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Festive fervour on Life OK

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MUMBAI: The festive season is already upon us and Life OK, Star Plus’s sister channel, is going all out to meet the celebratory mood head on. The channel, which plans to aggressively invest in content in the coming months, has a set of brand new shows up its sleeve, promising viewers a never-before-seen experience.

As we all are aware, in this January when LC1 got added to the measurement, everybody crashed. In April, when digitisation phase II happened, the channel was down to 110GRPs. If we further break it down, from January onwards the ratings have increased in both the categories – men and women. For men, the viewership ratings witnessed a rise by 50 per cent and a similar rise of 25 per cent for women.

The recently launched Ek Boond Ishq – BBC Worldwide’s first daily fiction series in India – offers a flavour of the kind of programming to follow on the channel.

This tale of a girl who realises she is about to tie the knot in a prison cell, is telecast every week, Monday to Friday, at 8:30pm. One wonders however if airing such a show at a time slot when most other GECs boast strong programming, poses a risk more than an opportunity for the channel?

“Definitely not!” shoots Life OK general manager Ajit Thakur, confident their modest attempt at providing quality entertainment will be appreciated.

“What sells more is content. If the content is good, viewers will come anyway and watch the show,” he adds.

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Another show the channel has lined up as part of its festival bouquet is Katha Mahadev Putra Bal Ganesh Ki, a spin-off of its flagship property Mahadev, which airs on 14 September. The 16-episode series to be telecast every Saturday and Sunday at 7:00 pm, showcases the adventures of Lord Ganesh as a child, and is part of Life OK’s larger mission to replicate the success of Star Plus.

It’s a show targeted at the entire family, particularly kids. “It’s a finite show. No other GEC has original content at this particular time slot. So we thought of taking advantage of that and occupying the slot. We not only aim to target women but also children with this show,” explains Thakur.

Adding to the fresh batch of programming is Shakuntalam Telefilms’ edgy thriller titled Rakshak, which launches end of this month. To be aired every Saturday and Sunday at 11:00 pm, it goes without saying the limited series faces tough competition from the likes of Crime Petrol (Sony), Comedy Nights with Kapil Repeats (Colors), Star Verdict Repeats (Star Plus), Fear Files (Zee TV), Taarak Mehta ka Oolta Chashma Repeats on Saturdays and Lapataganj – Ek Baar Phir on Sundays.

Yet another feather in the channel’s programming cap is the new reality series, SOL Productions’ The Bachelorette India featuring Bollywood actor Mallika Sherawat. As reported by this website earlier, the non-fiction show will see 30 eligible bachelors battling it out to win the sex siren’s heart… and hand.

With the concept derived from an earlier show named Swayamvar on NDTV Imagine, comparisons between the two are inevitable. Especially since the likes of Rakhi Sawant (who ended up separating from her partner post the series) and Rahul Mahajan, who participated in Swayamvar. The Bachelorette India is not the first of the channel’s trysts with reality shows. An earlier attempt, Welcome – Baazi Mehmaan Nawazi Ki, failed badly at winning the hearts of its audience.

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While the channel has pinned high hopes on these programs, whether they will succeed is a separate story altogether. Says a highly placed media planner (name withheld on request): “I don’t think the channel is doing something new in terms of content. Viewers have already seen all this. It depends on the channel how they modify and show it to audiences. If viewers are interested, it might be a green signal for them. Talking about the upcoming shows, one will have to wait and see how they fare as it is too early to predict.”

Many other media planners though agreed the channel has been innovating and launching new shows time and again to sustain viewership and maintain numbers.

All said, it’s now up to the viewers to decide whether they like Life OK’s bag of goodies…

GECs

Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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GECs

SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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GECs

Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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