GECs
‘Maharakshak Aryan’ to strengthen Zee’s weekend offering
NEW DELHI: In a move to strengthen its weekend slot, Zee is set to launch a fantasy trilogy. The trilogy, which will commence with ‘Maharakshak Aryan’, is about an unassuming boy-next-door.
Zee business head Pradeep Hejmadi said, “With shows like Neeli Chhatri Wale, Dil Se Naachein Indiawaale and now Maharakshak Aryan, we’re fortifying our weekend line-up with content that engages every family member. Aryan adds a new flavour of fantasy to our line-up, attracting diverse sets of viewers. Our current fiction line-up is robust and is only poised to get stronger”.
Starting from 1 November at 7:00 pm, the show will air on Saturday and Sunday. Hejmadi expects the show to become a slot leader during weekends as it was a programme that would appeal to both adults and children.
In the series, Aryan is played by debutant Aakarshan Singh, who is chosen to save the earth from the Triloki -the ultimate embodiment of evil – essayed by the talented Vikramjeet Virk better known as Mahmud of Ghaznavi. Triloki is trapped in the centre of the earth under various layers surrounded by molten Lava. He wants to bounce back to power and rule the world but the only way he can do so is by reclaiming the ‘mani’ (magical jewel) which is the ultimate source of energy available in the world. Triloki will send his super villains – Vishkanya, played by the svelte Reshmi Ghosh, Challa played by the popular Mishal Raheja, and Kumbha played by acclaimed actor Deepak Bhatia amongst others to defeat the protector Aryan who finds himself gifted with some superpowers.
Zee programming head Namit Sharma said the aim was to show that every person has some strong elements in him and it was only a question of using them. “Maharakshak Aryan is one of our most ambitious projects and aims to set a benchmark in the fiction thriller genre, as this kind of programming has earlier only been seen on the large screen.
The show will be very different from any of the content we currently have on air. The ability of a superhero series of transporting viewers into an exciting world of fantasy, slick, cutting-edge superhero series is remarkable.”
The channel will put 15 to 20 per cent of its expenditure on marketing and publicity of the trilogy. The show is powered by PC Jewellers but Hejmadi is positive about more sponsors coming on board as talks are on with others.
Hejmadi said that though the series, which is already being promoted on Zee channels, will now be promoted on other channels; he did not feel that on-ground events give much scale during the festive season.
He said, “In view of the top-class visual effects, this kind of programme could only be promoted well on television.” And added that the website created for it was already very popular.
Essel Vision business head Akash Chawla said the new series had taken six months of research and another six months of production in view of the high quality VFX involved. “Indian audiences have not seen an original superhero series for a fairly long time and Maharakshak Aryan will be the first from EVPL in this genre. A lot of meticulous research has gone into creating a world of fantasy that forms the canvas of the show. We have taken our time in scouting for the right talent and we have an interesting ensemble of actors playing the key roles. The show with its slick production values, innovative visual effects and ingenious cinematography will raise the bar for action thrillers and the fantasy genre on Indian television. ”
The series has the involvement of the art director for films like Saawariya, Black and the director of Mary Kom, Omung Kumar for the production design and Hardik Gajja, the popular visual effects designer for the graphics of the show, and Majid Khan as the creative producer.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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