MUMBAI: Advertising just got a front-row seat. Jiostar Entertainment has launched The Collective, a new series designed to convene India’s leading marketing voices to explore the future of advertising in entertainment.
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The premiere episode featured a star-studded panel, including Jahid Ahmed (HDFC Bank), Sachin Vashishtha (Paisabazaar), Varun Mundra (Motilal Oswal), Sajit Gopal (Domino’s) and Jiteen Aggarwal (Hettich India), in conversation with Jai Lala of Zenith India.
Discussions ranged from the rise of connected TVs as India’s central household screen and the measurability of CTV campaigns, to OTT’s expanding role in digital adoption and co-viewing patterns. The session also explored how brand-safe OTT environments deliver enhanced value for advertisers.
The Collective will continue as an ongoing series, bringing fresh conversations with brand leaders, marketers and industry experts to decode the fast-evolving advertising and entertainment landscape in India.
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