MUMBAI: Star Plus is dialling up the hype, drama—and the nostalgia—with the long-awaited return of Kyunki Saas Bhi Kabhi Bahu Thi, 25 years after it first lit up Indian TV screens. The Hindi GEC dropped a two-part promo teasing the show’s revival, complete with a modern makeover, new characters, and a familiar voice that fans won’t forget.
The promo opens with a family pitstop at a roadside dhaba. As the iconic title track of Kyunki plays, the father hums along, sparking memories of TV dinners and shared family moments. The conversation turns meta as the son mentions the show’s comeback, prompting speculation from all members—until the voice of Tulsi Virani breaks in.
The second half of the teaser reveals Tulsi herself, watering a Tulsi plant and declaring: “We’ve had a 25-year relationship. It’s time we meet again.” With that, she greets viewers with a namaste and a promise: Kyunki returns 29 July at 10:30 pm on Star Plus and JioHotstar.
“This isn’t just nostalgia—it’s a bold new chapter,” said Sumanta Bose, cluster head – Star Plus & Star Utsav, calling the series “an iconic title with a deep-rooted legacy, now reimagined for today’s audience.”
The marketing engine is already in full swing. JioStar’s sales team has roped in P&G’s Tide as presenting sponsor, with Colgate and Fortune Soyabean Oil as co-powered by brands. Fortune Chakki Atta has signed on as digital sponsor.
With buzz already building and brand deals locked in, Kyunki is poised to once again rule the living room.
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