eNews
Google & Kantar study reveals key to news subscriptions
Mumbai: Google, in partnership with Kantar, has released a new research report titled, “The Indian News Consumer: Willingness to Pay and Key Drivers” at the third edition of the Google News Summit.
At a time when newsrooms are experimenting with different combinations of formats, revenue streams and content types, the study shines a light on the levers that drive online news subscriptions and how these vary across languages. The study incorporates qualitative and quantitative data from over 2000 respondents and nine languages. The insights aim to equip publishers with the knowledge to navigate the digital landscape, capitalise on reader revenue opportunities, and foster sustainable growth, particularly in local language markets.
Shedding more light on the findings of the research, Kantar director – B2B & technology, Biswapriya Bhattacharjee said, “Indian digital news consumers increasingly crave immersive, more relevant news consumption experiences, creating a prime opportunity for premium offerings. However, the price-sensitive nature of the market necessitates a diversified revenue strategy. What also comes out strongly is that in order to expand the user base, a meaningfully different and well-communicated value proposition is essential.”
Google India head of India news partnerships, Durga Raghunath said, “The Indian digital news market is experiencing dynamic growth, driven by increasing internet penetration and an expanding ecosystem of local language publishers. Understanding the nuances of reader revenue models is crucial for the sustainability and growth of digital news. As part of our ongoing efforts to support the news ecosystem, this research provides valuable insights into reader preferences and behaviors, empowering publishers to make informed decisions about their monetisation strategies and build stronger connections with their audiences.”
Understanding barriers and opportunities for reader revenue in India:
Users, while recognising the value of quality journalism, are overwhelmingly driven by convenience and deterred by cost and a lack of clarity regarding the value proposition of paid subscriptions.
● 67 per cent of current subscribers in the study cited “reliable content” as a primary factor in their decision to subscribe.
● Among those who haven’t subscribed, the top three barriers cited are “overwhelmed by too many plans/prices” (39 per cent), “limited budget” (35 per cent), and “lack of flexible payment/cancellation options” (33 per cent). This contrast underscores the need for publishers to clearly articulate the value proposition behind each while addressing pricing and flexibility concerns.
● Once again, user preferences vary interestingly by language. The study consistently reveals that “news in the preferred language” is a highly valued content element across various language groups, including Hindi (67 per cent), Bengali (75 per cent), Tamil (63 per cent), and Gujarati (79 per cent).
While subscription and other revenue models have varying appeal, the overall willingness to pay for digital news content, whether through subscriptions or other models, is comparable between local language and English language news consumers in India.
● Both Kannada and Tamil speakers are relatively more receptive to subscriptions. They are also open to sharing first-party data and micro-transactions in the form of either pay-per-content or mini-access pass.
● In contrast, first-party data is likely to be the way to unlock value with Bengali and Malayalam speakers. This diversity provides publishers with a wider range of revenue models to explore.
Opportunities for news publishers
● Marketing a clear value proposition: Publishers need to bridge the gap between subscription offerings and audience understanding of the key value proposition. Highlight the unique value of content, emphasizing features like in-depth reporting and specialised coverage not available for free.
● Simplify and streamline subscription: Prioritise transparent pricing, simplification, and flexibility. Offering clear pricing, easy cancellation, and sufficient free trials can build trust, demonstrate value and drive conversions.
● Diversify revenue streams: One size doesn’t fit all. Experiment with micro-transactions, first-party data sharing, and ad-supported models alongside subscriptions.
● While users value ad-free experiences, affordability is an important consideration. Consider a hybrid model offering a small subscription fee with limited ads. Invest in robust newsletters to cultivate a loyal audience and provide additional value.
● Offer flexibility and control: Empower users with flexible payment options like shorter billing cycles and customisable plans. While free trials attract new subscribers, focus on long-term value through bundled plans to ensure retention. Features like saving articles and content filtering provide greater control over their news experience.
● Elevate the Indic language experience: The research also reveals that Indic language publications often encounter difficulties navigating subscription processes and accessing content. Dedicate resources to build a seamless experience for Indic language users, including intuitive interface design and easy language-switching functionality.
While barriers to paid subscriptions exist, so do substantial opportunities. By prioritising a clear value proposition, a user-centric approach to design and functionality, payment flexibility, and tailored strategies based on language demographics, news publishers can enhance user confidence, increase willingness to subscribe, and drive growth in the evolving digital landscape.
eNews
Why Sam Altman was fired: Microsoft CTO email reveals board failure
WASHINGTON: At OpenAI, the fight was not about artificial intelligence going rogue—it was about who got the GPUs.
