Media agencies

Interbrand launches 2023 Breakthrough Brands Report

Published

3 years ago

July 10, 2023

Mumbai: Interbrand, the world’s leading brand consultancy, has launched its 2023 Breakthrough Brands Report-with the metaverse, AI, and sustainable tech brands leading the way in disrupting the global market, shifting our understanding of the world, and shaping consumer behavior.

In partnership with Vox Media, Interbrand’s influential Breakthrough Brands Report reveals the 30 most innovative brands that are breaking through a crowded landscape and building bold identities rooted in a clear vision. The top 12 names, in particular, are making iconic moves to become the next generation of legacy brands.

Interband has identified an additional 18 brands which represent the emerging trends across evolving beauty & wellness, merging sustainability & style, shaping new tastes around food, and brands that are bringing a next-gen approach.

This year’s report has grouped brands into ‘Arenas,’ each of which outlines the core human needs and cultural shifts brands are equipped to deliver against. Today’s brands have infinite potential to expand and evolve-they no longer fit into just one category or industry.

The brands in this year’s report include OpenAI, which gained 1 million users in just five days via ChatGPT; Neko Health, an affordable health-tech experience from Spotify founder Daniel Ek; Zepeto, Asia’s largest metaverse platform; Betterhalf, a matrimony app used by 100 million professionals in India; and Fishwife, a chic canned fish brand.

This is the 6th edition of the report, which in previous years has successfully predicted challenger brands set to become famous names and achieve impressive growth, including Mythical Games (2022), Athletic Brewing (2021), Maven Clinic (2020), Slack (2017), and Headspace (2016).

For the second consecutive year, more than 50 per cent of 2023’s Breakthrough Brands have founders or C-suite members who are women or people of color.

The three emerging trends from this year’s Breakthrough Brands report are:

Brands have sharper identities: Brands need to know who they are and have a clear stance on their purpose. Brands including Fishwife and CAKE have maintained a clear set of convictions and beliefs from the outset to create a strong brand.

Brands are looking to engage with customers in the new world of AI and the metaverse: Brands such as Obsess and Zepeto are experimenting with new and exciting ways to connect with consumers online. Interbrand’s research with Vox Media found that when an AI tool is paired with a specific objective, such as eating well, interest increases dramatically.

Brands are working in new ways to differentiate themselves in a crowded market: The world has become overpopulated with brands, making it difficult to break through. To become a differentiator in a saturated market, brands need to bring something new to the table. Brands such as OpenAI and Eight Sleep are providing consumers with offerings that reshape the way we live.

Interbrand New York global chief growth officer and CEO Daniel Binns said, “This year’s analysis of brands represents what’s happening in society and culture today. Most industries are becoming crowded, with a multitude of brands providing similar things. Brands making bold moves to stand out have the best chance of being successful.”

Betterhalf co-founder and CEO Pawan Gupta said, “Being nominated as one of Interbrand’s Breakthrough Brands is indeed a proud moment for Betterhalf. We’re going beyond traditional matchmaking apps by supporting our users to make strong emotional connections and using advanced AI algorithms and extensive verification. We’re honored to be recognized for our distinctive approach to helping urban professionals in India find their perfect match.”

Interbrand India & South Asia CEO Ashish Mishra said, “Breakthrough brands use technology better. Technology helps understand customers better, address their needs better and faster. As an Indian breakthrough brand, Betterhalf is boldly attempting to deploy technology to benefit a mainstream societal need and showing promise.”

Media agencies

Cape May Studios partners with Amagi to unleash global screams with Panic TV and Pánico TV Español

Published

9 months ago

June 2, 2025

indiantelevision.com Team

MUMBAI: In a move that marries scares with scalability, Cape May Studios has partnered with cloud-based TV technology firm Amagi to launch two adrenaline-pumping FAST channels: Panic TV and Pánico TV Español. The next-gen media company, known for tapping into fan-fuelled niche communities, has set its sights on global viewers hungry for high-stakes thrills.

Panic TV delivers a mix of action, horror, sci-fi, crime, and mystery curated for millennials and gen z, while Pánico TV Español brings the same punch in Spanish. The channels promise content for those who crave recreational fear, from creature features to paranormal thrillers.

Amagi will handle everything from channel creation and playout to global distribution. The tech firm’s cloud-based FAST solutions will help Cape May Studios break out across north America, latin America, Europe, and beyond, without the weight of traditional broadcast overhead.

“The convergence of genre storytelling and digital streaming has never been more potent”, said Cape May Studios founder & CEO Sachin Gokhale. “With Amagi’s global infrastructure and proven expertise in FAST, we can now scale our content strategy across continents, languages, and platforms — meeting audiences where they are, with the stories they crave”.

Amagi co-founder & CRO Srinivasan KA added, “Cape May Studios is entering the FAST space with a sharp brand identity and an eye on global opportunity. We’re excited to help them bring Panic TV and Pánico TV Español to life through our unique solutions in cloud playout, ad insertion, and seamless distribution to top-tier digital platforms around the world”.

