Kids
Kids prefer entertainment over edutainment on TV
MUMBAI: Broadcasters’ various attempts at creating content that can get children hooked has repeatedly turned up one result – animation entertainment is what each child comes for.
The OTTV Kids and Animation Summit 2017’s saw a session on ‘the content and storytelling strategies for kids’ with panelists-Hungama Kids Artist Aloud original content VP Soumini Paul, animation screenwriter Vivek Shukla, Discovery Kids Network head of content Uttam Pal Singh, Amar Chitra Katha and Tinkle group creative director Neel Debdutt Paul and Avant Garde Films founder, CEO and content creator Sohini Mitra. The panel was moderated by Dveo Media CEO Deepak Ramsurrun.
Discovery’s Singh highlighted that it is exploring more entertainment content for kids aged 2-14. Instead of forcing them to watch particular content, the channel is internally conducting research to understand their tastes.
Mitra said that apart from rhyming kids content, which is a rage on her channel catering to 3-year-old kids, kids are guzzling humour and action-based series. She added that parents play a key role to get kids to watch content at a specific time.
Whether one should mix education with this content was the question of the day. S Paul drives home the point by saying, “According to me, educational content, by itself, is boring. The topics we take up, which could be generic, educational or even learn-the-basics kind, are done in a fun and simple manner.”
Adding more to the context, N Paul said that children don’t want to be bogged down with educational content on screens after they’ve had a heavy dose of the same in school and tuition.
Agreeing to Neel’s point, Singh said that obviously, parents must be worried and concerned about what their kids are watching. However, when it comes to watching their favourite content, children do not like it when they see the shadow of their parents or teachers in their favourite cartoon characters. Questions like ‘Did you have your milk?’ will only turn them off.
Ramsurrun asked whether content is selected on the basis of market trends or new ones are experimented with. To which, Mitra said that both things go hand in hand. “Originality is very important. However, at the same time, market trends are also important. As a mother I observe that my son gets tired of seeing the same content repeatedly, so this a market trend for me as an animator. We do a lot of research and then find new content.” Shukla also reiterated the need for original content. “We can have mythological shows but I do not favour copied content,” he said.
Giving an alternative viewpoint, Singh said that cartoons like Doraemon or Chhota Bheem are always repeated but children are still hooked. “They do look out for original content, but they take time to know these new characters,” he added.
S Paul brought in economics into the discussion by saying that local content production needs high budgets. “We have a small team but if we have basic resources, we can get into producing local content. If we talk about acquiring the content, the budget is certainly a consideration.”
Singh added that children don’t bother to know where content has been acquired from or whether it is original or not. They just need to see their favourites on screen and be entertained by them.
With umpteen numbers of foreign shows available at their disposal such as Doraemon, children will not prefer to watch the likes of Kaali Gufa ka Jaadu. The superior quality of animation is something India is still catching up to.
Concluding the panel discussion, Shukla emphasised the need for improving the quality and content of originals. He said, “What made Chhota Bheem work? The story and the content were good, but what next? We need to move ahead and get more local original content for kids.”
Kids
Om Nom bites into India as Warner Bros. Discovery picks up the series
MUMBAI: The little green hero is making a big leap east. Zeptolab has struck a major distribution deal with Warner Bros. Discovery, bringing its hit animated series Om Nom Stories to audiences across the Indian subcontinent.
Under the agreement, Warner Bros. Discovery has acquired the series for exclusive Pay TV broadcast and non-exclusive digital streaming in India, Pakistan, Bangladesh, Bhutan, Nepal and Sri Lanka. The move marks a significant expansion for Zeptolab as it pushes one of its most successful original IPs into one of the world’s fastest-growing entertainment markets.
As part of the deal, all 26 seasons of Om Nom Stories will be rolled out across Cartoon Network, Pogo, Discovery Kids and Discovery+, offering both linear and digital access to the franchise’s slapstick humour and expressive, dialogue-free storytelling.
“We’re incredibly excited to partner with Warner Bros. Discovery to bring Om Nom Stories to the Indian subcontinent,” said Zeptolab executive producer Manaf Hassan, noting that the broadcaster’s reach and legacy make it a strong fit for the series’ growing global fanbase.
Warner Bros. Discovery, meanwhile, sees the acquisition as a natural addition to its children’s portfolio. Warner Bros. Discovery head of factual entertainment, lifestyle and kids for South Asia Sai Abishek, said the series aligns with the network’s focus on cheerful, imaginative and universally appealing content for families across the region.
