Music and Youth

IPRS launches awareness drive on music licensing

Published

4 years ago

September 28, 2021

Mumbai: The Indian Performing Right Society (IPRS), India’s only copyright society representing authors, composers, and publishers of music is commencing a three-month-long campaign ‘License Liya Kya’ to educate music users on the different licensing needs and kinds of music licenses available.

It will highlight the benefits of music licensing and the ease of procurement through a copyright society like the IPRS. Topics covered will include music licensing scenario in India, why music licensing matters, and the future of music licensing in the digital era. The campaign will witness talks with industry insiders and experts via virtual events, influencer programmes, and awareness-building initiatives.

“We are glad to announce this campaign which will not only bring in awareness but will also highlight the importance of music licensing. We have always believed in creating a secure community for authors, composers, and music publishers,” said IPRS chairman Javed Akhtar. “Through this campaign, we aim to bring about gradual transformation and a mindset shift towards respecting and acknowledging ‘Fair Pay and Fair Play’ of Music. We have received a great response for our previous campaigns, and we look forward to receiving wholehearted support for this initiative as well.”

According to the Music Consumer Study 2018, the old licensing process or the physical licensing process contributed only 10.7 per cent to the streaming revenue of the overall market. Only five per cent of the businesses took a license for the public performance of the music they play. However, after the introduction of digital licenses where people can take online licenses as well as can make online payments, digital sales began contributing 78.5 per cent to the revenue.

As per a recent study by FICCI & EY Indian consumers spent 21.5 hours per week listening to music in 2020. While India’s average of 21.5 hours/week is higher than the global average of 17.8 hours/week, royalties to authors and composers make up only a small percentage of the media and entertainment industry’s total revenue.

The objective of the IPRS with this campaign is to drive awareness towards Fair Pay and Fair Play in music by emphasising on the significance of abiding by licensing norms. The IPRS, registered under section 33 (3) of the Copyright Act, 1957 is entitled to grant licenses for usage of musical and literary works of its members for public performance and/or communication. There are different categories of tariffs depending on the premise, event, and medium – television, radio, internet streaming, etc where such musical work is used. IPRS currently administers two types of licensing rights namely performing rights and mechanical rights.

“With the launch of this campaign, we aim to create awareness on licensing and simultaneously felicitate our partners who have extended their support in endorsing fair trade music and upheld transparent and ethical value chain for authors, composers, and all music rights holders,” stated IPRS CEO Rakesh Nigam. “Through this initiative, IPRS would educate, inform and reinstate the need to listen to licensed music, thereby paving the path towards a flourishing future for the music industry and its creators.”

Some of the earlier campaigns executed by IPRS include ‘Credit The Creators’ (addressing the need to acknowledge and credit creators of music), ‘Know Your Music’ (an initiative to promote different genres of Indian music and initiate transformation in the way audience engage with music) and ‘Her Music’ (addressing lack of women representation in the music industry and creating a forum to empower, encourage and celebrate women in music).

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Music and Youth

Mumbai gears up for the ultimate Global Youth Festival this December

Published

4 months ago

November 24, 2025

indiantelevision.com Team

MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.

Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.

The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.

But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.

Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.

After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.

Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.

Music and Youth

Reality Ranis swap jungle for shore as Season 2 drama washes ashore

Published

6 months ago

September 4, 2025

indiantelevision.com Team

MUMBAI: The Ranis are back and this time, they’re trading leaves for waves. Warner Bros. Discovery has dropped the trailer for Reality Ranis of the Jungle Season 2, and the all-female survival show is moving from dense forests to sandy shores. The first look teases a stormy mix of crashing waves, sizzling rivalries and survival drama as 12 contestants battle for the ultimate crown.

Season 1 set the tone with fierce jungle clashes, but the sequel looks double the size and twice the fun. The fresh lineup features Samyukta Hegde, Irena Rudakova, Archana Gautam, Sara Gurpal and more all ready to swap comfort zones for chaos. Adding extra spice, Rakhi Sawant storms into the mix, promising unpredictability that only she can deliver. Guiding the spectacle once again is host Varun Sood, whose return ensures fans a familiar yet amped-up ride through the survival saga.

The timing couldn’t be more symbolic. As Discovery celebrates 40 years globally and 30 in India, the series mirrors its DNA of bold, edge-of-seat storytelling. Reality Ranis Season 2 isn’t just about endurance, it’s about power plays, transformations, and testing limits under the scorching sun. With beach brawls, surprise twists, and a crown on the line, these Ranis are set to prove that survival, like the tide, waits for no one.

Music and Youth

Tips Music acquires Studio Radha’s Cultural music of Gujarati and Kutchi

Published

7 months ago

August 18, 2025

indiantelevision.com Team

MUMBAI: Tips Music Ltd acquired Studio Radha’s complete music catalogue expanding its footprint into Gujarat’s rich cultural music heritage. The acquisition reflects Tips Music’s strategic expansion into regional markets, delivering authentic folk traditions with contemporary reach to Indian and global audiences.

Studio Radha, known for its extensive collection of 4,000+ traditional songs spanning devotional music, folk music, and cultural storytelling, adds a dynamic, heritage-rich catalogue to Tips Music’s diverse portfolio, strengthening its position in regional Indian music while exploring new digital streaming and global publishing opportunities.

Commenting on the acquisition, Tips Music Ltd managing director Kumar Taurani said, ” This acquisition, which has a authentic voice of our culture, is a strategic move to deepen our presence in India’s vibrant regional music markets. Beyond preserving this incredible legacy, our goal is to leverage our modern distribution infrastructure and introduce these timeless songs to a new generation of listeners globally. This aligns perfectly with our business strategy of investing in high-quality, diverse content that holds timeless appeal.”

The Studio Radha catalogue will be made available across all major streaming platforms and digital services under the Tips Music banner, ensuring these cultural gems reach music lovers worldwide.