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MTV boosts mobile offerings in Europe through IFilm launch

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MUMBAI: MTV International is looking to boost its digital media offerings in Europe. It has the IFilm brand in Europe on mobile TV.

IFilm is an aggregator and distributor of video that features a mixture of professional and user-generated content. With the biggest library of short-form entertainment video on the Web, IFilm’s programming includes film trailers, sports clips, viral videos and innovative user-generated content.

The IFilm mobile TV channel builds on the company’s 25-year heritage of offering dynamic short-form entertainment and will be optimised for the mobile screen to give users the best viewing experience.

With mobile TV developing at a rapid pace in Europe, as one of the world’s leading content companies, with creative teams in 40 offices world-wide, MTV Networks will offer mobile TV channels combining superb local programming with global hit shows such as Pimp My Ride and Nickelodeon’s SpongeBob SquarePants.

In addition to mobile video-on-demand, MTVNI currently offers 12 mobile TV channels across Europe in 10 countries showing snack-size entertainment and music content from a selection of the company’s most popular hit shows, along with made-for-mobile series. MTVNI’s expert digital production team, who ensure that content offers users the ultimate viewing experience on handsets, programmes the new mobile TV channels.

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MTVNI currently offers five MTV Shorts channels that feature two to three-minute clips of hit shows, such as Cribs, Punk’d, Newlyweds and Pimp My Ride. There is also made-for-mobile programming, such as Head & Body – an eight mobisode comedy series. The channels also include MTV’s famous idents or art breaks, custom-designed packaging for users on-the-go, and clips from Sex Drive, which is part of MTV’s Emmy Award-winning HIV and AIDS prevention campaign, Staying Alive.

Two MTV Music channels bring simulcast back-to-back video hits from new and established artists, such as Coldplay, Gwen Stefani and 50 Cent, to subscribers across Europe. (In the UK, MTV Shorts is known as MTV Snax, and MTV Music is known as MTV Trax.)

Three Nickelodeon mobile TV channels in the UK, Germany and France feature shows like SpongeBob SquarePants, Rugrats, Jimmy Neutron, and Hey! Arnold. Paramount Comedy brings hits such as Frasier, Becker and The Keith Barrat Show to the mobile screen in the UK, and the Game One channel is simulcast to subscribers in France.

MTV has partnerships with 63 mobile operators globally, using its distinctive editorial voice to deliver a broad range of digital content, applications and services, including short video clips, games, ring tones, voice products on mobile, text alerts and interactive applications.

The company optimises its popular TV shows across its leading brands for digital platforms, creates new experiences based on its hit properties and develops original content for kid, youth and adult audiences. The company also enables audiences to become part of the creative process, facilitating the creation and distribution of user-generated content.

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Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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