Music and Youth
MTV’s ‘India’s Next Top Model’ experiment pays off with good ratings
MUMBAI: The Indian adaptation of Tyra Banks’ reality show America’s Next Top Model, called India’s Next Top Model has entered in its eighth week and the show has been doing well on the ratings front for MTV. In last week’s ratings, India’s Next Top Model was the second most popular youth show.
The show is produced by Bulldog Media & Entertainment and the makers couldn’t be happier.
Bulldog Media & Entertainment co-founder and executive producer Akash Sharma said, “We are very happy with the ratings. The show is number one in its time slot. We are a way ahead of competition and right now we rank number two among the youth shows, only trailing behind Splitsvilla. Episodic ratings consistently reach 70+ TVTs and weekly episodes are peaking with 120+ TVTs range, which is in line with other well established franchises. We are very happy about the phenomenal ratings.”
America’s Next Top Model is one of the most successful international formats and is currently running in 20 countries as a local version. “So it’s natural to bring a show of this format in India. We have so many fashion weeks happening here besides other fashion events. We acquired the rights of America’s Next Top Model and then put the things together,” he informed.
India’s Next Top Model is being touted as an inspirational show, wherein the audience will see a lot of transformation in the participants, who hail from different backgrounds. Already popular in Asian countries like Thailand and China, Sharma is of the opinion that the Indian audience can relate to the content. “There are several copied shows that are coming to India but we knew that there is room for the original format. So when we bought the show there was big amount of interest.” he said.
Throwing light on the research done before launching the show, Sharma informed, “We observed other channels and the shows that they have launched. We studied the industry, talked to experts and the right people for this format and then started planning. We also studied the show formats of other countries including Germany’s Next Top Model and Australia’s Next Top Model. The whole process took a lot of time to figure out the right formula of India’s Next Top Model.”
MTV has carried out multiple brand integrations on the show with the likes of Tresemme, Lakme and Amazon. Highlighting the role of brands in the show, Sharma said, “The show is centred on fashion and beauty so it is relatable content for FMCG brands. The hair transformation episode received a great response from Tresemme. They actually transformed the way girls looked and made them feel like aspiring models. We did another episode called the ‘Make Up challenge with Lakme.’ Amazon is our wardrobe partner, which helps us in their styling.”
Primarily known for its youth centric shows, MTV burnt the mid-night oil to ensure that the show was promoted and presented well to the audience.
The proof is in the pudding as the debut season’s runaway success only goes on to show that MTV has tapped right into the heart of an insight.
MTV India EVP and business head Aditya Swamy said, “Fashion and style is a huge part of every young person’s individuality. We believe there is a model hidden in every young girl and all it takes is the right platform to make her a Top Model. It’s been a dream run working with these young girls, our judges and mentors and the entire production team at CBS, Bulldog and Face TV. We look forward to making this into a multi season landmark franchise.”
When a show of international format is brought to India it gets moulded to local tastes, while keeping the target audience in mind. While Bulldog Media & Entertainment didn’t tamper with the original format, a few tweaks were made keeping in mind the Indian viewers. “We didn’t try to change the format but we have tried to add some spice to the show. We showed what others girls think, who should stay and who should go. We played with the extra drama, which we don’t get to see internationally. So these are the small things that add spark and zing, which Indian viewers like to see,” Sharma said.
Following the trend of multiple seasons, he said, “We are still in our eighth week of the first season, while America’s Next Top Model is in its 22nd season. So yes, definitely we will come up with more seasons. We are looking at a long term franchise with India’s Next Top Model. The next season should be the summer of 2016.”
India’s Next Top Model airs on Sunday nights at 7 pm on MTV.
Music and Youth
Mumbai gears up for the ultimate Global Youth Festival this December
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
Music and Youth
Reality Ranis swap jungle for shore as Season 2 drama washes ashore
MUMBAI: The Ranis are back and this time, they’re trading leaves for waves. Warner Bros. Discovery has dropped the trailer for Reality Ranis of the Jungle Season 2, and the all-female survival show is moving from dense forests to sandy shores. The first look teases a stormy mix of crashing waves, sizzling rivalries and survival drama as 12 contestants battle for the ultimate crown.
Season 1 set the tone with fierce jungle clashes, but the sequel looks double the size and twice the fun. The fresh lineup features Samyukta Hegde, Irena Rudakova, Archana Gautam, Sara Gurpal and more all ready to swap comfort zones for chaos. Adding extra spice, Rakhi Sawant storms into the mix, promising unpredictability that only she can deliver. Guiding the spectacle once again is host Varun Sood, whose return ensures fans a familiar yet amped-up ride through the survival saga.
The timing couldn’t be more symbolic. As Discovery celebrates 40 years globally and 30 in India, the series mirrors its DNA of bold, edge-of-seat storytelling. Reality Ranis Season 2 isn’t just about endurance, it’s about power plays, transformations, and testing limits under the scorching sun. With beach brawls, surprise twists, and a crown on the line, these Ranis are set to prove that survival, like the tide, waits for no one.
Music and Youth
Tips Music acquires Studio Radha’s Cultural music of Gujarati and Kutchi
MUMBAI: Tips Music Ltd acquired Studio Radha’s complete music catalogue expanding its footprint into Gujarat’s rich cultural music heritage. The acquisition reflects Tips Music’s strategic expansion into regional markets, delivering authentic folk traditions with contemporary reach to Indian and global audiences.
Studio Radha, known for its extensive collection of 4,000+ traditional songs spanning devotional music, folk music, and cultural storytelling, adds a dynamic, heritage-rich catalogue to Tips Music’s diverse portfolio, strengthening its position in regional Indian music while exploring new digital streaming and global publishing opportunities.
Commenting on the acquisition, Tips Music Ltd managing director Kumar Taurani said, ” This acquisition, which has a authentic voice of our culture, is a strategic move to deepen our presence in India’s vibrant regional music markets. Beyond preserving this incredible legacy, our goal is to leverage our modern distribution infrastructure and introduce these timeless songs to a new generation of listeners globally. This aligns perfectly with our business strategy of investing in high-quality, diverse content that holds timeless appeal.”
The Studio Radha catalogue will be made available across all major streaming platforms and digital services under the Tips Music banner, ensuring these cultural gems reach music lovers worldwide.
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