MUMBAI: From boots to brand play, Sandesh Jhingan is lining up a new formation. Indian football’s defensive rock, Sandesh Jhingan, is now dribbling into new territory brand management. The 31-year-old centre-back has signed with IOS Sports and Entertainment, marking a strategic off-field move aimed at amplifying his brand presence and widening his impact beyond the beautiful game.
Jhingan, currently with FC Goa in the Indian Super League (ISL), brings over a decade of international experience to the IOS stable. Since making his debut for India in 2013, the Chandigarh-born defender has racked up more than 50 caps for the national side, captained India in marquee tournaments like the AFC Asian Cup and FIFA World Cup qualifiers, and has become a household name in Indian football.
Known for his no-nonsense defending, aerial dominance, and vocal leadership, Jhingan has turned out for ISL heavyweights such as Kerala Blasters, Mohun Bagan Super Giant, and Chennaiyin FC. His brief but landmark stint with Croatian club HNK Šibenik in 2021 made him one of the rare Indian players to play in Europe, adding an international edge to his résumé.
He was named the AIFF Men’s Player of the Year for 2020–21, further cementing his status as one of Asia’s top defenders.
On signing with IOS, Jhingan said, “I’m excited to join the IOS Sports and Entertainment family and work with a team that has such an impressive track record with India’s top athletes. Their expertise feels like the perfect assist as I look to amplify my story and connect with more people at a deeper level.”
IOS, known for managing India’s sporting icons like Vijender Singh, Mirabai Chanu, Anju Bobby George, Lovlina Borgohain, and Manpreet Singh, sees Jhingan as a valuable addition to its football playbook.
“Sandesh represents everything we look for in an athlete exceptional talent, unwavering dedication, and the ability to inspire others,” said IOS COO Rahul Trehan. “His addition strengthens our commitment to supporting India’s sporting heroes across all disciplines.”
The partnership aims to elevate Jhingan’s brand through holistic management from endorsement deals and media visibility to community initiatives and content-driven storytelling. With football gaining ground as a serious sport-business in India, Jhingan’s play with IOS could be just the pivot the sport needs.
After all, he’s long been the last line of defence now, he’s ready to be the face of a new offensive.
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