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Lights, camera, action: The hunt is on again

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MUMBAI: Not everyone is born with a silver spoon in their mouth, but when has that ever stopped anyone from dreaming big?

 

One look around ourselves and there are enough and more examples of people who rose above and broke the various shackles which restraints one to fly high. Take one-time rice packer from Haryana Subhash Chandra, for instance, who was written off by many but rose from the ashes like a Phoenix to prove his critics wrong.

 

Maybe that is why the country’s largest Media & Entertainment powerhouse he built from the scratch believes in giving people a platform to make their dreams, a reality. The country which has unlimited talent pool has suddenly discovered it all thanks to non-fictional shows. Today everyone can dance, sing or act!

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From Sa Ra Ga Ma Pa years ago to recent Dance India Dance, Zee has launched numerous platforms for people to awe the world with its gift. But the ultimate goal for many who come here is to be seen not only on the small screen but the big screen as well. In a country where films are churned out every Friday, everyone wants to be a Shah Rukh Khan or a Madhuri Dixit.

 

So, get your act together, Zee is back with Cinestar Ki Khoj. The non-fiction show will once again see the actor in all come to life as millions will be auditioned across the country to get the big ticket.

 

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The show which has had two seasons earlier in 2004 and 2006 (this one, not so successful) will give a break not only to the channel but people as well who have had an overdose of DID. “We wanted to bring something new to the platform which was/is homegrown and part of our DNA,” says the channel’s programming head Namit Sharma.

 

Agrees a media planner who says that it was a good decision by the channel as the viewers had enough of dance and singing on the small screen.

 

One had to go through four layers of filtration at the auditions, which took place in 18 cities across the country, only to be selected as top 16 and judged by Vijay Krishna Acharya aka Victor and Sonali Bendre. The new judges on the show will have a helping hand with a new mentor or ‘Bollywood buddy’ from the industry. The first ‘buddy’ is none other than Parineeti Chopra who will be seen in the first two episodes followed by Ayushman Khurana.

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The actors revealed so far by the channel were chosen because of their non-filmy background. Interestingly, Khurana was rejected on the same platform in 2003 when he auditioned to enter the world of glamour. 

 

On his being rejected then, Khurana says, “Today’s Bollywood is very different from that of 10 years ago. It’s experimenting not only with scripts but star cast as well. It’s the golden era and there are a lot of opportunities for the talent.”

 

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The winners who will have to showcase their talent in comedy, drama, dancing etc will get a chance to appear as lead actors in a film for which the channel is already in talks with various production houses.

 

“We want to shape the talent and give it a future,” says Sharma.

 

The marketing of the show is divided into three phases. The first promos reveal the judges and the two mentors. The next will be to reveal the 16 contestants.

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The show is a big property for the channel and hence, is demanding a high ad rate as well. As per sources, the channel is asking for a premium rate (around Rs 2 lakh) for a 10 second ad slot whereas its other offerings have gone for a lakh or so. “Although, one would think that the long gap and Zee’s fresh approach will help it rake in the moolah but that may not be the case. Given the current slot ratings, I don’t think advertisers will be ready to shell out so much especially during mid-season,” says a planner.

 

Cera Sanitaryware is the title sponsor whereas the show will be powered by Glam-Up. We Chat is the technology partner while a couple of associate sponsors have also come on board. The channel aims to generate around 60-80 crore from the property.

 

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“The format has to be interesting enough for people to watch. Even though Ankita Lokhande came into limelight with Cinestar Ki Khoj, people don’t really remember the show, but know of Ankita because of the work she did post the talent hunt. So, the channel needs to keep this in mind,” opines the media planner while stating that the show should be able to get the ratings the channel is expecting from it.

 

 The show which will run for 13 weeks will go on air from 5 July, every weekend at 9 pm.

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Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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