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From Russia with love

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MUMBAI: As the second largest television market in the world which is only expanding with each passing year, India has witnessed a steady inflow of international channels in recent times.

As purveyor of all things TV, indiantelevision.com, today kicks-off a brand new series which profiles all such channels aiming to bring a more global, all-round perspective to Indian drawing rooms.

We debut with the Russian news channel Russia Today (RT), which arrived on Indian shores in 2009, courtesy a deal with GlobeCast.

The first channel to report live from the North Pole, RT’s maiden broadcast was on 10 December 2005. Two years later, its Arabic counterpart Rusiya Al-Yaum was launched. Following suit were: RT en Espanol (Spanish) in 2009, RT America in 2010 and RT Documentary in 2011.

Having made its mark internationally, RT proceeded to test Indian waters in 2009 as part of its endeavour to expand its Asian footprint.

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Back then, it was available for viewing in around seven million homes. Today, it boasts a reach of 60 million subscribers with a viewership of about 300 million.

Three satellites carry RT for viewers in India: Measat 3a, Insat 4B and AsiaSat 3S. Denizens of Mumbai, Delhi, Kolkata, Bangalore and Hyderabad can watch RT on their cable network and major satellite platforms across the rest of the country.
    
On the day it was launched, RT was available for viewing only on WWIL, Dish Hits, InCable, 7 Star (cable operators), Big TV and Sun Direct DTH platforms.

Today, it is also available on InCable Net, Hathway (cable operators), Dish TV, DD Direct Plus and Airtel DTH.

However, it is highly unlikely that RT is making any money out of its distribution in the country. In fact it is highly probably that it is digging deep into its pockets to pay carriage fees to the cable and DTH operators. “In the case of DD Direct Plus it could be paying anywhere between Rs 1.5 to Rs 2.5 crore as carriage fees per year while on private DTH operators it could go up to Rs 5 crore per annum,” says a senior media consultant.

With a tagline that reads ‘Question More’, who does RT cater to in India? While the country is home to a sizeable Russian population – either expats or regular tourists, RT claims it does not necessarily cater to the Russian diaspora but to ‘anybody who can speak English’.

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What do viewers get to watch on RT? Says RT MD Alexey Nikolov: “RT covers major international stories and significant regional developments in politics, society and finance for viewers of all backgrounds and nationalities.”

Regular RT viewers observe that the channel discusses all major political issues and current affairs, albeit with a Russian perspective. While the news caters to a global audience, there’s some amount of India-specific content too. Of late, the coverage has included the Delhi gang rape, India being awarded permanent observer status in the Arctic Council, defence contracts with Russia, Indo-China military cooperation and potential expansion of major foreign multi-brand retailers in India.

More specifically, some of the popular shows on RT include ‘Cross Talk’, ‘The Kieser Report’, ‘Breaking the Set’, ‘The Big Picture’ and ‘Larry King Live’ hosted by Larry King who switched from CNN to RT with this show. “What makes RT stand out among other news channels is that we cover stories that most other media outlets either ignore or dismiss, or on which, they provide a one-sided take,” exults Nikolov.

As things stand, RT does not have any bureau in India to cover news from here. While it works with a number of stringers across the country, when asked, it was unwilling to share the exact number with indiantelevision.com.

However, in April this year, RT did launch their own video news agency named Ruptly, which works with various stringers and videographers across the globe. Earlier on, the channel also had a dedicated correspondent named Priya Sridhar, who would report about happenings in India. She has now moved on.

A huge list of hotels show RT on their screens, including the Taj Mahal, The Leela, Hyatt, Marriot, The Lalit and others. Hotels are keen to carry international channels because of the diverse visitors they attract from foreign countries. Although it is available in HD (high definition), as of now, it is limited to the SD format.

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On Airtel DTH (Direct to Home), RT is available a la carte for Rs 5 while on Big TV, the rate is Rs 20. Sun DTH and Dish TV air the channel only in packs, along with other English news channels, while DD Direct Plus is the only channel which offers it free.

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Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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