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DTH subscriber growth retards in Q1-16 as per TRAI data

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BENGALURU: We at www.indiantelevision.com had noted and said thatContrary to expectations that the sunset date of 31 December 31, 2015 (Q3-16 in financial terms in India) would rake in good numbers for the DTH industry for Q4-16 the subscriber base growth just did not happen.At that time, results declared by three of India’s seven DTH players whose results are available un public domain did notshow much of a change.Further, at that time, though Airtel Digital TV and Videocon d2h had both shown a small spike in subscriber additions between Q2-2016 and Q3-2016, overall taking the combined addition in subscription numbers by all the three, the change was just 3.59per cent. In the case of the third player-Dish TV, it witnessed the lowest growth over a five quarter period starting Q3-2015 until Q3-16 at 2.19 per cent.

Results for Q4-16 (quarter ended 31 March 2016) showed a reversal of sorts in that trend. Dish TV announced that it had added 5 lakh subscribers – the highest additions in fiscal 2016. Airtel DTH and Videocon d2h added 6.19 lakh and 5.9 lakh subscribers respectively and each reported approximately 11 percent quarter-over-quarter (q-o-q) growth in operating profits in that quarter.It may be noted that TRAI (Telecom Regulatory Authority Regulatorreports for Q3-16 (quarter ended 31 December 2015) of the net active subscriber base included temporarily suspended subscribers that have been inactive for not more than 120 days – hence reflecting a huge 36 percent growth in active subscribers for that quarter.

Besides Airtel DTH, Dish TV and Videocon d2h, there are three other private DTH players in India – Reliance, Sun Direct and Tata Sky, and the government’s FreeDish. Airtel DTH, Dish TV and Videocon d2h (the three players in this report) represent about 65 percent of the private DTH active subscriber universe in India. Please refer to Fig A below:

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FreeDish DTH service – the largest DTH player by far in terms of subscribers with an estimated 15 million or 1.5 crore subscribers in 2015 as per the KPMG-FICCI Indian Media and Entertainment Industry Report 2016 (KPMG-FICCI M&E Report 2016) titled The Future: Now streaming. It must however be noted that an exact number for registered or active subscribers is not available since this is a free DTH service. The proposed merger of Videocon d2h with Dish TV will create the largest private television carriage player in India and the second largest in the world, be it cable, internet television or DTH or any other.

As per numbers released by TRAI for Q4-16 and the quarter ended 30 June 2016 (Q1-17), the growth of registered and active DTH subscribers has reduced from 4.5 percent and 4.6 percent in Q4-16 to 3.3 percent and 3.4 percent respectively in Q1-17. Overall, DTH active subscribers grew by 19.7 lakh or 8.06 percent q-o-q in Q1-17 to 605 lakh active subscribers (66 percent of registered subscribers) from 585.3 lakh (also 66 percent of registered subscribers) in Q4-16. The three players in this report contributed a combined 12.95 lakh or 65.74 percent in subscriber growth. Registered subscriber numbers were 915.3 lakh and 886.4 lakh in Q1-17 and Q4-16 respectively. In Q3-16, registered subscribers were 848 lakh.

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In Q1-17, 4.65 lakh (3.97 percent growth), 4 lakh (2.76 percent growth) and 4.3 lakh (3.6 percent growth) were added q-o-q by Airtel DTH, Dish TV and Videocon d2h respectively.

Among the three, Airtel DTH added more net subscribers in absolute numbers in FY-16 than in FY-15, Dish TV added approximately the same number of net subscribers in both FY-15 and FY-16, while Videocon d2h saw slightly lower absolute net subscribers increment in FY-16 as compared to FY-15. Airtel DTH added 55.6 percent more subscribers in FY-16 – 16.52 lakh to reach net subscriber base of 117.52 lakh as compared to 10.62 lakh in FY-15; Dish TV added 15 lakh subscribers in FY-16 as well as in the previous year; Dish TV’s subscriber base was 145 lakh in FY-16; Videocon d2h added 16.8 lakh subscribers in FY-16 to reach a subscriber base of 118.6 lakh as compared to 17.4 lakh subscriber additions in FY-15. The above numbers are based on the financial results/investor presentations reported by the three DTH entities.

