GECs
Kapil Sharma creates a laugh riot on FB
MUMBAI: The hugely popular laugh riot has now gone beyond making a mark on television. We’re talking of Colors’ top-rated non-fiction show Comedy Nights with Kapil (CNWK) which on the eve of 22 May registered a record 10 million fans on facebook.
Launched soon after CNWK’s on-air launch in July 2013, the show’s facebook page has seen phenomenal growth with over 80,000 fans getting added every 24 hours.
In the words of Kapil Sharma, creator-producer-host of CNWK, his hobby of making people laugh has grown into flourishing content on TV and social media. “Though we keep hearing people saying how much they love our show but to see it in a number as big as 10 million sends out a loud message to us. In successful collaboration with the Colors team and with continued support from our fans, my little hobby of making people laugh has grown into a flourishing content on television, one that I will strive harder to better even further,” says an elated Sharma.
The show has a strong male skew with 70 per cent of fans being men and 41 per cent of overall fans being men aged 18 to 24 years. Be it posters of Sharma or other characters like Palak and Didi or typical Sharma jokes or wisecracks by his wacky on-screen family, these get shared about 10,000 times and generate more than 1.5 lakh likes.
![]() |
Ask him about the show’s digital strategy and Colors digital head Vivek Srivastava says: “The strategy has largely evolved around engagement. We used jokes and contests for creating engagement with digital audiences. It’s a tough battle because the show comes twice a week and the page has to be decked up every day. So therefore, even if you have to update the page once a day, it must be relevant and engaging every day and make sense day after day.”
Social media is handled by an in-house team of four members, he informs.
Replying to a question about what has clicked with Facebook followers, Srivastava answers: “From a content stand point, we have really tried to explore relationships and get humor out of different situations. So whether it was a mother and son relationship, husband and wife relationship or servant and master relationship, we have taken humour to a completely new level.”
To mark the occasion and ensure even greater participation, the channel had started a contest which starts with the question, ‘Want to be a part of the ’10 Million Likes’ celebration on Comedy Nights with Kapil?, egging on fans to mail their best photographs to colorstv.fans@gmail.com to see themselves on the cover picture of the CNWK facebook page.
Colors had also created a countdown app which got activated the moment the facebook page hit 9900,000 fans. Upon crossing the 10 million mark, video messages by Kapil, Palak, Daadi, Sumona and Navjyot Singh Sidhu were posted to acknowledge the undying love of CNWK fans across the globe which made this achievement possible.
“Our heartfelt thanks to everyone who ‘likes’ our page and shares our content with their friends. It’s a signal of approval from the viewers on social media all across the globe that we are creating a product which people love to watch not only on TV but also consume it on other digital platforms like Facebook, Twitter, YouTube and mobile apps,” says Sharma.
![]() |
While on other digital platforms, on YouTube, CNWK is the most popular show on Colors since it was first launched with a single episode of the show posted on YouTube receiving about 1.8 million views on an average. On Twitter, most key characters like Sharma, Kiku Sharda (Palak) and Sidhu have witnessed a phenomenal increase in number of followers since the launch of the show. CNWK itself has 1 lakh followers on Twitter. The CNWK mobile application witnesses an average of 1.5 lakh downloads every month, enabling consumption of not only full episodes but also episodic mini-clips.
While 10 million fans implies that CNWK is popular not only across the Indian subcontinent but also around the world, what is next on the cards?
“The special thing would be to keep the momentum on and obviously goals will differ. Today, we are at 10 million; hopefully, we will aim for 20 million. So it is not really about the number of fans but engagement. As long as engagement levels are high, we think we would have done the job. As long as we keep entertaining the viewers, these milestones will automatically come through,” concludes Srivastava.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
-
News Broadcasting1 week agoMukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive
-
News Headline1 month agoFrom selfies to big bucks, India’s influencer economy explodes in 2025
-
iWorld5 months agoBillions still offline despite mobile internet surge: GSMA
-
Applications2 months ago28 per cent of divorced daters in India are open to remarriage: Rebounce
-
iWorld2 weeks agoNetflix celebrates a decade in India with Shah Rukh Khan-narrated tribute film
-
Hollywood1 week agoThe man who dubbed Harry Potter for the world is stunned by Mumbai traffic
-
News Headline2 months agoGame on again as 2025 powers up a record year and sets the stage for 2030
-
I&B Ministry3 months agoIndia steps up fight against digital piracy




