MUMBAI: From slam dunks to cloud chunks, basketball is getting a digital makeover. The National Basketball Association (NBA) has inked a multi-year deal with Amazon Web Services (AWS), making the tech giant its official cloud and cloud AI partner across the NBA, WNBA, NBA G League, Basketball Africa League and NBA 2K League.
The partnership will tip off with the launch of NBA Inside the Game powered by AWS, a basketball intelligence platform designed to crunch billions of data points and spin them into real-time insights, snappy stats and interactive fan experiences. Think play-by-play breakdowns, AI-driven analysis, and content that takes fans closer to the action than ever before whether on the NBA App, NBA.com, or social channels.
“Partnering with AWS provides us with an opportunity to elevate the live game experience through innovation and offer fans a deeper understanding of the game of basketball for years to come,” said NBA executive vice president and head of media operations and technology Ken DeGennaro. “AWS has a proven track record of delivering unique statistical insights and offering transformative experiences that will resonate with NBA fans around the world.”
For AWS, it’s a chance to show off how its AI infrastructure and cloud firepower can change the game. “At AWS, we’re excited by the NBA’s vision to push the boundaries of what’s possible in sports. This partnership will showcase how cloud and AI can reimagine the game of basketball from generating new insights to creating experiences that bring fans closer to the game they love,” said AWS vice president of professional services & agentic AI, Francessca Vasquez.
The deal not only strengthens AWS’s growing sports tech portfolio but also positions the NBA as a pioneer in using AI and cloud-driven storytelling to keep fans dunking into data and drama. With this courtship, the game won’t just be played on hardwood—it’ll be streamed, simulated, and supercharged in the cloud.
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