Mumbai: Meta, the social media mammoth, is planning to launch the web version of Threads next week, as per media reports. Threads, as we all are aware, is the rival app to Elon Musk’s Twitter/X.
The reports mention that Meta is planning to roll out the web version of Threads early next week but the plans aren’t yet final and it could be changed. The users can see the thread’s posts on the web but access to it is limited as the threads app is built keeping mobile users in mind.
Last week, Threads and Instagram CEO Adam Mosseri brought to the fore that the web version of Threads is being tested internally. The reports noted that Threads had started showing labels for state-controlled media outlets in a bid to stop fake news and propaganda.
In a post on Threads, Meta CEO Mark Zuckerberg said that the web version would reach users over the next few days. Meta brought out that it will add more features to the web version of Threads in the coming weeks. But, some features of the mobile app won’t be available just yet. For instance, web users won’t be able to edit their profile or send a thread over to Instagram direct messages.
Meta revealed that the web experience would permit posting, viewing the feed, and interacting with others’ posts.
Threads crossed 100 million sign-ups for the app within five days of its launch on 5 July. Consequently, it saw a decline in its number of users.
The launch of the web version of Threads is much awaited and is expected to receive wider acceptance among companies, brands, advertisers, and media professionals – they would be able to exploit the platform’s web version to its full potential.
As per a Reuters report citing analytics platform Similarweb data, the daily active users on Android version of Threads app fell to 10.3 million from the peak of 49.3 million in a period of over a month.
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