GECs
‘Hatim’ to return on Life OK
MUMBAI: Stories of good overpowering evil have fascinated mankind down the ages. One such is the legend of Hatim aka Hatim Tai, the Arab prince famed for his strength and generosity who lived during the Middle Ages and whose heroic pursuits find mention even in the Arabian Nights.
Hatim, who first appeared on television in 2003 in a one-hour series by the same name on Star Plus, is now all set for a comeback which promises to take viewers into the realm of the extraordinary.
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The show is a never seen before gripping tale of courage and adventure, says Ajit Thakur
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Starting 28 December, ‘The Adventures of Hatim’ will air every weekend at 8:00 pm on Star Plus’ sister channel Life OK.
The magnum opus, produced by Nikhil Sinha’s Triangle Film Company, hopes to transport the audience into the surreal world of Hatim, bringing them as close as possible to fantasy.
Asked whether Hatim’s second outing on TV would be any different from the first that ran for a year (2003-04) on Star Plus, Sinha says: “While fantasy is an accepted genre, the kind of fantasy we’ve seen in other narrated shows is very typical and simple. ‘The Adventures of Hatim’ is on the lines of western fantasy which has become very character-oriented, very human.”
“The storyline will be different in order to bring alive the fantasy genre. People will watch it for the story, the human equations in it. I believe if you have the right story in this genre, people will surely like it.”
Sinha informs that the series presents a larger-than-life overview of Hatim’s adventures; using high-end computer graphics, well-researched costumes, and the services of special fight masters flown in from Thailand among others.
More than 16 to 18 hours of time have gone into pre and post-production and the promos too boast some fantastic graphics. Activities such as forming story lines and creating the extensive sets started nearly six months ago.
Shooting started mid-September and nearly 10 episodes have already been canned using sets at Ramdev Film City, Naigaon.
While Rahil Azam played Hatim in Star Plus’ series, Life OK’s ‘The Adventures of Hatim’ has debutant Rajbir Singh essaying the protagonist with popular TV actors Nausheen Ali Sardar, Dolly Sohi, Khalid Siddiqui and Pracheen Chauhan forming the rest of the cast.
With a mythological like Mahadev leading viewership on Life OK, will viewers accept this kind of fantasy? Sinha reasons: “In terms of story, mythology was a little difficult. Getting mythology accepted was very difficult because it was always treated as the subject of elder people – for the oldies. So to get the younger generation, kids and different age groups to watch mythology was much difficult. But in this, our concept is as strong and I am sure people in the age group 5-50 years are going to love it.”
Life OK general manager Ajit Thakur goes a step further to say: “When we launched Mahadev two years back, we knew we had a winner. With Mahadev, we gave the nation a hero, an icon they worshipped, loved and admired on weekdays at 8:00 pm. And now with our latest launch, we will take this legacy one step ahead and give our viewers their weekend at 8:00 pm hero.”
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The storyline will be different in order to bring alive the fantasy genre, says Nikhil Sinha
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Talking about the sponsors, right now none of the sponsors are on-board. Reasons Thakur: “In the first month, we don’t get a sponsor on-board. We always wait for the show to go on-air and after that we decide on the sponsors, but our ad inventory for Hatim has been sold out.”
On the marketing front, on the day of launch, the channel plans to do a ‘page takeover’ on all the leading websites like Yahoo, MSN and many more. To top it all, a 60-sec theatrical thriller will be running in all the theatres during Dhoom 3 release.
More on the digital front, the series is promoted through Life OK’s official page only. Plus, a lot of outdoor activities like, larger than life cut-outs of Hatim will be done in 30 towns.
With ‘The Adventures of Hatim’ facing some serious competition from Bh Se Bhade on Zee TV, Arjun on Star Plus, Sab Khelo Sab Jeeto on Sab and Adaalat on Sony, it remains to be seen if Hatim will conquer the TV ratings as well…
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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