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Essel to back Jazbaa’s robust release with aggressive promotions

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MUMBAI: Gone are the days when an all India release of a movie used to make headlines for robust distribution. Gradually Bollywood has emerged as a global affair not only for the Indian diaspora but also for the vernacular audience. 

 

Essel Vision is leaving no stone unturned to ensure an enhanced reach for its upcoming Hindi movie Jazbaa. With multilingual audio and simulcast release across the globe, Essel has plans of garnishing the movie in an exquisite manner.  

 

Speaking to Indiantelevision.com, Essel Vision Productions business head Akash Chawla says, “This is the first time an Indian movie will have a simulcast release in the Middle East with an Arabic dub. We are also looking to have a dubbed release for Spanish and English market alongside Hindi release for the Indian diaspora.”

 

Digital will spearhead the promotional and marketing strategy for the movie. “The promotional strategies will be backed by Zee all through. Zee has a huge bouquet of channels and we will be promoting the movie across all of them in both international and Indian markets,” he adds.

 

There will be a mega trailer launch on the sets of Dance India Dance, which will reach out to mass. In the US, the producers plan to launch a promotional tour on 17 September, 2015. A series of activities are also on the cards for the premiere of the movie, which is scheduled on 9 October, 2015.

 

MSM Motion Pictures’ recently produced Piku showed how brand integration can be a substantial source of revenue for producers. When queried if Jazbaa will also have brands integrated in the movie, Chawla says, “There are a few brands that are subtly placed in the movie but we kept the number as low as possible because we did not want interrupt viewers. I don’t think brand integration is yet a substantial source of revenue when it comes to movies.”

 

Essel Group took the decision of fully entering into film production with Jazbaa after tasting success with Lunchbox and D-Day as co-producers. The movie, which stars Aishwarya Rai Bachchan and Irrfan Khan, is directed by Sanjay Gupta. The movie tells the story of an advocate who is stuck between professional life and motherhood.

 

Chawla is optimistic about the movie’s success globally. “We will have as robust release as possible and rest will depend on audience,” he says.

Film Production

Agnieszka Veriga named VP program management for Apac global experiences at WBD

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MUMBAI: Warner Bros Discovery has elevated Agnieszka Veriga, widely known as Aga, to vice president, program management for Apac global experiences, placing her at the helm of the company’s fast-expanding experiences business across the region.

Based in Dubai and working closely with teams across Asia Pacific, Veriga will lead Warner Bros Discovery’s portfolio of owned and licensed experiences. Her remit includes the Warner Bros Studio Tours in Tokyo and Shanghai, alongside shaping the company’s long-term growth strategy for experiences in Asia.

The appointment follows a landmark year in which Veriga worked closely with Sarah Roots to deliver the Harry Potter Studio Tour Shanghai project. Developed in partnership with Chinese hospitality major JingJiang, the project marked a major step in Warner Bros Discovery’s global experiences ambitions and stood out for its scale and complexity.

In her new role, Veriga will partner with Tony Qiu and the regional leadership team, focusing on strong programme delivery, clear governance and close collaboration across markets as the experiences portfolio continues to grow.

Veriga brings deep international experience to the position. Prior to joining Warner Bros Discovery, she served as director, strategic project management and business operations for Asia at Paramount, where she led major transformation initiatives and played a key role in launching Paramount Plus in South Korea and Japan. Her earlier career spans senior strategy and operations roles across Asia, Europe and the Middle East within the Discovery ecosystem and beyond.

Sharing the news, Veriga said she was grateful for the trust and support she has received and excited about what lies ahead. With studio tours and immersive entertainment gaining traction across Asia, her expanded mandate signals Warner Bros Discovery’s intent to scale experiences with precision and pace.

