The curtains have fallen on 2007, the all important data is also out — that of the Top 10 categories of advertisers on television, print and radio; and their growth in ad spends in 2007 as compared to 2006, as estimated by AdEx India.
|
| |
| Product |
| 2007* (Jan-Nov ’07) |
| Rank |
Product Group |
Ad volumes (in ‘000) |
| 1 |
Cellular Phone Service |
4,873 |
| 2 |
Properties/Real Estates |
4,260 |
| 3 |
TV Channel Promotions |
3,900 |
| 4 |
Independent Retailers |
3,565 |
| 5 |
Internet/SMS Service |
2,145 |
| 6 |
Publications/Books |
2,130 |
| 7 |
Social Advertisements |
2,021 |
| 8 |
Life Insurance |
1,654 |
| 9 |
Jewellery |
1,456 |
| 10 |
Cars/Jeeps |
1,236 |
|
| |
| 2006… |
| Rank |
Product Group |
Ad volumes (in ‘000) |
| 1 |
TV Channel Promotions |
2,866 |
| 2 |
Properties/Real Estates |
1,517 |
| 3 |
Cellular Phone Service |
1,408 |
| 4 |
Independent Retailers |
925 |
| 5 |
Publications/Books |
732 |
| 6 |
Jewellery |
680 |
| 7 |
Mutual Funds |
627 |
| 8 |
Life Insurance |
523 |
| 9 |
Biscuits |
479 |
| 10 |
Internet/SMS Service |
378 |
|
| |
|
————————————****———————————-
|
| Advertisers |
| 2007* (Jan-Nov ’07) |
| Rank |
Advertisers |
Ad volumes (in ‘000) |
| 1 |
Reliance Communications Ltd |
2,188 |
| 2 |
Bharti Airtel Ltd |
977 |
| 3 |
Ministry Of Health & Family Welfare |
922 |
| 4 |
Hindustan Unilever Ltd |
916 |
| 5 |
Zapak Digital Entertainment Ltd |
687 |
| 6 |
Coca Cola India Ltd |
665 |
| 7 |
Life Insurance Corporation Of India |
643 |
| 8 |
MTNL |
608 |
| 9 |
ITC Ltd |
582 |
| 10 |
Maruti Suzuki Ltd |
575 |
|
| |
| 2006… |
| Rank |
Advertisers |
Ad volumes (in ‘000) |
| 1 |
Hindustan Unilever Ltd |
1,376 |
| 2 |
MTNL |
394 |
| 3 |
Reliance Communications Ltd |
390 |
| 4 |
Bharti Airtel Ltd |
326 |
| 5 |
GTM Builders & Promoters |
307 |
| 6 |
Life Insurance Corporation Of India |
278 |
| 7 |
Bhawani Textiles |
251 |
| 8 |
Maruti Suzuki Ltd |
207 |
| 9 |
Hutchison Essar Telecom Ltd |
200 |
| 10 |
Prince Pharma |
192 |
|
| |
|
————————————****———————————-
|
| Brands |
| 2007* (Jan-Nov ’07) |
| Rank |
Brands |
Ad volumes (in ‘000) |
| 1 |
Reliance Mobile |
2,142 |
| 2 |
www.zapak.com |
603 |
| 3 |
Tata Sky |
534 |
| 4 |
Reliance General Insurance |
501 |
| 5 |
Ministry Of Health & Family Welfare |
488 |
| 6 |
National Rural Health Mission |
422 |
| 7 |
Airtel Cellular Phone Service |
361 |
| 8 |
Reliance Life Insurance |
340 |
| 9 |
Big Bazaar |
331 |
| 10 |
Quick Heal Anti Virus Software |
316 |
|
| |
| 2006… |
| Rank |
Brands |
Ad volumes (in ‘000) |
| 1 |
GTM Jewellery Mart |
307 |
| 2 |
Reliance Mobile |
290 |
| 3 |
Dollar Club |
229 |
| 4 |
Tata Sky |
167 |
| 5 |
Airtel Cellular Phone Service |
167 |
| 6 |
Pan Parag Pan Masala |
144 |
| 7 |
M-Tech Developers |
139 |
| 8 |
Pogo Potato Chips |
126 |
| 9 |
UTI Mutual Fund |
124 |
| 10 |
Hutch Cellular Phone Service |
122 |
|
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 Source: AdEx India – A Division of TAM Media Research Bitmap
Media: TV + Print + Radio
Period: Year 2006 & 2007 (Jan – Nov’07)
Note: Ranking based on ad volumes (secondages) in thousands |
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