MUMBAI: When burglars double up as domestic help, you know an ad has gone deliciously rogue. Instamart, Swiggy’s quick-commerce arm, has dropped a side-splitting new campaign, “Big or Small, We Deliver It All”, spotlighting its jaw-dropping 35,000+ product range and how it all lands at your door in just 10 minutes.
Conceptualised by Moonshot Films, the ad kicks off with a man catching robbers mid-heist, only to calmly ask them to wait for a few more essentials he’s ordered. What follows is a madcap montage: thieves helping the family cook, study, and stream movies with stolen (but oddly useful) gadgets like mixers, projectors, and plates.
The film wraps with a deadpan delivery executive showing up just in time, while the robbers stand hilariously frozen, tools in hand.
With this campaign, it’s flexing its expanded inventory muscle across categories like home & kitchen, electronics, Korean beauty, baby care, and more. Whether it’s a vacuum cleaner or a vial of serum, Instamart’s message is clear: if it fits in a bag, it’s at your door before you blink.
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