Mumbai: Day 1 of the Cannes Lions 2023, the international festival of creativity, proved to be quite a downer for the Indian contingent, with the country being unable to grab a single metal at the event.
The results for six categories were announced on day 1 – out of which India had no shortlist in three of them (Health Grand Prix for Good, Health & Wellness, and Pharma).
The three categories in which India had shortlists included:
Radio and Audio –
‘The Unheard Spotify Playlist’ by Wondrlab for Spotify
Print and Publishing –
‘Why Is This A Swiggy Ad?’ by Talented for Swiggy
Outdoor-
‘Suraksha Teeka’ by Dentsu Creative for Mortein
Winning seven metals last year, including two Grands Prix, three Silver Lions, and two Bronze Lions, on the first day of the fest – India had set hopes high. The question is – will it be able to keep the flag high this year too?
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