MUMBAI: Move over Marvel, K-pop is taking over the multiplex. Hybe and Trafalgar Releasing are lighting up 350 cinemas across Asia from July 10–13 with Hybe Cine Fest in Asia, the region’s biggest K-pop film event yet. Sponsored by Weverse, the four-day fiesta features five electric concert films and a sing-along session that promises to turn movie halls into mini stadiums.
Tickets go live June 4 at 8:00pm KST in most territories, with India, Japan and Korea following suit shortly. Fans can register and track updates on www.hybecinefest.com.
What’s playing on the K-pop big screen?
The festival is stacked with star power:
* BTS MAP OF THE SOUL ON:E – A visual juggernaut from their 2020 online concert era, returning to engulf ARMY in cinematic scale.
* SEVENTEEN WORLD TOUR [BE THE SUN] – From Seoul to the Tokyo Dome, the boyband’s arena-roaring tour is reborn in Dolby glory.
* TOMORROW X TOGETHER ACT : SWEET MIRAGE – TXT’s dreamy, high-octane 2023 tour now has its own encore in cinemas.
* ENHYPEN WORLD TOUR [FATE] – From rookie to global sensation, ENGENEs get front-row seats to their meteoric rise.
* Hybe Cinema Noraebang – A karaoke-cinema crossover where fans belt out bangers from BTS, LE SSERAFIM, ILLIT, TWS and more.
Not just screenings – it’s an IRL K-fan party
With special zones in cities like Seoul (CGV Yongsan), Singapore (Shaw JEWEL), Manila (SM MOA), Bangkok (SF Central World), and Taipei (Vieshow Qsquare), fans can expect exclusive merch, photo ops, and surprises galore. India and Japan special location details are still under wraps.
Why now?
After clocking over 260,000 footfalls in Latin America last year, Hybe is ready to replicate the frenzy across Asia. And with cinemas still rebounding post-pandemic, K-pop might just be the new summer blockbuster formula.
Get your lightsticks ready – this July, the stage is cinematic.
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