GECs
I-Day programmes & initiatives
MUMBAI: EsselWorld is all set to celebrate 70 years of India’s Independence by giving a tribute to the Indian Army. On 15th August, 2017, the park will contribute 10% of the ticket value collected from the sale of combined EsselWorld and Water Kingdom tickets, valued at Rs. 1,299/-, towards the welfare of our Jawans.
Through this initiative, EsselWorld enables all its patrons to be a part of this noble cause and offer their respect and gratitude to the men in uniform – the real heroes of our country. The park will donate the amount to welfare fund for Jawans which will be then used for the well being of our Jawans, provide facilities for the army and war causalities. Tickets are available on the website of EsselWorld (http://www.esselworld.in) and Water Kingdom (http://www.waterkingdom.in). Customers can also purchase tickets from their retail kiosks located in Mumbai, Pune, Nashik and Surat.
Terribly Tiny Talkies
Terribly Tiny Talkies collaborates with United Colors of Benetton to bring a heart-warming short, HIND based on a true story this Independence Day! The film is based on a true story about Noorul Hasan, a devout Muslim from Lucknow, who lent a part of his home, and all his support thereafter, in rebuilding a temple.
Noorul Hasan is a quiet man who mostly keeps to himself. This short roughly shows a regular day in the life of this man. The film is shot across the beautiful city of Lucknow – Hazratganj, Dada Miyan ki Mazhar, Shani Dev Mandir, Chowk, Imambada, Gomti Ghat, and random roads and bazaars of Lucknow.
https://www.youtube.com/watch? v=ZmwduLPwFsk
SABgroup programmes
Sri Adhikari Brothers (SABGROUP) brings to its audience “Mastiii Freedom Hours” on its premier Music Channel Mastiii – India’s #1 Music & Youth Channel with uninterrupted, non-stop music playing during multiple dayparts celebrating our independence, and doing a lot more on its social platforms by giving an opportunity to the viewers to win big all day by participating in the Mastiii Independence day special contest.
Additionally SABGROUP’s digital initiative Happii-Fi is set to engage the audience with its special episode of Janhit Mein Jaari as an ode to independence with a perspective on the “Birth of Pakistan” showcasing the reasons on how a once united nation broke up into India & Pakistan.
Ghazi Attack on Star Gold
‘Star Gold’, to take you on a remarkable journey filled with courage and bravery, on August 15, 2017 at 8 pm with the World Television Premiere of ‘The Ghazi Attack’. Sankalp Reddy’s directorial debut, this film is backed up with great dedication and 3 years of research.
Starring Rana Daggubati, Taapsee Pannu, Kay Kay Menon and Atul Kulkarni, this film is inspired by a war that no one knows about. It’s a unique Indian war film that is based on the mysterious sinking of PNS Ghazi during the Indo-Pakistan war of 1971. The film is majorly shot under-water and is the first-of-its-kind war film with inspiring characters and strong wave of patriotism. ‘The Ghazi Attack’ manages to keep you engrossed and on toes till the very end.
‘Sattar Ka Swaraj’ on News18
News18 India will celebrate the spirit of independence with a number of specials, under the umbrella branding Sattar ka Swaraj. The channel’s offerings will include Azadi Ke Gaon – a special show highlighting the story of a village where till date villagers don’t have access to electricity and water, even after 70 years of independence; a special show on submarines with an exclusive report from inside an Indian Navy submarine; Heroes of Second World War – a show focusing on the forgotten Indian heroes of the Second World War who fought alongside the Allied forces; Azadi Ke Tarane – a compilation of popular patriotic Bollywood songs; Kashmir Mein Bharat Bhakt – A show on those in Kashmir who are nationalists and swear by this country – and finally a special episode of Lapete Mein Netaji.
Lokmat initiative
Lokmat along with Trinayani- a not for profit NGO is launching a film bringing together persons with and without disabilities thus promoting inclusion. Through this film, Lokmat creates awareness towards citizens who are differently abled applauding them for their achievements.
The core theme of the film is towards ‘Inclusive India’ involving persons with different disabilities and diversities singing the national anthem together with non-disabled individuals. The film features people who have visual, speech, hearing, intellectual and mobility impairment along with representatives of LGBTQ community and an Acid Attack survivor.
Manyavar designs campaign
Manyavar collaborated with leading Hindi GEC, Star Plus through a special brand integration for Independence Day. Three of the channels biggest shows i.e. Ishqbaaz, Yeh Rishta Kya Kehlata Hai and Yeh Hai Mohabbatein carried the India 70 Not out messages during the running time of the shows on the channel. Manyavar will also be seen through brand integration in Big Boss Telegu where the contestants participate in a fashion show in ethnic clothes sponsored by Manyavar. To further celebrate the Independence Spirit, news anchors of Zee News, ABP News, News Nation and India News will be seen reading the news in Manyavar kurtas on 15th of August 2017.
Alongside this, the TVC of the film was promoted across 14 channels such as Zee Business, Star Sports, CNBC Awaaz, MTV, ABP News among others. Manyavar is also the Title Sponsor for show Dil Se India on Star Sports and Ground Sponsors for Pro Kabbadi League.
Vh1 adds flavour
The channel will celebrate Independence Day with a unique musical special Vh1 Soundnation that will feature the Indie artists who have contributed to the rise of the music scene in the country.
Show: Vh1 Soundnation- INDEPENDENCE DAY SPECIAL
Date: Tuesday, 15th August | Time: 12:30PM & 7PM
Show: Ride to the Roots with Nucleya- INDEPENDENCE DAY SPECIAL:
Date: Tuesday, 15th August | Time: 12PM & 9PM
Show: 2017 VIDEO MUSIC AWARDS: NOMINEES SPECIAL
Date: Monday- Friday, 16th August onwards | Time: 7PM
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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