The curtains have fallen on 2007, the all important data is also out — that of the Top 10 categories of advertisers on television, print and radio and their growth in ad spends in 2007 as compared to 2006, as estimated by AdEx India.
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| |
| Product |
| 2007* (Jan-Nov ’07) |
| Rank |
Product Group |
Ad volumes (in ‘000) |
| 1 |
Educational Institutions |
14,123 |
| 2 |
Properties/Real Estates |
5,992 |
| 3 |
Corporate/Brand Image |
5,974 |
| 4 |
Independent Retailers |
5,770 |
| 5 |
Cars/Jeeps |
5,495 |
| 6 |
Cellular Phone Service |
3,467 |
| 7 |
Two Wheelers |
3,441 |
| 8 |
Events |
2,948 |
| 9 |
Coaching Centre/Competitive Exam |
2,759 |
| 10 |
Hospital/Clinics |
2,709 |
|
| |
| 2006… |
| Rank |
Product Group |
Ad volumes (in ‘000) |
| 1 |
Educational Institutions |
13,395 |
| 2 |
Properties/Real Estates |
6,862 |
| 3 |
Corporate/Brand Image |
6,517 |
| 4 |
Cars/Jeeps |
5,523 |
| 5 |
Independent Retailers |
5,348 |
| 6 |
Two Wheelers |
5,251 |
| 7 |
Social Advertisements |
4,158 |
| 8 |
Cellular Phone Service |
3,838 |
| 9 |
Events |
3,421 |
| 10 |
Travel & Tourism |
3,223 |
|
| |
|
————————————****———————————-
|
| Advertisers |
| 2007* (Jan-Nov ’07) |
| Rank |
Advertisers |
Ad volumes (in ‘000) |
| 1 |
Maruti Suzuki Ltd |
2,209 |
| 2 |
LG Electronics India Ltd |
1,551 |
| 3 |
Tata Motors Ltd |
1,192 |
| 4 |
Nokia Corporation |
1,192 |
| 5 |
BSNL |
1,181 |
| 6 |
Reliance Communications Ltd |
1,089 |
| 7 |
Planman Consultant India Pvt Ltd |
1,073 |
| 8 |
Hewlett Packard India Ltd |
1,072 |
| 9 |
Bajaj Auto Ltd |
931 |
| 10 |
Hero Honda Motors Ltd |
894 |
|
| |
| 2006… |
| Rank |
Advertisers |
Ad volumes (in ‘000) |
| 1 |
Maruti Suzuki Ltd |
1,777 |
| 2 |
Bajaj Auto Ltd |
1,670 |
| 3 |
Tata Motors Ltd |
1,565 |
| 4 |
Hewlett Packard India Ltd |
1,530 |
| 5 |
Reliance Communications Ltd |
1,524 |
| 6 |
Hero Honda Motors Ltd |
1,394 |
| 7 |
LG Electronics India Ltd |
1,265 |
| 8 |
TVS Motor Company |
1,146 |
| 9 |
BSNL |
1,049 |
| 10 |
Planman Consultant India Pvt Ltd |
945 |
|
| |
|
————————————****———————————-
|
| Brands |
| 2007* (Jan-Nov ’07) |
| Rank |
Brands |
Ad volumes (in ‘000) |
| 1 |
IIPM (The Indian Institute Of Planning and Management) |
974 |
| 2 |
Tata Sky |
803 |
| 3 |
Range of Maruti Car |
642 |
| 4 |
Reliance Mobile Prepaid |
551 |
| 5 |
Maruti Suzuki Zen Estilo |
515 |
| 6 |
Royal Government Of Bhutan Lotteries |
500 |
| 7 |
Onida Pure Flat |
382 |
| 8 |
Big Bazaar |
370 |
| 9 |
LG Group (Electronics) |
363 |
| 10 |
Bajaj Platina |
330 |
|
| |
| 2006… |
| Rank |
Brands |
Ad volumes (in ‘000) |
| 1 |
IIPM (The Indian Institute Of Planning and Management) |
883 |
| 2 |
Ministry Of Health & Family Welfare |
860 |
| 3 |
Reliance Mobile |
810 |
| 4 |
TVS Star City |
730 |
| 5 |
Range of Maruti Car |
664 |
| 6 |
Royal Government Of Bhutan Lotteries |
648 |
| 7 |
Sikkim/Royal Government Of Bhutan |
565 |
| 8 |
Hero Honda Motorcycles |
516 |
| 9 |
Range of Bajaj Motorcycle |
462 |
| 10 |
IncredibleIndia |
447 |
|
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| ————————————****———————————- |
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 Period: Year 2006 & 2007 (Jan – Nov’07)
Note: Ranking based on ad volumes (Col*Cm) in thousands
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| Source: AdEx India – A Division of TAM Media Research Bitmap |
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