Kids
Hungama TV banks on animation content; Mehta to spearhead programming
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MUMBAI: UTV’s Hungama TV has acquired a host of new Japanese and French animated series to strengthen its various time bands. The channel has also tweaked some of its existing shows into dailies, feeling that such formats are more successful.
The post of Hungama TV programming head has been lying vacant ever since Shalini Rawla quit in July last year. Recently, Hungama TV COO Purnendu Bose recently quit the company to join SaharaOne as COO. He was handling the programming responsibilities of UTV kid’s channel. |
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Speaking exclusively to Indiantelevision.com, Mehta says that there’s a whole lot of new programming content lined up on the channel, which will strengthen the critical time bands like the 6 – 8 pm band, the 4 – 6 pm band and also the 10 am to 1 pm time band. “Our focus will be to position ourselves as a general entertainment (GEC) channel for kids and we will be looking at providing them with what they want,” Mehta says. |
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While earlier the channel had very few animated programmes, it has recently acquired a slew of Japanese animated content. In the 4 – 6 pm band, Hungama TV will have three new shows – Sonic X, Yugi Oh and Doremon. While Sonic X is the story of the fastest hedgehog, Yugi Oh comes from the creators of Pokemon and is currently the number one kids show in the US. Doremon, touted as the Mickey Mouse of Japan, is the story of a ‘cute cuddly’ cat who is always ready to be of assistance to a young boy. “The 4 – 6 pm band is when kids from the age of 9 – 13 years have control over the TV remote. These are some of the world’s best animation, and we hope to up our ante through these,” says Mehta. Mehta is also looking at strengthening the 6 to 8 pm live action band on the channel by tweaking a couple of shows into dailies. Two of the existing fiction shows and one new fiction show will be turned into dailies, which will have elements of fantasy, comedy and good winning over evil, she informs. Apart from that, the Sunday programming lineup will see a huge amount of activity on the live action non fiction shows. Ground events and contests circling around the shows Gol Gol Gulam and Full Toss will be the order of the day on Sundays. Towards the end of April, a contest to find the next young cricketing star will take off. The interactive contest built around Full Toss will see its climax in October. Now coming to the 10.30 am to 1 pm time band on the channel, which is when very young kids monitored by their mothers hook on to the television, Hungama TV has lined up a mix of live action and animated content for this time band. Three times Emmy Award winner for the Best Kids’ show Arthur will be brought on. Apart from this, the French animation show Martin Morning will also be aired. As far as the movie band is concerned, the company has brought on board the Aamir Khan starrer Dil Chahta Hai, which will be aired around the end of April. This movie is part of the 30 movie deal that UTV had entered into with the Star Network. The much successful Captain’s Hunt, which saw participation from almost 1,500,000 kids last time round, will be initiated again towards the end of April. Mehta also informs that Hungama TV will be planning a whole lot of promotional activities in the near future to promote their new programming line up, on-ground activities and contests. Over the last 15 years, Mehta has been responsible for the start-up and creation of some of UTV’s major divisions and has produced over 3500 hours television programming including Shanti, Saaya, Style!, Sea Hawks and Shagun. She has also been instrumental in introducing and conceptualising some landmark shows for children including: The Mathemagic Show and Amar Chitra Katha on Doordarshan; Snakes and Ladders, Junglee Toofan Tyre Puncture and Hip Hip Hurray on Zee TV; Shaka Laka Boom Boom and Shararat on Star Plus. |
Kids
Om Nom bites into India as Warner Bros. Discovery picks up the series
MUMBAI: The little green hero is making a big leap east. Zeptolab has struck a major distribution deal with Warner Bros. Discovery, bringing its hit animated series Om Nom Stories to audiences across the Indian subcontinent.
Under the agreement, Warner Bros. Discovery has acquired the series for exclusive Pay TV broadcast and non-exclusive digital streaming in India, Pakistan, Bangladesh, Bhutan, Nepal and Sri Lanka. The move marks a significant expansion for Zeptolab as it pushes one of its most successful original IPs into one of the world’s fastest-growing entertainment markets.
As part of the deal, all 26 seasons of Om Nom Stories will be rolled out across Cartoon Network, Pogo, Discovery Kids and Discovery+, offering both linear and digital access to the franchise’s slapstick humour and expressive, dialogue-free storytelling.
“We’re incredibly excited to partner with Warner Bros. Discovery to bring Om Nom Stories to the Indian subcontinent,” said Zeptolab executive producer Manaf Hassan, noting that the broadcaster’s reach and legacy make it a strong fit for the series’ growing global fanbase.
