AMSTERDAM: Amsterdam’s RAI convention centre will become the global capital of media and technology from 12–15 September when IBC 2025 opens its doors to broadcasters, streamers, studios and tech firms from around the world.
The show will run 10:30–18:00 on opening day, 09:30–18:00 across the weekend and close at 16:00 on Monday. Organisers have built the edition around the theme of innovation, with a newly minted Future Tech hub in Hall 14. Here visitors can test emerging tools such as artificial intelligence, cloud-native production workflows, augmented reality, virtual sets, immersive audio-visual formats and sustainability-driven hardware.
A three-day conference, from 12–14 September, features more than 300 speakers drawn from major broadcasters, global streaming platforms, technology vendors and creative studios. Panels will probe platform evolution, revenue models, AI integration and the next wave of interactive storytelling. JioStar’s Prashant Khanna is one of the headlined speakers being featured at IBC this year.
Elsewhere, the IBC Innovation Awards will celebrate cutting-edge deployments, while the Accelerator Media Innovation Programme offers collaborative trials of experimental tech. Free-to-attend theatres and showcase stages promise continual demos and debate on content delivery, rights management, talent development and the fast-changing business landscape.
Beyond the exhibition floor, organisers are pitching IBC 2025 as a working laboratory: a place where engineers, producers and executives can handle new kit, swap ideas and chart the next phase of global media transformation.
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