With an imminent rollout on major FAST platforms, Cape May Studios is betting on genre content to become a global mainstay, tapping into both English- and Spanish-speaking markets. As indie studios find new ways to bypass legacy models, the Cape May-Amagi partnership underscores the growing power of cloud-native tech in international broadcasting.

Media agencies

HT Media’s Slurrp teams up with US giants to spice up global food storytelling

Published

10 months ago

April 23, 2025

indiantelevision.com Team

MUMBAI: When a butter chicken meets a barbecue brisket, you know something flavourful is simmering. That’s exactly the recipe HT Media’s Slurrp is stirring up with its latest content partnership. The Indian digital food platform has joined hands with the US-based Enveritas Group (EVG Media) and Food & Beverage Magazine to dish out culinary stories that travel from Chandni Chowk to Charleston.

Announced on April 23, the collaboration aims to whip up content that caters to the palates of both Indian readers and North American audiences, including millions of NRIs hungry for a taste of home. The digital buffet will include Indian-origin chef interviews, diaspora-driven dishes, and viral food trends with a desi tadka.

“Through this partnership, we aim to offer our audience engaging and authentic content that celebrates Indian food culture, innovation, and creativity, while also connecting with the broader diaspora and food enthusiasts across the globe,” said HT Labs co-founder & CEO Avinash Mudaliar.

Slurrp will lean into the storytelling prowess of Food & Beverage Magazine, the go-to voice in US hospitality circles. The magazine’s founder Michael Politz added, “This initiative aims to engage our readers with genuine and insightful stories that highlight the tradition, innovation, and creativity within Indian culinary arts.”

Meanwhile, EVG Media-experts in SEO strategy, licensing, and content localisation-will serve as the digital backbone. “Our shared vision of providing high-quality, culturally rich content will enable us to connect with food enthusiasts in more meaningful ways,” said EVG Media CEO Brian Kolb.

From mouth-watering recipe reels to profiles of Indian-origin foodpreneurs, the series plans to break naan and share culture across continents. Themes will include:

. The diversity of Indian cuisine

. The rise of Indian dishes in the US

. Celebrity and chef features

. Viral food trends with an Indian spin

. Indian-origin food startup spotlights

The alliance will cater to the growing global appetite for Indian cuisine and the stories behind it. With Slurrp’s on-ground reach in India and the global lens of its Western partners, the content aims to serve both nostalgia and novelty in equal measure.

Media agencies

JioStar’s MegaBlast unleashes India’s biggest one-day ad blitz across TV and digital platforms

Published

10 months ago

April 21, 2025

indiantelevision.com Team

MUMBAI: In a world where brands fight tooth and nail for two seconds of your attention, JioStar just dropped a marketing mic with the launch of ‘MegaBlast’—a never-before advertising blitzkrieg designed to dominate Indian screens for one single, unforgettable day.

Call it a media moon landing, or just plain advertising anarchy.

Unveiled on 21 April 2025, MegaBlast is being touted as India’s largest one-day advertising takeover—smashing together the muscle of traditional TV with the precision of digital to deliver what JioStar calls “impact at lightning speed”. With a reach of 400+ million viewers and a jaw-dropping 4.5 billion ad views in 24 hours, this campaign isn’t just advertising—it’s a national event.

“MegaBlast is a response to what brands have been asking for—the ability to dominate attention, not just buy media,” said JioStar head of revenue – entertainment & international, Ajit Varghese. “With MegaBlast, we have brought together two of the most powerful platforms, television and digital, to deliver unmatched visibility, reach and efficiency, all in one day.”

If you’re keeping score, MegaBlast delivers an average of 13 exposures per viewer, across 84 TV channels and JioHotstar, in 10 languages. That’s right—13 brand touchpoints in a single day. It’s the attention economy turned into a Formula One pit stop.

And it won’t bankrupt your marketing budget either. With costs clocking in at under one paisa per view, MegaBlast is being billed as a high-frequency, high-efficiency beast—a dream for campaign managers and CFOs alike.

This isn’t your garden-variety ad break. The MegaBlast arsenal includes everything from Brand Bridges and Spotlight Frames to Pause Ads and Mega Spots—each one baked into high-viewership, high-engagement content. Whether it’s launching a new car, promoting a Diwali bonanza, or celebrating 100 years of your brand’s existence, MegaBlast is pitched as a media solution for those who want their brand to be “everywhere, all at once”—minus the multiverse confusion.

Backed by the reach of JioStar’s sprawling entertainment empire—including heavyweights like Star Plus, Colors, MTV, Nickelodeon and National Geographic—the campaign leverages over 80 television channels and JioHotstar to paint the town…well, branded.

It’s not a drip.

It’s not a funnel.

It’s a full-blown firehose of attention, and it’s all happening in one explosive day.