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‘KBC 8’ to roll out in August

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MUMBAI: One of Sony Entertainment’s biggest property, knowledge-based show, Kaun Banega Crorepati (KBC) is back and hopefully with a spike in viewership this time! In season eight of the game show, Cadbury continues to be the title sponsor and is powered by Idea.

 

KBC, the Indian adaptation of the original format, Who Wants To Be A Millionaire, catapulted Star Plus’s popularity and boosted Sony’s viewership once upon a time. In season seven, it completely surprised viewers with a new avatar in terms of format, level of audience engagement, prize money and so on, but did not go well as expected in terms of ratings.

 

In order to gain more attraction this time, the channel has started to create buzz well in advance. Big Synergy director Anita Kaul Basu revealed that the show will go on-floors in July and on-air sometime in August. She further revealed that there will be a few changes in the format as well but that is all on ideation stage currently. “It is too early to talk on this. We have a lot of ideas as to how to go about it, but we haven’t given a nod to any,” said Basu.

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Basu who has given a new dimension to Indian television by producing KBC believes one needs to keep re-inventing to bring in the fresh perspective. Whether it is in terms of format or creative, with every season it has enthralled the audiences with its content.

 

Hosted by inimitable host, Amitabh Bachchan, this season has kicked off with the line – “Iss manch se koi bhi khali haath nahi jaata”. Registrations for the same have already started from 5 May where questions are asked regularly on Sony at 9pm every night.

 

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Potential participants have to answer these correctly in order to have a chance to be on the hot seat. This season, aspiring contestants have access to two new platforms to reach the hot seat: They can download the KBC official app and register by sharing the correct answer, their age and gender.  Also registration is possible via sending an SMS to 5252525 with the correct answer along with necessary details.

 

 Idea users can register themselves simply by sending an SMS from their Idea mobile. Additionally, viewers can also opt for registration through BSNL landline phones or via Idea IVRS code. Alternatively, viewers can log on to kbcsony.com to register for their shot at the ‘Hot Seat’.

 

In an earlier interaction, MSM CEO NP Singh had agreed to the fact that KBC needed some innovation with every season. “We have to continue to innovate and so we have brought several innovations in KBC. Though it was well received in the beginning, eventually it settled down at a lower number. But that doesn’t mean there is fatigue with the format of the show. We will do something more when we bring KBC the next time.”

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Sony SVP head- marketing Gaurav Seth believes that the show is a reflection of the hopes and aspirations of millions of people who are looking at transforming their lives. He said, “This year we are attempting to bring the show closer to our viewers by engaging various mediums through which they can enhance their chance to be on the much coveted hot seat. We are confident that once the season gets underway, it will strike a deep emotional chord with the entire country, like never before.”

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Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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