Please refer to Fig B below.

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ARPU has been steadily increasing in the case of Airtel DTH and Videocon d2h, while it has was constant in the case of Dish TV at Rs 174 in Q4-16 as well as Q1-17. In Q2-17, however, Dish TV’s ARPU has dipped q-o-q by a huge Rs 12 to Rs 162.

For the first time in Q1-17, despite having the largest subscriber base amongst the top three, Dish TV’s revenues have been the lowest. In Q2-17, Airtel DTH reported the highest revenue amongst the three followed by Dish TV, with Videocon d2h’s revenue lower by just a few crore rupees. This could be mainly because Dish TV is more of a value player, whilst the other two are premium players.  It may be noted Videocon d2h’s ARPU in Q2-17 has also dipped q-o-q by Rs 10 to Rs 209. Please refer to Fig C below for revenue and ARPU trends (Revenue numbers have been rounded off to the nearest Rs crore, ARPU numbers are in Indian Rupees, Rs)

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Let us see how the three have performed in Q1-17

Airtel DTH

Revenue from Airtel’s DTH segment in Q1-17 increased 22.2 per cent to Rs 836.9 crore as compared to Rs 684.8 crore in the corresponding quarter of the previous year. Airtel’s DTH segment reported EBIT (Earnings before interest and tax) of Rs 121.9 crore (14.6 per cent operating margin) in Q1-17 as compared to EBIT of Rs 41.5 crore (6.1 percent operating margin) in Q1-16.

Airtel DTH added 4.24 lakh net subscribers in Q1-17 to bring its subscriber base to 121.9 lakh from 117.25 lakh in the previous quarter. Average revenue per user (ARPU) increased to Rs 233 from Rs 229 in the immediate trailing quarter. Airtel DTH reported a monthly subscriber churn of 0.8 percent in Q1-17, same as the churn in Q1-16 and Q4-16.

Dish TV

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Dish TV reported 6.7 percent higher y-o-y subscription revenue of Rs 728.2 crore for Q1-17, as compared to Rs 682.8 crore. Operating revenue in Q1-17 increased 5.7 percent y-o-y to Rs 778.6 crore from Rs 736.7 crore in the corresponding quarter of the previous year.

Dish TV says that:
(1.1) For Q1-17, subscription revenue, on a like-to-like basis, was Rs 766.9 crore, a growth of 12.3 percent y-o-y.
(1.2) For Q1-17 operating revenue, on a like-to-like basis, was Rs 817.2 crore, a growth of 10.9 percent y-o-y.

Dish TV reported PAT of Rs. 40.9 crore in Q1-17, down 24.5 percent as compared to Rs 54.2 crore in Q1-16.

EBIDTA in the Q1-17 increased 12.2 percent to Rs 264.6 crore from Rs 235.7 crore in Q1-16.

The company reported addition of 4.02 lakh net subscribers for Q1-17. It closed the quarter with 149 lakh subscribers. Average revenue per user (ARPU) for Q1-17 remained the same year-over-year (y-o-y) and quarter-over-quarter (q-o-q) at Rs 174.

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Videocon d2h

Videocon d2h is the second listed Indian DTH player to report a profit after tax (PAT), after the Essel group’s Dish TV that turned the numbers black last year. Videocon d2h reported PAT of Rs 2.7 crore for Q1-17. For the corresponding year ago quarter (Q1-17), the company had reported a loss of Rs 24.4 crore and for the immediate trailing quarter (Q4-16) reported loss was Rs 21.2 crore.

Videocon d2h subscription and activation revenue in Q1-17 increased 23.9 percent y-o-y to Rs 752.3 crore from Rs 607.3 crore and increased 6.6 percent q-o-q from Rs 705.6 crore.

