MUMBAI: It’s been five years since Shemaroo TV first switched on and it’s safe to say, they’ve kept the remote firmly in their audience’s hands. The Free-To-Air (FTA) channel has hit a milestone moment, celebrating half a decade of serving up a heady mix of myth, mayhem and middle-India masala to viewers across Bharat.
In a television landscape where loyalty is rare and tastes are ever-shifting, Shemaroo TV has carved out a space of its own drawing in an annual audience of 296 million with a content cocktail that includes devotional sagas, crime capers and classic family drama. Whether you’re in for a morning dose of spiritual calm or a prime-time showdown, the channel has something for every generation under the roof.
What sets Shemaroo apart is its smart straddle between rooted values and modern sensibilities. Its programming taps into nostalgia while staying fresh enough for a younger, evolving viewership. And its impact goes beyond metros, it has become a staple in rural and semi-urban homes, where FTA still rules the roost.
Commenting on the milestone Shemaroo Entertainment Ltd, CEO Hiren Gada says, “Shemaroo TV’s journey over the last five years has been nothing short of inspiring. We set out with the belief that audiences in India’s heartland seek content that resonates deeply with their culture, values, and aspirations. The remarkable growth in viewership and engagement validates that vision. We remain committed to curating content that entertains and brings families together.”
Shemaroo Entertainment Ltd COO for Broadcast Business Sandeep Gupta adds, “Shemaroo TV has built a unique identity by staying true to its roots while constantly innovating. This success is not just about numbers; it’s about the millions of connections we’ve built across Bharat. Our thoughtfully curated content line up ensures every Indian home finds a story that becomes a part of their live from early morning spiritual seekers to prime-time drama enthusiasts. We are excited for the journey ahead and ready to scale even greater heights with the love and trust of our audience.”
As Shemaroo TV enters year six, its playbook remains the same: tradition, emotion and wide appeal all packaged with consistency and heart. In an age of streaming binges and short attention spans, it turns out there’s still something timeless about stories that feel like home.
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