Warner Bros. Discovery, meanwhile, sees the acquisition as a natural addition to its children’s portfolio. Warner Bros. Discovery head of factual entertainment, lifestyle and kids for South Asia Sai Abishek, said the series aligns with the network’s focus on cheerful, imaginative and universally appealing content for families across the region.
The timing adds an extra layer of significance. The expansion coincides with Om Nom’s 15th anniversary, underlining the franchise’s staying power and its evolution from a mobile game character into a global animation brand. With this latest bite at the Indian subcontinent, Om Nom’s adventures look set to find a whole new generation of fans.
Kids
Colour outside the lines Chhota Bheem sketches a new play with Faber Castell
MUMBAI: If childhood memories had a colour palette, Chhota Bheem would likely be right in the middle of it and now, quite literally, in children’s pencil boxes too. Green Gold Animation has announced a landmark licensing partnership with Faber-Castell India, marking the global stationery major’s first-ever licensed character collaboration. The association brings Chhota Bheem to a specially curated range of student art and creative products, blending everyday learning tools with one of India’s most recognisable homegrown characters.
The move is a notable expansion of Chhota Bheem’s footprint beyond screens, reinforcing the character’s status as a multi-generational IP that has steadily grown from a television favourite into a cultural constant. For Green Gold Animation, the partnership signals a sharpened focus on extending its intellectual property into daily touchpoints, where entertainment meets education and habit.
In its first phase, the collaboration will roll out Chhota Bheem-themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels and creative bundling kits. The range is aimed squarely at school-going children, tapping into Bheem’s strong emotional connect while encouraging imagination, creativity and hands-on expression.
Green Gold Animation founder and CEO Rajiv Chilaka noted that Chhota Bheem’s journey has long moved beyond episodic storytelling. He said the partnership reflects a deliberate attempt to embed the character into moments of learning and creativity, while building a more purpose-led licensing ecosystem around Indian IP through collaboration with a globally established brand.
From Faber-Castell India’s perspective, the tie-up marks a strategic first. Faber-Castell India director marketing Sonali Shah said the collaboration opens a new chapter by pairing the brand’s long-standing reputation for quality and safety with a character that already commands trust and affection among Indian children. The aim, she added, is to make creativity more engaging and relatable without diluting product standards.
The launch will be backed by a 360-degree promotional push, spanning digital campaigns, social media storytelling, creative usage content and on-ground retail activations across select markets. Both companies have confirmed that this is only the starting point, with additional Chhota Bheem-themed products across new categories planned in the months ahead.
Headquartered in Hyderabad, Green Gold Animation continues to scale its ambition of building globally competitive Indian IPs, with Chhota Bheem leading the charge. This latest collaboration suggests that the brand’s next phase of growth may be less about what children watch and more about what they create.
Kids
Sony tightens grip on Peanuts with $457 million stake buy
JAPAN: Sony has doubled down on the power of legacy brands, snapping up a majority stake in the Peanuts intellectual property in a late-year deal valued at about $457 million.
Sony Pictures Entertainment and Sony Music Entertainment Japan have acquired the roughly 41 per cent holding in Peanuts Holdings LLC previously owned by Canadian children’s entertainment company WildBrain. The move lifts Sony’s ownership to 80 per cent, with the Schulz family retaining the remaining 20 per cent.
The deal brings one of pop culture’s most durable franchises, home to Charlie Brown, Snoopy and the rest of the Peanuts gang, firmly under the Sony umbrella. The characters were created by Charles M Schulz, whose daily comic strip ran for half a century before ending in 2000.
Sony had already been a long-time partner in the business. The latest transaction consolidates control and sharpens the group’s hand as it looks to keep the characters front and centre across film, television, music and consumer products.
President and group ceo of Sony Music Entertainment Japan, Shunsuke Muramatsu, said the additional stake would allow Sony to further elevate the Peanuts brand by drawing on the group’s global reach and creative expertise, while preserving the legacy of Schulz and his family.
President and ceo of Sony Pictures, Ravi Ahuja, said the combined ownership gives Sony the ability to protect and shape the future of the characters for new generations, expanding their relevance without diluting their charm.
Peanuts long ago escaped the confines of the comic strip, cementing its place in popular culture through perennial television specials such as A Charlie Brown Christmas and It’s the Great Pumpkin, Charlie Brown. More recently, WildBrain kept the franchise active with animated series including Snoopy in Space and The Snoopy Show.
Now, with Sony firmly in control, the message is unmistakable. In an industry obsessed with the next big thing, nostalgia still sells and Sony is betting big on a doghouse that refuses to age.
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As part of the new plan, UTV creative director Zarina Mehta, who is also its founder director, has taken up as the head of the channel’s programming. Mehta took over her new role with effect from 1 March, 2005.