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Film Production

UFO Moviez rides high on strong Q3 earnings

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MUMBAI: It is safe to say that UFO Moviez is currently identified as a high-flying object in the financial skies, proving that when it comes to the silver screen, they are far from being “eclipsed” by the competition. The digital cinema distribution powerhouse has beamed up a formidable set of financial results for the quarter and nine months ended 31 December 2025, leaving investors feeling like they’ve found the golden ticket in their popcorn tub.

The company’s consolidated net profit for the nine months ended December 2025 reached Rs 20.43 crore, up from Rs 10.27 crore during the same period the previous year, marking a 99 per cent increase. This growth was reflected in the quarterly performance, with the three months ending December 2025 delivering a net profit of Rs 7.52 crore, compared to Rs 15.29 crore in the prior year’s corresponding quarter.

Revenue from operations remained steady, with the consolidated nine-month figure at Rs 343.78 crore, up from Rs 329.37 crore in the previous year. For the quarter, total income from operations stood at Rs 131.88 crore, showing consistent performance in a competitive market.

The company’s growth is supported by strategic restructuring.

The big merger: UFO successfully completed the amalgamation of its wholly-owned subsidiaries, Scrabble Digital Limited (SDL) and UFO Software Technologies Private Limited (USTPL), effective from 1 April 2024. This “pooling of interests” has streamlined operations and strengthened the standalone bottom line, with restated nine-month standalone profits rising to Rs 14.09 crore from Rs 10.76 crore.

Asset liquidation: The company also exited its 48.12 per cent stake in Mukta V N Films Limited, earning a gain of Rs 0.40 crore.

Operational efficiency: Earnings before interest, tax, depreciation, and amortisation (EBITDA) for the nine months stood at Rs 62.04 crore, compared to Rs 47.28 crore in the previous period, reflecting effective cost management.

The auditors at BSR & Co. LLP have given the results an “unmodified” opinion, confirming the accounts are accurate. Meanwhile, the company’s Employee Stock Option Scheme (ESOP 2014) remains active, with 12,225 options available for eligible staff.

As the credits roll on the 2025 calendar year, UFO Moviez India Limited remains a dominant force in the “Cine Media Network,” proving that even in the age of streaming, the big screen, and the big numbers, still hold plenty of magic.
 

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Deepak Sharma takes charge as CEO of production and distribution at Jio Studios

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MUMBAI: Deepak Sharma has moved into the corner office at Jio Studios, taking over as ceo production and distribution in a senior appointment that underlines the studio’s ambitions across theatrical and filmed entertainment.

Sharma, an entertainment and media professional with more than 18 years across every major vertical of the film business, began the role in October 2025. He had shared the career update on LinkedIn about a month ago, signalling a transition that has now firmly placed him at the centre of one of India’s most influential studio set-ups.

The appointment caps a long run at PVR Pictures, where Sharma spent over 16 years, most recently as coo, steering operations across film acquisition, distribution and market strategy during a period of rapid change for theatrical cinema. Before that, he held senior leadership roles at Zee Entertainment, overseeing film production, distribution, acquisition and syndication.

Sharma’s career spans the full life cycle of filmmaking. At Sony Pictures Entertainment Films of India, he served as executive producer on Saawariya, handling project planning, budgeting, international coordination and studio reporting. Earlier stints saw him build revenue engines as a distributor for Sony Pictures and other Hollywood majors, experimenting with aggressive marketing, unconventional show timings and sharper negotiation to expand market share.

As a producer, his slate includes titles such as Socha Na Tha, Gulaal, Oh My God, Fox and Shaheed, combining commercial instincts with creative risk. He has also managed film budgeting, talent negotiation, scheduling, financial planning and fund-flow management, including commercial inputs for overseas fund-raising.

At Jio Studios, Sharma is expected to knit production and distribution into a single, tightly run engine, aligning creative ambition with scale, capital and reach. The brief is clear: build films that travel, manage costs with discipline and push harder in a crowded, fast-shifting market.

From the accounting desks of the Gulf to the boardrooms of India’s biggest studios, Sharma’s arc has been long and methodical. At Jio Studios, the pace is about to get faster.

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