MUMBAI: When it comes to Africa, Goquest Media clearly has the Midas touch and now it’s shining brighter with JioStar. The global independent distributor has bagged the exclusive rights to distribute JioStar’s linear programming across the African continent, cementing its reputation as the go-to bridge between Indian content powerhouses and African audiences.
The move isn’t Goquest’s first rodeo. The company previously partnered with Disney Star as its sole distributor in Africa, a collaboration that raised the bar for taking premium Indian entertainment global. With JioStar following suit, the mandate marks another milestone in Goquest’s growing dominance of the African broadcast market.
“Africa has long been a core market for us,” said Goquest Media managing director Vivek Lath. “For leading global players to bypass building internal sales teams and instead rely fully on Goquest is the strongest endorsement of our capability. We are excited to expand JioStar’s footprint across Africa and continue building bridges between world-class content and audiences who deeply resonate with it.”
For JioStar, Africa is not just a market, but a priority growth frontier. With two bespoke channels already in place, one in English and the other in isiZulu, the broadcaster has steadily carved out a cultural connection with audiences. A company spokesperson noted, “Our channel brands, shows and characters are household names. By appointing Goquest as our exclusive distributor, we ensure our content portfolio is scaled with precision and market expertise.”
From isiZulu soaps to English-language dramas, the partnership underscores a larger truth in Africa, Indian entertainment isn’t just imported, it’s embraced. And with Goquest at the helm, JioStar looks set to script its next big chapter on the continent.
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