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Hindi GECs to be bigger and better in 2017

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MUMBAI: As the new year 2017 begins, broadcasters across Hindi general entertainment channels, are all set to come up with their big bang shows. Be it Star Plus, Colors, Sony Entertainment Television, Zee TV, Life OK, &TV or Sab TV. Each channel has pulled up its sleeves to offer a wide range of entertainment. On the one hand where Star Plus is launching its grand singing reality show ‘Dil Hai Hindustani’ from 7 January, Colors is bringing up an international format to India Rising Star.

After strengthening the weekend time slot and rising higher and higher in the GEC space, courtesy its  reality show Super Dancer, Sony is betting big on its weekday programming with some big budget shows. Zee TV too is not leaving any stone unturned when it comes to content experimentation. Life OK changed its programming strategy altogether. Focusing more on the male audience, the channel is now experimenting with content to attract male TG for Life OK.

&TV and Sab TV too have geared up for the race.

With DD’s third auction bidding in December  for the prime time slot, Doordarshan too girded up its loins to launch television shows. Gajendra Singh’s Saaibaba Telefilms and Ekta Kapoor-promoted Balaji Telefilms are putting together programming ranging from family dramas to youth-oriented shows to music reality shows which may lead to the revival of viewership of the network. Indiantelevision had reported that Balaji bid successfully for four slots, and Saaibaba bagged two slots on Doordarshan’s prime time slot auctions. 

Lets see what the Hindi GECs have for their viewers in 2017:

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Colors

Rising Star: Originally created and produced by Tedy Productions and Keshet Broadcasting, it has since inception in 2013, enthralled  global audiences with the most vivid talent. With more than 250 episodes globally to its credit, the format has been aired across more than 16 countries including Israel, the U, Brazil, Portugal, Argentina, China, Cambodia and Indonesia.

The show is slated to launch in January-end. It will be a weekend programme which will replace Bigg Boss 10. Rising Star’s Indian adaptation will be produced by Optimystix Entertainment.

Another offering from Colors is ‘Dil Se Dil Tak’, produced by Shashi Sumeet Mittal Production which will probably replace Bigg Boss 10 on weekdays at 9pm.

‘Chhote Miyan’ featuring the most talented kids from India is back with Season 4. After a gap of four years, the show is bringing a new format and much more laughter and entertainment.

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Star Plus

Starting 7 January, Star Plus will launch its first show of 2017. Produced by Frame Production, ‘Dil Hai Hindustani’ will celebrate the popularity of Bollywood music through talent from across the globe, from different cultures and nationalities, bound by their love for Bollywood. The talent will be judged by an expert panel who put India on the world map of music. The panel would consist of director Karan Johar who travelled the globe to handpick singers while Bollywood’s favourite rapper Badshah will be seen making a debut as a judge on television. Music sensation – Shekhar Ravjiani and Shalmali Kholgade will be seen monitoring the contestants and judging the show.

Another show, ‘Meri Durga’ directed by Ravindra Gautam and produced by Paperback Films is slated to launch by January-end. Set in the backdrop of Haryana, this show is a drama serial which will dramatise the relationship of a man and his daughter. Star Plus will also be offering ‘Nastik’ slated to launch by February.

Zee TV

Produced by Sidharth Malhotra’s Alchemy Films, ‘Wo Apna Sa’ is slated to launch on 23 January in the 10pm time-band from Monday to Friday. The show will have Disha Parmar. And it will be  Ridhi Dogra Vashisth is come back to television after a long hiatus. Zee TV is back with one of its most popular shows ‘Saregamapa Little Champs’..  

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Sony Entertainment Television

Sony will soon launch one of its most-awaited shows ‘Peshwa Bajirao.’ Produced by Sphere Origins and creatively produced by Nilanjana Purkayasstha’s company Invictus T Mediaworks, the show is based on Bajirao Mastani. It is  slated to launch in January and will replace ‘Ek Rishta Sanjhedari ka’.

Written by Saba Mumtaz and produced by Rahul Tewary, ‘Yeh Moh Moh ke Dhaage’ is a series about a family which is set in Gujarat. The story of the new show revolves around three lovers.

Life OK

Produced by Saurabh Tewari in association with Life OK, Ghulaam promises to focus on life in Berahampur, especially the atrocities meted out against women and focus on the men who rule the land. The men here will go to any length to terrify all to rule this town where  the law of the land has no jurisdiction. The show will be aired from 16 January from Monday to Friday at 9pm.  Another show, ‘Har Dard Ka Mard,’ is the new offering from Life OK this month. It has been produced by DJ’s  Creative and is directed by Parmeet Sethi.

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GECs

Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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GECs

Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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