Kids
Kids’ channels and Children’s Day programming
MUMBAI: For kids’ channels, Children’s Day is the most important day of the year. Despite not raking in any special reach or viewership, channels yet air special episodes for their young audiences.
Discovery Kids and Sony YAY! will be airing special episodes throughout the day. Sony YAY! will run a Movies Marathon with back to back Honey Bunny movies right from 9 am throughout the day. Similarly, Discovery Kids will have new episodes on two IPs- Fukrey Boyzzz and Little Singham. The channels are promoting their fresh line-up across their networks.
Sony YAY! business head Leena Lele Dutta said, “We keep doing activities and initiatives for our audience on their special day being the most significant day. I don't know why schools don't give a holiday. It is actually a full day for children but we keep them entertained. With Movie Marathon, the entire day is going to be filled with movies from our Honey Bunny catalogue which is Crazy Family Adventure, Train Chase to Haunted House, etc. So it will be playing on a loop for the entire day. We will be promoting the same on our channel and our network channels like Sab for appointment viewing.”

Discovery Kids head Uttam Pal Singh said, “We are doing an extension of our recently-launched show Fukrey Boyzzz. When we launched our new IP, we had its extension plan for Children’s Day also. We have new episodes for Fukrey Boyzzz as a Children’s Day special. We have a second IP Little Singham for which we have a 60-min long special episode – Junglee Joker Jaayega Rokar on 14 November at 11.30 am. Kids will enjoy both our IPs together. Children’s Day is not a designated holiday. Kids have school that day so we have extended the flavour of our new episodes from 14 to 17 November – four-day long programming.”
With regards to ratings and viewership on Children’s Day, channels don’t see any significant changes in the numbers. “We celebrate children throughout the year; it's not just one day. For us, it's an everyday effort of how do we connect with kids and how can we celebrate that. In terms of reach and ratings, Children’s Day does not shape up well. It’s our efforts because we club it not just for a day but for the week, so that we, hopefully, see some spark coming up for the channel with this programming,” said Singh.
Even Dutta agreed that the channel doesn’t see any rise in viewership on Children’s Day as kids have school. She said, “The important thing is for them to be associated with Children's Day possibly extending the day over the weekend. That is why our association with the leading hotel chain is also over the weekend over brunch. There is no spike in viewership as such. It's not a special holiday for them to sit and binge-watch.”

Sony YAY! also associated with a leading hotel chain for children's day where they will have a Honey Bunny sponsored brunch. It will be called Brunch with Honey Bunny. The toons will be present and the entire menu and dishes will be based on shows and movies of the channel. “We are also doing an association with Crossword. Parents and kids come together and for a day, the parent becomes the child. So we are not only celebrating Children’s Day for kids, but also the child in a parent,” informed Dutta.
The channel also has a CSR initiative with an NGO. The kids will watch movies, play games and solve crosswords and puzzles.
Kids-specific plot points will be played out on Sony Marathi’s Maharashtrachya Hasya Jatraa and on Sony SAB TV’s Aladdin – NaamTohSunaHoga. Again, it will be centred on Honey Bunny, kids and Aladdin. “So we are doing an all-rounded association that year on year we keep building in order to make it bigger and better. This year, unfortunately, Children's Day is on a weekday. Had it been on a weekend it would have been more robust. Having said that, the scale at which we are doing on-air and on-ground is quite large,” opined Dutta.
Even Nickelodeon India has launched the campaign – #Khulke Bolo – encouraging kids to be themselves and speak openly without any fear and filter. Speaking about the campaign, Viacom18 Hindi Mass Entertainment & Kids TV Network Nina Elavia Jaipuria said, “We at Nickelodeon keep children at the core of all that we do and on their special day, we want to celebrate kids with all their quirks and innocence. With this innovative campaign, we want to encourage and empower children to speak their mind openly and fearlessly. This Children’s Day, Nickelodeon urges all to speak their mind and bring out the child within.”