The timing adds an extra layer of significance. The expansion coincides with Om Nom’s 15th anniversary, underlining the franchise’s staying power and its evolution from a mobile game character into a global animation brand. With this latest bite at the Indian subcontinent, Om Nom’s adventures look set to find a whole new generation of fans.
Kids
Colour outside the lines Chhota Bheem sketches a new play with Faber Castell
MUMBAI: If childhood memories had a colour palette, Chhota Bheem would likely be right in the middle of it and now, quite literally, in children’s pencil boxes too. Green Gold Animation has announced a landmark licensing partnership with Faber-Castell India, marking the global stationery major’s first-ever licensed character collaboration. The association brings Chhota Bheem to a specially curated range of student art and creative products, blending everyday learning tools with one of India’s most recognisable homegrown characters.
The move is a notable expansion of Chhota Bheem’s footprint beyond screens, reinforcing the character’s status as a multi-generational IP that has steadily grown from a television favourite into a cultural constant. For Green Gold Animation, the partnership signals a sharpened focus on extending its intellectual property into daily touchpoints, where entertainment meets education and habit.
In its first phase, the collaboration will roll out Chhota Bheem-themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels and creative bundling kits. The range is aimed squarely at school-going children, tapping into Bheem’s strong emotional connect while encouraging imagination, creativity and hands-on expression.
Green Gold Animation founder and CEO Rajiv Chilaka noted that Chhota Bheem’s journey has long moved beyond episodic storytelling. He said the partnership reflects a deliberate attempt to embed the character into moments of learning and creativity, while building a more purpose-led licensing ecosystem around Indian IP through collaboration with a globally established brand.
From Faber-Castell India’s perspective, the tie-up marks a strategic first. Faber-Castell India director marketing Sonali Shah said the collaboration opens a new chapter by pairing the brand’s long-standing reputation for quality and safety with a character that already commands trust and affection among Indian children. The aim, she added, is to make creativity more engaging and relatable without diluting product standards.
The launch will be backed by a 360-degree promotional push, spanning digital campaigns, social media storytelling, creative usage content and on-ground retail activations across select markets. Both companies have confirmed that this is only the starting point, with additional Chhota Bheem-themed products across new categories planned in the months ahead.
Headquartered in Hyderabad, Green Gold Animation continues to scale its ambition of building globally competitive Indian IPs, with Chhota Bheem leading the charge. This latest collaboration suggests that the brand’s next phase of growth may be less about what children watch and more about what they create.
Kids
Sony tightens grip on Peanuts with $457 million stake buy
JAPAN: Sony has doubled down on the power of legacy brands, snapping up a majority stake in the Peanuts intellectual property in a late-year deal valued at about $457 million.
Sony Pictures Entertainment and Sony Music Entertainment Japan have acquired the roughly 41 per cent holding in Peanuts Holdings LLC previously owned by Canadian children’s entertainment company WildBrain. The move lifts Sony’s ownership to 80 per cent, with the Schulz family retaining the remaining 20 per cent.
The deal brings one of pop culture’s most durable franchises, home to Charlie Brown, Snoopy and the rest of the Peanuts gang, firmly under the Sony umbrella. The characters were created by Charles M Schulz, whose daily comic strip ran for half a century before ending in 2000.
Sony had already been a long-time partner in the business. The latest transaction consolidates control and sharpens the group’s hand as it looks to keep the characters front and centre across film, television, music and consumer products.
President and group ceo of Sony Music Entertainment Japan, Shunsuke Muramatsu, said the additional stake would allow Sony to further elevate the Peanuts brand by drawing on the group’s global reach and creative expertise, while preserving the legacy of Schulz and his family.
President and ceo of Sony Pictures, Ravi Ahuja, said the combined ownership gives Sony the ability to protect and shape the future of the characters for new generations, expanding their relevance without diluting their charm.
Peanuts long ago escaped the confines of the comic strip, cementing its place in popular culture through perennial television specials such as A Charlie Brown Christmas and It’s the Great Pumpkin, Charlie Brown. More recently, WildBrain kept the franchise active with animated series including Snoopy in Space and The Snoopy Show.
Now, with Sony firmly in control, the message is unmistakable. In an industry obsessed with the next big thing, nostalgia still sells and Sony is betting big on a doghouse that refuses to age.
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