MUMBAI:JioStar has quietly dropped its flashiest transformation yet — a brand-new corporate website that oozes OTT swagger. With the sleekness of Netflix and the razzmatazz of Hulu, the platform is as loud as it is polished — a brash, confident statement of intent from India’s most ambitious media house.
The homepage hits hard: a full-throttle montage of its marquee films, series and sports properties, proudly calling itself “India’s favourite storytellers.” The site’s visual energy mirrors the brand’s content-first ethos — big, bold, and unmistakably JioStar.
The revamped logo — with ‘Jio’ in a magenta coloured circle nudging into ‘Star’ — marks a subtle but sharp shift in branding. There’s sections on entertainment and sports, but what’s catching industry eyes is a new section titled consumer products. Empty for now, it hints at an incoming wave of IP-led merchandise, possibly transforming the site into a content-to-commerce powerhouse. Time — and licensing deals — will tell.
For journalists and media pros, the portal is a goldmine. Rich press resources, high-res spokespeople photos, detailed executive bios, promos make it one of the most media-friendly corporate sites in India. Missing in action, however, is an investor relations section — a standard fixture on international media giants’ portals.
In a practical masterstroke, JioStar has also made life easier for cable TV operators. A clean dropdown menu now lists all reference interconnect offers by channel clusters — making compliance and clarity a breeze.
From content brag to backend utility, the new website signals that JioStar isn’t just flexing its brand muscle — it’s gunning for global best-in-class.
Leave a Reply