An internal email from Microsoft chief technology officer Kevin Scott, sent on November 19, 2023, offers the clearest account yet of the events that culminated in the sudden firing of Sam Altman as OpenAI’s chief executive. Far from a single ideological rupture, Scott describes a combustible mix of resource wars, bruised egos and a board ill-equipped to manage the world’s hottest AI company.
According to the email, addressed to Microsoft chief executive Satya Nadella, president Brad Smith and other senior leaders, OpenAI co-founder Ilya Sutskever had been “increasingly at odds” with Altman on two fronts.
Read the full email below to find out:
[This document is from Musk v. Altman (2026).]
From: Kevin Scott
Sent: Sunday, November 19, 2023 7:31 AM
To: Frank X. Shaw, Satya Nadella, Brad Smith, Amy Hood, Caitlin McCabe
Frank,
I can help you with the timeline and with our best understanding of what was going on. I think the reality was that a member of the board, llya Sutskever, had been increasingly at odds with his boss, Sam, over a variety of issues.
One of those issues is that there is a perfectly natural tension inside of the company between Research and Applied over resource allocations. The success of Applied has meant that headcount and GPUs got allocated to things like the API and ChatGPT. Research, which is responsible for training new models, could always use more GPUs because what they’re doing is literally insatiable, and it’s easy for them to look at the success of Applied and believe that in a zero sum game they are responsible for them waiting for GPUs to become available to do their work. I could tell you stories like this from every place l’ve ever worked, and it boils down to, even if you have two important, super successful things you’re trying to work on simultaneously, folks rarely think about the global optima. They believe that their thing is more important, and that to the extent that things are zero sum, that the other thing is a cause of their woes. It’s why Sam has pushed us so hard on capacity: he’s the one thing about the global optima and trying to make things non-zero sum. The researchers at OAl do not appreciate that they would not have anywhere remotely as many GPUs as they do have if there were no Applied at all, and that Applied has a momentum all its own that must be fed. So the only reasonable thing to do is what Sam has been doing: figure out how to get more compute.
The second of the issues, and one that’s deeply personal to llya, is that Jakub moreso than Ilya has been making the research breakthroughs that are driving things forward, to the point that Sam promoted Jakub, and put him charge of the major model research directions. After he did that, Jakub’s work accelerated, and he’s made some truly stunning progress that has accelerated in the past few weeks. I think that Ilya has had a very, very hard time with this, with this person that used to work for him suddenly becoming the leader, and perhaps more importantly, for solving the problem that Ilya has been trying to solve the past few years with little or no progress. Sam made the right choice as CEO here by promoting Jakub.
Now, in a normal company, if you don’t like these two things, you’d appeal to your boss, and if he/she tells you that they’ve made their decision and that it’s final, your recourse is accept the decision or quit. Here, and this is the piece that everyone should have been thinking harder about, the employee was also a founder and board member, and the board constitution was such that they were highly susceptible to a pitch by Ilya that portrays the decisions that Sam was making as bad. I think the things that made them susceptible, is that two of the board members were effective altruism folks who all things equal would like to have an infinite bag of money to build AGI-like things, just to study and ponder, but not to do anything with. None of them were experienced enough with running things, or understood the dynamic at OAI well enough to understand that firing Sam not only would not solve any of the concerns they had, but would make them worse. And none of them had experience, and didn’t seek experience out, in how to handle something like a CEO transition, certainly not for the hottest company in the world.
The actual timeline of events through Friday afternoon as I understand them:
Thursday late night, the board let’s Mira know what they’re going to do. By board, it’s Ilya, Tash, Helen, and Adam.
Mira calls me and Satya about 10-15 minutes before the board talks to Sam. This is the first either of us had heard of any of this. Mira sounded like she had been run over by a truck as she tells me.
OAl Board notifies Sam at noon on Friday that he’s out, and that Greg is off the board, and immediately does a blog post.
OAl all hands at 2P to rattled staff.
Greg resigns. He was blindsided and hadn’t been in the board deliberations, and hadn’t agreed to stay.
Jakub and a whole horde of researchers reach out to Sam and Greg trying to understand what happened, expressing loyalty to them, and saying they will resign.
Friday night Jakub and a handful of others resign.
eNews
Loop AI raises $14m series A to boost restaurant delivery operations
CALIFORNIA: Loop AI has just served itself a sizeable helping of fresh capital. The enterprise AI company focused on the restaurant and retail back office has raised $14 million in a Series A round, led by fintech investor Nyca Partners, signalling growing confidence in the future of food delivery as a profit engine rather than a margin killer.
Alongside the funding, Osama Bedier, former executive at Google and GoDaddy and now an investment partner at Nyca, will take a seat on Loop AI’s board. His arrival adds heavyweight experience as the company enters its next phase of growth.
