GECs
Hindi GEC shows highlight Covid2019 precautionary measures
MUMBAI: Turn on your TV sets and you will see that most shows have resumed shooting. But what’s different now? Unlike before, leading characters in shows are seen wearing masks, face shields, gloves and using sanitisers. As a responsible community, GEC shows are also passing on information to viewers about Covid2019 precautions.
While speaking to Indiantelevision.com, TV producers shared because the shows are watched by millions of people, channels had requested them to include safety measures being promoted within shows.
Shoonya Square Productions founder Ved Raj, who is the maker of the show Guddan Tumse Na Ho Payega, highlights that the production house will continue to have episodes where safety protocols will be showcased. However, it will not be so frequent and informative but will reflect in the story. He also points out that the studio will not be shooting from the pandemic point of view, but will try to incorporate the current situation in their stories.
He said, “From the Covid2019 lens we are showing characters wearing masks and gloves when they are going outside their homes. They are sanitising their hands after entering the house. But the plotline of the story remains the same.”
However, upcoming episode scripts that were written before the pandemic had to be re-written considering the Covid2019 situation. In this show’s case, the protagonist will not give birth at the hospital but will do so at home. The production house can’t shoot in a different studio with more junior artists.
Raj also shares, “Earlier our shows included a lot of party scenes and festivals but now I am avoiding that. It is challenging but still, it is better than nothing.”
#Akshan ki zindagi me aaya yeh kaisa toofan! Kya Akshat se khudko sambhalna hoga asaan? Dekhiye #GuddanTumseNaHoPaayega aaj raat 8 baje, sirf #ZeeTV par. @officialkanika @nishantsingh_ pic.twitter.com/xVkVtXyHqG
— ZeeTV (@ZeeTV) July 15, 2020
A video clip from Star Plus’ popular show Yeh Rishta Kya Kehlata Hai is already going viral on social media where the main characters, Shivangi Joshi and Alka Kaushal, are interacting while wearing masks. In the same Mohsin Khan was seen asking Shivangi Joshi to use the sanitiser before helping her wear gloves and face shield.
Is this what Star Plus are doing nowadays pic.twitter.com/l67FcWR5wm
— olishaan (@olishaan) July 13, 2020
#Kaira is giving us #RelationshipGoals with this new style of romance in lockdown!
Watch #YehRishtaKyaKehlataHai, Mon-Sat at 9.30pm on StarPlus and Disney+ Hotstar: https://t.co/GtWfZuGNqd@shivangijoshi10 @momo_mohsin pic.twitter.com/DtlNMWhAmK— StarPlus (@StarPlus) July 14, 2020
Full House Media Production director Sonali Jaffer, who is the producer of the show Tujhse Hai Raabta, thinks that it is the responsibility of the channel and the production houses to showcase the importance of taking precautions. “We are doing this positive messaging through our shows because it is the reality. Until and unless the government tells us to stop wearing masks, we will continue to show safety protocols in our episodes,” she says.
Sonali adds that even when the pandemic is over, the studio will incorporate positive things that had happened during this timeframe in their shows such as the people who bravely fought with the disease, donated their plasma to help other Covid2019 patients etc.
As far as challenges are concerned while shooting the episode, Sonali points out that no producer or a writer likes to do a cheat shot. But now, no extra scenes are filmed, important conversations are happening from the point of view of one character only. Double shots of different locations are avoided.
Shakti Astitva Ke Ehsaas Ki writer Sharad Tripathi says that to a certain extent the makers of the show will introduce pandemic scenes and protocol measures in their show. He also adds that they will be using different footages and cuts of actors wearing masks and gloves wherever possible to create awareness.
“There is a mass following of the show, so I think it is important for us to tell people about what should be done. In the coming days also, what the government will say, we will try to portray it through our scenes and dialogues,” he further added.
Ekta Kapoor’s show Yeh Hai Chahatein shows the characters discussing how house-helps should go on leaves. Then the entire family was seen contributing to the household chores. In one of the latest episodes, the main lead played by Aishwarya Sakhuja was seen talking about online classes, and how it would help students to continue their studies with the help of technology.
SAB TV’s show Tera Kya Hoga Alia started the episode with showing Alia, played by Anusha Arora, and Rabiya, played by Namrata Pathak, on an early morning jog. The two were seen talking about the importance of maintaining social distancing and wearing a mask when outdoors.
In Sony Entertainment Television’s show Mere Dad Ki Dulhan in its new promo showcased the main leads Shweta Tiwari and Varun Badola wearing masks while they were outdoors.
Amber Sharma has finally realized his feelings for Guneet Sikka, but is it too late now? Is there a new twist in #AmNeet's love story? Find out in the new episodes of #MereDadKiDulhan starting from 20th July Mon-Fri at 10 PM. #RestartSafely @ATatrari #ShwetaTiwari #VarunBadola pic.twitter.com/gMVm19Qy0F
— sonytv (@SonyTV) July 15, 2020
Since all producers and writers are facing similar challenges, audiences will get to see reality reflected in all the shows.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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