GECs
Marathi channels gear up for Ganeshotsav
MUMBAI: Maharashtrians eagerly await one festival every year- Ganesha Chaturthi. Preparations begin days ahead of the 11 day long festival. While homes are busy preparing for the occasion, Marathi TV channels are all set to attract viewers by lining up special programmes.
Zee Marathi has lined up a special series for the festive season called ‘Jallosh Ganarayacha’ that will be aired at 6pm from 29 August, Monday to Saturday. The series will see performances by TV artists as well as darshan and prasad distribution.
The tradition has been staunchly followed by several Maharashtrians after Lokmanya Tilak popularised it during the freedom movement. A part of that will be shown on Zee Marathi on 9 September. This apart, its regular shows will have Ganapati special such as Home Minister and Aamhi Saare Khavayye. A new show Ram Ram Maharashtra has been introduced at 8am.
The channel logo will have a Ganesh incorporated into it. Branding activity will be taken up across the state specially Mumbai and Pune in big and small pandals in the form of banners and hoardings. Through this the channel will give festive greetings to people.
Star Pravah viewers will see aartis being conducted on shows such as Pudhcha Paaul while Gauri pooja will be visible in all shows. Devyani will see the establishment of an eco-friendly Ganapati. An anchor based reality show Jallosh Bappacha will be telecast at 6pm all days. With Siddharth Dandekar, the show will travel to various mandals across the state as well as highlight the festivities that took place years ago.
Meanwhile, ETV Marathi will show a three hour long private celebration with its TV stars on 7 September at 7pm. In between shows people will see Ganeshotsav wishes from the channel for all days. Six times a day, every day, a three minute video with various artists performing aarti will be shown. This apart, it will also have branding across pandals in Mumbai and Pune.
Zee 24 Taas has been preparing for the season from the last two weeks. It has begun showing 1000 Ganapatis across the state. The channel has organised contests for best household Ganapati’s, mandal Ganapati’s and eco-friendly Ganesha. Maharashtra Pollution Control Board (MPCB) has tied up for the third one to promote awareness about eco-friendly idols. Prizes will be distributed during a private function post the 11 days.
The first and the eleventh day will see the channel focus fully on the festival. Anchors will be dressed traditionally covering topics such as shopping and food preparations. Packages of how celebrities celebrate the festival will also be aired at various slots reserved in the morning and evening. Live telecast will be shown from all beaches of Mumbai on all the immersion days. New advertisers for the season include real estate companies, banks and agarbattis.
IBN Lokmat has various shows including Bappa Morya Re that will show idols from across the state, Gauri Aalya Ghari that will show celebrities performing pooja, Ganesh Nidhi that will be based on an NGO, Kalaganesh will show celebrity Ganapati idols and Naivaidyam will feature special recipes for preparing prasad. Here too, female anchors will be seen in sarees and male in kurtas. The channel has issued advertisements in leading Marathi papers for the same. On immersion days, it will show live telecast of the procession.
Channels surely are hoping to make a mark with these 10 days.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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