News Broadcasting
GUEST COLUMN: Is The Current News Dumbing Us Down?
“Sonu Nigam Quits Twitter!!”flashed on my TV screen today morning. We obviously thought this was worthy of coverage at a national level, because the ‘breaking news’ kept playing in loop for a considerable period of time.
When CNN covered the Gulf war in the early 90s, it was to be the coming of age of News television. As explosion after explosion played out on the screen to the background score of intermittent gun-fire, News was suddenly more interesting than daily soaps and movies. This was information, played out in real time, offered without filter or opinion. The promise of a new age of journalism was immense, and Indian news channels mushrooming over the next decade carried this promise with them.
Cut to today, when the same channels are falling over each other purely with an objective to grab eyeballs. Celeb gossip has replaced substance, leaving crucial news stories and events to fade away, thus resulting in what is called the‘dumbing down’ of us, the audience. Issues that have no worth culturally or socially are being brought to the forefront and as breaking news.Today, when a celeb singer was quitting a social media platform as breaking news, a major bus accident in Uttarkashi was relegated to the background. In layman terms, breaking news refers to events that are unexpected and impromptu.
Clearly, news topics such as politics or calamities are a lot harder to report on in an interesting way. While allnews channels pursue stories of lesser significance, some may even choose to embrace it as their lead story. After all, in order to hold more viewership than that of the competitions’, it obviously must be something that entertains and excites.As a result, we are forced to air content that is appealing to masses because we gauge both news and non-news by the same yardstick.
Television is primarily consumed for entertainment and anything that’s entertainment will get the numbers, anything that’s not will simply miss out on the ratings. As a result, globally in the current scenario, most of the news stories cater only to human interest.
Ideally, there should be six factors thatmake a story newsworthy-

How is the content of a news channel judged?
Arbitrating the content of a news channel is a subjective call. It is not a mechanical process, there has to be human intervention to gauge the quality of what is being aired, which would be the 5 factors covered above along with On-Air presentation.
The other even more critical factor – Distribution.

News ratings are direct impact of distribution and affinity from a panel, relevant to news itself, while taking distribution factors into consideration.What news is witnessing today is more the consequence of the Medium’s Measurement Methodology, than that of Distribution’s Multi-LCN phenomena.
The import lies in being able to measure news qualitatively on-air, and cannot be limited to extrapolation of minute by minute viewing data.Furthermore, there are content affinity (On-Air presentation) factors that impact news delivery today- starting from News Pick, Graphic Display, Screen Packaging, Treatment to LIVE, Anchor Presentation, Expert Panel Members and so on.
Coming to distribution, there are critical factors like Pack Placement by MSOs leading to Channel Non-availability in the Universe, Multi LCNs, Landing Channels, EPG Ranking, Channel Neighbourhood, etc. It is therefore important to factor the Universe delivery and presentation dynamics, in the viewership measurement methodology, as the Sample itself derives itself from the Universe. In the Universe lie 6000+ Towns, 6 Lac+ Villages, 1200+ licensed /otherwise channels, 60,000+ LMOs and some 5000 large and independent Distribution Providers.

It is time the industry understands the grave impact the delivery chain has on Viewership Measurement. In my view, On-Air factors (qualitative) married with Off-Air factors (distribution) would create abalanced News Viewership Index, thus making way for news that is relevant, fair and informative.
Pankaj Krishna is the founder & CEO of Chrome Data Analytics & Media Pvt. Ltd. Views expressed are personal, and indiantelevision.com need not necessarily subscribe to them. |
News Broadcasting
Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive
Reliance and BlackRock chiefs map the future of investing as global capital eyes India
MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.
The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.
The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.
Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.
India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.
The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.
He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.
Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.
At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.
News Broadcasting
NCP’s Sunetra Pawar to be Maharashtra’s next deputy chief minister
MUMBAI: Sunetra Pawar, wife of the late Ajit Pawar, will take oath as Maharashtra’s deputy chief minister on Saturday, media reports say, two days after his death in a plane crash.
According to reports, the Nationalist Congress Party (NCP) has summoned a legislature party meeting at 2pm on Saturday, where Sunetra Pawar, a Rajya Sabha member, is expected to be elected as leader. She is then likely to be sworn in as deputy chief minister at around 5pm at Raj Bhavan, as preparations are underway at the governor’s residence.
Ajit Pawar, Maharashtra’s deputy chief minister and a veteran NCP leader, died when a chartered Learjet 45 carrying him and four others crashed near Baramati on 28 January. The aviation regulator confirmed that all on board were killed when the aircraft burst into flames during a second landing attempt.
The sudden loss of one of Maharashtra’s most experienced politicians has prompted swift consultation among NCP leaders. Party figures, including working president Praful Patel, have been involved in talks on succession and organisational continuity. Reports suggest that several senior leaders support Sunetra Pawar’s elevation, viewing it as a unifying choice at a fraught moment.
According to party allies, Sunetra Pawar may also be considered for additional responsibilities within the state government. Some sources indicate that she would oversee portfolios such as excise and sports, while the finance brief could move to chief minister Devendra Fadnavis. Observers see this as a pragmatic division of duties intended to balance governance and political stability.
The transition unfolds against the backdrop of wider speculation over the future of the NCP, including talks about reconciling rival factions that split in recent years. Close aides of Ajit Pawar had been exploring avenues to bring the party’s different strands back together before his death, and that conversation may now gain fresh impetus.
Ajit Pawar’s demise has left a notable vacuum in Maharashtra politics. As a long-serving deputy chief minister, he had overseen key portfolios, including finance and planning, and played a central role in the state’s coalition government. His unexpected death has triggered intense reflection among allies and critics alike on both his legacy and the path ahead.
As Maharashtra prepares for Sunetra Pawar’s swearing-in, the NCP faces its most urgent test in years: turning tragedy into cohesion and navigating a new chapter in state leadership.
News Broadcasting
Binoy Prabhakar takes charge as chief content officer at Firstpost
NEW DELHI: According to media reports, Firstpost has appointed senior journalist Binoy Prabhakar as its new chief content officer, bringing seasoned editorial expertise on board as the digital news platform embarks on its next phase of growth.
Prabhakar joins from Hindustan Times, where he spent nearly three years as chief content officer, shaping editorial strategy and guiding content for a rapidly evolving digital audience.
Earlier, he served as editor at Moneycontrol and CNBCTV18.com, and spent over a decade at The Economic Times in senior editorial roles. His career also includes leadership positions at Network18, The Indian Express and The Times of India.
A fellow of the Tow Knight Center for Entrepreneurial Journalism in New York, Prabhakar combines newsroom experience with a keen understanding of digital storytelling.
At Firstpost, he is expected to strengthen editorial depth, sharpen the platform’s voice, and drive content innovation as readers increasingly look for clarity in a crowded news landscape.
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Pankaj Krishna is the founder & CEO of Chrome Data Analytics & Media Pvt. Ltd. Views expressed are personal, and