Apart from kids’ channels some of the English GECs have also planned a special line-up for kids. Romedy NOW has curated a special property ‘Naughty & Nice’, which will showcase a line-up of animated movies including Mune, Sherlock Gnomes, Cloudy With A Chance Of Meatballs and Sing from 10.15 am to 4.15 pm.
Star Movies also unveiled its exciting line-up with the “Pop-Up Theatre: For the Kids” property. A line-up of interesting movies will air on 13 and 14 November 2019 from 4 pm onwards. Besides this, the channel is also bringing Deadpool for the very first time on Indian television on 17 November at 1 pm and 9 pm. Star Movies’ Pop-Up Theatre will air movies like The Boss Baby, COCO, Ferdinand, Incredibles 2, Baby’s Day Out and The Toy Story 3.
Kids
Om Nom bites into India as Warner Bros. Discovery picks up the series
MUMBAI: The little green hero is making a big leap east. Zeptolab has struck a major distribution deal with Warner Bros. Discovery, bringing its hit animated series Om Nom Stories to audiences across the Indian subcontinent.
Under the agreement, Warner Bros. Discovery has acquired the series for exclusive Pay TV broadcast and non-exclusive digital streaming in India, Pakistan, Bangladesh, Bhutan, Nepal and Sri Lanka. The move marks a significant expansion for Zeptolab as it pushes one of its most successful original IPs into one of the world’s fastest-growing entertainment markets.
As part of the deal, all 26 seasons of Om Nom Stories will be rolled out across Cartoon Network, Pogo, Discovery Kids and Discovery+, offering both linear and digital access to the franchise’s slapstick humour and expressive, dialogue-free storytelling.
“We’re incredibly excited to partner with Warner Bros. Discovery to bring Om Nom Stories to the Indian subcontinent,” said Zeptolab executive producer Manaf Hassan, noting that the broadcaster’s reach and legacy make it a strong fit for the series’ growing global fanbase.
Warner Bros. Discovery, meanwhile, sees the acquisition as a natural addition to its children’s portfolio. Warner Bros. Discovery head of factual entertainment, lifestyle and kids for South Asia Sai Abishek, said the series aligns with the network’s focus on cheerful, imaginative and universally appealing content for families across the region.
The timing adds an extra layer of significance. The expansion coincides with Om Nom’s 15th anniversary, underlining the franchise’s staying power and its evolution from a mobile game character into a global animation brand. With this latest bite at the Indian subcontinent, Om Nom’s adventures look set to find a whole new generation of fans.
Kids
Colour outside the lines Chhota Bheem sketches a new play with Faber Castell
MUMBAI: If childhood memories had a colour palette, Chhota Bheem would likely be right in the middle of it and now, quite literally, in children’s pencil boxes too. Green Gold Animation has announced a landmark licensing partnership with Faber-Castell India, marking the global stationery major’s first-ever licensed character collaboration. The association brings Chhota Bheem to a specially curated range of student art and creative products, blending everyday learning tools with one of India’s most recognisable homegrown characters.
The move is a notable expansion of Chhota Bheem’s footprint beyond screens, reinforcing the character’s status as a multi-generational IP that has steadily grown from a television favourite into a cultural constant. For Green Gold Animation, the partnership signals a sharpened focus on extending its intellectual property into daily touchpoints, where entertainment meets education and habit.
In its first phase, the collaboration will roll out Chhota Bheem-themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels and creative bundling kits. The range is aimed squarely at school-going children, tapping into Bheem’s strong emotional connect while encouraging imagination, creativity and hands-on expression.
Green Gold Animation founder and CEO Rajiv Chilaka noted that Chhota Bheem’s journey has long moved beyond episodic storytelling. He said the partnership reflects a deliberate attempt to embed the character into moments of learning and creativity, while building a more purpose-led licensing ecosystem around Indian IP through collaboration with a globally established brand.
From Faber-Castell India’s perspective, the tie-up marks a strategic first. Faber-Castell India director marketing Sonali Shah said the collaboration opens a new chapter by pairing the brand’s long-standing reputation for quality and safety with a character that already commands trust and affection among Indian children. The aim, she added, is to make creativity more engaging and relatable without diluting product standards.
The launch will be backed by a 360-degree promotional push, spanning digital campaigns, social media storytelling, creative usage content and on-ground retail activations across select markets. Both companies have confirmed that this is only the starting point, with additional Chhota Bheem-themed products across new categories planned in the months ahead.
Headquartered in Hyderabad, Green Gold Animation continues to scale its ambition of building globally competitive Indian IPs, with Chhota Bheem leading the charge. This latest collaboration suggests that the brand’s next phase of growth may be less about what children watch and more about what they create.
Kids
Sony tightens grip on Peanuts with $457 million stake buy
JAPAN: Sony has doubled down on the power of legacy brands, snapping up a majority stake in the Peanuts intellectual property in a late-year deal valued at about $457 million.
Sony Pictures Entertainment and Sony Music Entertainment Japan have acquired the roughly 41 per cent holding in Peanuts Holdings LLC previously owned by Canadian children’s entertainment company WildBrain. The move lifts Sony’s ownership to 80 per cent, with the Schulz family retaining the remaining 20 per cent.
The deal brings one of pop culture’s most durable franchises, home to Charlie Brown, Snoopy and the rest of the Peanuts gang, firmly under the Sony umbrella. The characters were created by Charles M Schulz, whose daily comic strip ran for half a century before ending in 2000.
Sony had already been a long-time partner in the business. The latest transaction consolidates control and sharpens the group’s hand as it looks to keep the characters front and centre across film, television, music and consumer products.
President and group ceo of Sony Music Entertainment Japan, Shunsuke Muramatsu, said the additional stake would allow Sony to further elevate the Peanuts brand by drawing on the group’s global reach and creative expertise, while preserving the legacy of Schulz and his family.
President and ceo of Sony Pictures, Ravi Ahuja, said the combined ownership gives Sony the ability to protect and shape the future of the characters for new generations, expanding their relevance without diluting their charm.
Peanuts long ago escaped the confines of the comic strip, cementing its place in popular culture through perennial television specials such as A Charlie Brown Christmas and It’s the Great Pumpkin, Charlie Brown. More recently, WildBrain kept the franchise active with animated series including Snoopy in Space and The Snoopy Show.
Now, with Sony firmly in control, the message is unmistakable. In an industry obsessed with the next big thing, nostalgia still sells and Sony is betting big on a doghouse that refuses to age.
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