MUMBAI: When it comes to ads, timing really is everything and JioStar wants brands to nail the moment, not miss it. The company has unveiled Moment.AI, an advanced contextual advertising tool designed to catch viewers right when their emotions are at their peak.
Built on the philosophy of own the feeling, own the moment, the tech marvel scans video content using artificial intelligence and machine learning to decode over 600 emotions and objects from smiles and celebrations to hugs and family scenes. Instead of clumsy interruptions, brands can now slip into stories exactly when the heartstrings are tugged or the laughter rolls.
JioStar head of revenue for entertainment Mahesh Shetty called it a breakthrough: “Moment.AI integrates messaging at natural points of emotional impact, making campaigns more effective for brands and engaging for viewers.”
The system is anchored on the R.A.C.E. framework reach, attention, connection, and effectiveness ensuring ads deliver more than just eyeballs. Early studies already show a 34 per cent uplift in advertising effectiveness compared to conventional placements.
Moment.AI isn’t confined to one category. Whether it’s jewellery during a proposal, skincare in a mirror moment, or snacks at a family gathering, the platform is designed to work across sectors like handsets, gifting, food and beverages, home décor, fashion, and festivals making every placement feel native.
Currently live across JioStar’s Entertainment network and gearing up to roll out on JioHotstar, the innovation is pitched as a new era for contextual advertising, blending technology with consumer insight.
For brands, the message is simple: stop gate-crashing the moment start owning it.
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