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‘Indian Idol’ shakes up TRP muster; rockets into third

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MUMBAI: Its celebration time at the SET stable. The grand finale of Indian Idol not only became the talking point for the nation last week but also managed to deliver in terms of sheer numbers.

The “Season 1” signing off two-hour episode on 5 March achieved a 14.29 TVR (Hindi speaking markets C&S 4+), according to TAM data. Idol has emerged third in the pecking order just after perennial Number 1 Kyunki Saas Bhi Kabhi Bahu Thi and Kasauti Zindagi Kay. In the Top 10 ranking it was in sixth position (top four positions taken by Kyunki and number 5 by Kasauti).

 

On the popularity chart, Mumbai stole the show with the city recording a whopping 22.98 TVR (HSM C&S4+ ), followed closely by Delhi which recorded 15.91 TVR on 5 March and Kolkata 13.85 TVR.

The grand finale was watched by 15.4 million viewers in India, which has set a new record for the SET network. A grand total of 55 million votes were cast for Indian Idol eventually.

Speaking to Indiantelevision.com, SET business head Tarun Katial says, “Idols has ended the way it should have. The ratings have proved our faith in the format and in the show. It was a two hour long show on a Saturday night.”

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What the show did for the SET in terms of channel share is also significant. SET’s prime time channel share was up 3 per cent from 24 per cent in the month of January to 27 per cent in February.

SET’s market share eroded directly into Star Plus share, which went down to 60 per cent from 63 per cent.

 
 
 
 
Daypart: 9-11pm
9 January 2005 to 5 February 2005
Daypart: 9-11pm
6 February to 5 March 2005
Channel
Share %
Share %
Sony
24
27
Star Plus
63
60
Zee TV
8
9
SAB TV
2
2
Sahara One
3
2
     
Source: TAM Peoplemeter System
TG: CS 4+, All Days
Market: Hindi Speaking Markets

Also interesting is the fact that Zee TV’s prime time channel share saw a 1 per cent rise in February from that in January.

Launched on October 28, 2004, Indian Idol debuted with a rating of 5.8 TVR growing each week. Indian Idol has grown Sony Entertainment Television’s primetime viewership by nine per cent and expanded the general entertainment category by
seven per cent . In the core target audience of 15-34, women & men, SEC ABC (C&S), Indian Idol increased the channel prime time viewership by sixteen per cent.

Going forward, Idol is not yet passé on the channel. The agenda ahead is first a special screening on the Indian Idol himself Abhijeet Sawant titled Abhijeet Ka Safar scheduled from 14-17 March which will encapsulate his whole journey to success.

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Come 21-24 March and the channel will showcase Sawant’s homecoming and the recording of his album.

The Idol concert will take place on 28 March. Post 28 March, the top cats of Indian Idol will then do special concerts across India which will be aired on the channel.

The Idol theme song (Pal…) will be repeatedly telecast on the channel to retain the popularity of the show and ensure top of mind recall.

Interestingly on the back of Idol, Jassi… managed a 10.9 TVR (HSM C&S 4+) for the Saturday special that was aired on 5 March.

Finally, the game is all about numbers and Idol has most definitely lived up to its expectation. How this property will be carried forward and milked is going to be definitely worth a watch.

The second leg of Indian Idol is slated to take off in the second half of the year.

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Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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