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Leo Burnett’s creative head honcho ‘Bakrafied’

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MUMBAI: “If ever you all come to Spain, keep one thing in mind – Don’t come alone or you’ve had it.” This can pass off as a welcome statement when you read it. But it was meant to sound more like a ‘beware’ threat when Leo Burnett Worldwide chief creative officer Miguel Angel Furones said it to the Leo Burnett team when he left after his visit to India earlier this month.

Reason: Leo Burnett’s team had the cheek to pull a fast one on their creative head honcho. And that too with the help of the ‘baap’ of all pranksters – Cyrus Broacha on MTV Bakra.

The deal: Leo Burnett wanted to make Furones’ visit to India a memorable one! Well, no harm done as long as Furones took the ‘bakra’ in good spirit (which he did and thankfully so for the people at Leo Burnett!!).

“We wanted to do something special for him to remember us and his visit to India. At first all cliched things came to our mind, like to put up a show of a kalaripayattu (martial arts of South India) or take him to watch an old Amitabh Bachchan movie or take him to an Indian wedding. But nothing that we thought of seemed to be exciting enough,” said Leo Burnett national creative director K V Sridhar (fondly known as “papa”).

“MTV and their pranks came to our mind and we decided to give a go at it,” he added.

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So what did they do? The Leo Burnett team was at a workshop conducted by Furones at a hotel in Mumbai. After the workshop got over, MTV arranged for an elephant that was kept at the gate of the hotel. There were a dozen women in saris waiting to welcome Furones. They asked him to break the auspicious coconut before he took a ride on the elephant. After cracking the coconut, the clueless Furones went on his joy ride with a few Leo Burnett team members trailing him.

The stage was set for the grand entry of the ever-so-strict Inspector Broacha!! Broacha enters the scene and calls a stop to the royal safari. Broacha to Furones: “Do you know that you need a license to ride a elephant in India. Do you have a license?” And what’s more… Broacha also tells Furones that it was a crime to ride a female elephant in India! A bit preposterous but hilarious nonetheless.

While Furones doesn’t have a clue of what to do next, the juniors (a part of the ploy) who were a following him tried to bribe Broacha. Needless to mention Broacha is furious with the suggestion. Meanwhile Furones is asked to get down from the poor female elephant (Ha! Ha!) and is asked to do 10 push ups. Pulling it too far?? But guess what… he obliged. Broacha then takes him in a police car some distance and then leaves him to take an autorikshaw back to the hotel where he was honorably bestowed with the ‘Bakra’ cap.

“I think Miguel was scared for the first five minutes or so, but then maybe he had an inkling that we were up to something. Although he did not show it,” said Sridhar.
All in good spirits! – Miguel Angel Furones with Leo Burnett India head Arvind Sharma and Cyrus Broacha

“He was very sporting about the whole thing and he is a very fun loving guy. Being a creative person, we expected him to take this in good spirit. To be on the safer side, we played this prank on him on the last day of his visit,” chuckles Sridhar. “I would have lost my job if he had got furious with the whole thing,” Sridhar does not forget to add.

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The ‘Leo Burnett Bakra’ episode aired today on MTV and will have a repeat episode on Sunday 29 February at 8:00 pm.

While Furones may have taken the ‘Bakra’ episode sportingly, not so the legal fraternity, who are furious with MTV for different reasons all together.

The Rajasthan High Court ordered legal proceedings against MTV yesterday for telecasting a song that portrays the court of law in a “defamatory way”. The public interest litigation (PIL) was moved by a Dinesh Yadav after MTV telecast a song, Jo sharab na piye usey saza dee jaye (Those who do not drink liquor should be punished) which projected the court of law in an “indecent, ridiculous and defamatory way,” the United News of India has reported.

The song showed two advocates along with the judge consuming alcohol and a woman cop dancing inside the court. The bench found the court’s picturisation highly improper and objectionable and hence issued directives against the music channel.

When contacted, an MTV spokesperson said the video was made by T-Series Super Cassettes Ltd and was on air on many other channels as well. Although MTV has not received any legal notice so far, the video in question has been pulled off air, he clarified.

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Even as a lot of liberties are being taken nowadays by the makers of music video remixes, it seems rather out of place to sue MTV for airing the video. Shouldn’t the axe have actually fallen on those responsible for making the video in the first place?

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Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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