LONDON: Minute Media has acquired VideoVerse, the AI-powered video technology firm best known for its flagship product Magnifi, which automatically detects key sporting moments, creates highlights in real time, and distributes them across platforms.
The deal comes a year after Minute Media bulked up its sports-tech and content portfolio, building towards a 360-degree solution for rights holders, teams, leagues, publishers and brands. By folding in VideoVerse, the company aims to offer a fully integrated creation-to-distribution-to-monetisation stack.
For existing Magnifi clients, the tie-up promises seamless access to Minute Media’s distribution muscle and monetisation tools. For Minute Media, it means sharper AI capabilities across its ecosystem, from STN Video to owned outlets like Sports Illustrated and The Players’ Tribune.
Powered by computer vision, machine learning and natural language processing, Magnifi analyses visual and audio cues to pick out highlights. GenAI features such as multilingual subtitling, thumbnail and metadata generation, and automated workflows turn it into a one-stop editorial engine for sports content teams.
“We are thrilled to bring the passionate teams and robust capabilities of VideoVerse into the Minute Media family,” said founder and chief executive Asaf Peled. “This is about delivering the very best in AI-powered creation to our partners, clients, and brands.”
In an industry where speed, precision and monetisation matter as much as storytelling, the acquisition bolsters Minute Media’s ambition to be the go-to tech and content partner for global sport.
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