Loop AI operates where artificial intelligence meets operational grit. Its platform helps restaurants manage the often messy realities of delivery, from margins and workflows to customer behaviour, using what it calls agentic workflows to automate and optimise back-of-house decisions.
Bedier believes the timing could not be better. With restaurants under pressure to deliver better customer experiences while running leaner operations, AI is fast becoming a necessity rather than a nice-to-have. He praised founders Anand Tumuluru and Sundar for building technology he sees as essential to the future of dining.
The backdrop is a delivery market that is ballooning fast. In 2025, the US delivery sector is estimated at $140 billion, accounting for about 10 per cent of the market. By 2035, that figure is expected to swell to $1 trillion, with delivery claiming nearly a third of all restaurant sales. What was once an add-on is quickly becoming the main course.
For Loop AI, delivery is not just another channel, it is the new drive-through. As eating habits tilt ever further towards takeout and doorstep dining, the company’s mission is to help restaurants grow without watching profits evaporate along the way.
Customers appear to be buying into the pitch. California-based casual dining brand Lazy Dog credits Loop AI with helping power rapid growth in its delivery business, while fast-casual chain Starbird says the platform has turned third-party delivery from a necessary evil into a viable growth lever.
Since 2024, Loop AI has grown sixfold and now supports thousands of restaurants. The new funding will be used to expand its product offering and hire across its offices in New York, San Francisco, Tampa and Bangalore.
In an industry where delivery has long been blamed for thin margins and operational headaches, Loop AI is betting that smarter systems can finally make the maths work. For restaurant operators juggling kitchens, couriers and customers, that could be a recipe worth following.
eNews
Food for thought Feeding India serves 23 crore meals and counting
MUMBAI: Hunger may be stubborn, but Feeding India is proving it is not unbeatable. The not-for-profit has served more than 23 crore meals over the past seven years, turning nourishment into a nationwide movement that now spans over 150 cities, according to its Annual Report for FY 2024–25.
Titled A Year of Nourishing Dreams, the report captures a year in which the organisation sharpened its focus from simply filling plates to shaping futures. At the heart of its work is the fight against child malnutrition, with Feeding India now supporting over 1.4 lakh children every day through its partner network.
Its daily feeding programme has grown into a vast ecosystem, covering 1,097 partner schools and 726 Anganwadi centres. These include 275 formal schools, 720 informal learning centres, 58 schools for children with disabilities, and 32 orphan homes. Menus are tailored to local tastes, from rajma chawal in the North to idli sambhar in the South, ensuring meals are nutritious, culturally familiar and widely accepted. Food is provided through a mix of on-site kitchens and centralised cooking facilities.
Recognising that malnutrition often begins long before children enter classrooms, Feeding India has stepped deeper into early childhood care. Across districts such as Gurugram, Kushinagar and Varanasi, the organisation has worked with 726 Anganwadi centres, impacting around 27,000 children aged 0–6 years. More than 30 Anganwadis have been upgraded using Building as Learning Aid concepts, creating brighter, safer and more child-friendly spaces. In Varanasi, a pilot programme now provides full breakfast and lunch meals, a significant shift from the usual supplementary snacks.
The year also tested the organisation’s ability to respond in crisis. During 2024–25, Feeding India distributed nearly 2,000 ration kits following floods in Assam and landslides in Kerala, and served over 1.9 lakh hot meals after the Uttarakhand cloudburst. Relief operations extended to Bihar, Andhra Pradesh and Tamil Nadu in the wake of Cyclone Fengal.
Community participation remains central to the model. Events such as the Zomato Feeding India Concert, featuring Dua Lipa, brought together 28,000 people in 2024, while initiatives like Poshan Potli nutrition kits supported tuberculosis patients during recovery in Varanasi.
Funding patterns underline the power of platforms. Zomato users contributed nearly 80 per cent of total funds, amounting to Rs 74 crore, while Blinkit customers added 15 per cent, or Rs 14 crore. The remaining around 5 per cent came from institutional donors, employees and direct website contributions. Donors can track their impact directly via the Zomato or Blinkit apps, seeing how many meals they have funded and where those meals were served.
The report also highlights tangible outcomes. At the Malvi Educational and Charitable Trust in Gujarat, students recorded an average BMI improvement of 9.50 per cent after daily nutritious meals were introduced.
“Every meal represents hope, dignity and opportunity for a child who might otherwise go hungry,” a Feeding India spokesperson said, adding that the focus remains on nourishing potential through nutrition, infrastructure and care.
As the numbers grow, the message is simple but powerful, feeding a child today is an investment in tomorrow, and Feeding India is determined to keep that promise alive, one meal at a time.
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