The DTH major also reported 15.5 percent year-over-year (y-o-y) growth in net subscriber number growth at 122.9 lakh for Q1-17 as compared to 106.4 lakh and a 3.6 percent quarter-over-quarter (q-o-q) growth from118.6 lakh. Average revenue per user (ARPU) in Q1-17 increased to Rs 219 from Rs 205 in Q1-16 and from Rs 214 in the immediate trailing quarter.

Subscriber monthly churn in the current quarter was 0.49 percent; in Q1-16 it was slightly lower at 0.46 percent, while in the immediate trailing quarter it was much higher at 0.58 percent.

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Comments

There is not much of a change in the comments and conclusions drawn by us for FY-16 numbers. Overall, the pay DTH industry is turning profitable as is obvious from the results.

DAS III and IV were/are sunshine periods for the television carriage industry. Activation revenues have been adding to the top lines and bottom lines of most of the players. Have they been able to optimise the opportunity that DAS has offered? Not fully! At present the focus of a majority of the players is more investor oriented, not viewer oriented. This has to change. DTH has the potential to grow even more than the predictions of the industry pundits, provided they get their act together in coming out with packaging – as has Dish TV to a limited extent. India is a price sensitive market, offer the viewers what they want at a reasonable price and the sheer volumes will bring in more and more moolah.And what happens to profits once the activation fee component goes down?

 

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Dish TV Q3 revenues fall 20 per cent, Ebitda turns negative

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NOIDA: When the remote stops working, you don’t throw it away, you change the batteries. Dish TV is trying something similar. Faced with falling subscription revenues and a fast-shrinking DTH universe, India’s once-dominant satellite broadcaster is flipping channels, betting on smart TVs, OTT aggregation and a hybrid future even as the numbers flash red.

For the quarter ended 31 December, 2025, Dish TV India reported operating revenues of Rs 2,991 million, down 19.8 per cent year-on-year from Rs 3,730 million. Subscription revenues, still the backbone of the business, fell sharply by 32.2 per cent to Rs 2,245 million, reflecting industry-wide cord-cutting and persistent churn. The pain shows up clearly below the line.

Ebitda swung to a loss of Rs 415 million, compared with a profit of Rs 1,227 million a year earlier. Total expenditure climbed 36.1 per cent to Rs 3,406 million, pushing costs to nearly 114 per cent of operating revenues. The quarter closed with a loss before tax of Rs 2,762 million, weighed down further by exceptional items of Rs 700 million. Yet the company insists this is not a business stuck buffering, but one deliberately loading a new format.

Dish TV is repositioning itself from a pure DTH operator into what it calls a connected-home entertainment platform, stitching together live television, OTT apps and smart devices. The centrepiece of that strategy is the nationwide rollout of VZY smart TVs, offering a unified DTH-plus-OTT experience.

Amazon Prime Video has now been integrated across Dish TV’s ecosystem, including Watcho and VZY. Watcho, the company’s in-house OTT super app, has crossed millions of downloads and paid subscribers, aggregating more than 25 content apps.

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Fliqs, its creator-driven content platform, is being pitched as a home for premium regional and international programming. Brand visibility has also been boosted through splashy partnerships with Bigg Boss Hindi and Bigg Boss Kannada: high-decibel bets in a crowded attention economy.

“Indian home entertainment is undergoing a structural shift,” said CEO and executive director Manoj Dobhal arguing that Dish TV’s hybrid model improves convenience while keeping customers within a single ecosystem. The revenue mix shows early signs of diversification, even if it is not yet compensating for falling subscriptions.

Marketing and promotional fees rose 27.3 per cent to Rs 399 million, while advertisement income, still small, nearly doubled to Rs 48 million. Other operating income surged 267.6 per cent to Rs 298 million, softening the overall revenue decline.

On costs, the company is tightening the screws. It has renegotiated transponder contracts, rationalised call-centre and general expenses, and improved asset discipline by boosting set-top box recovery beyond 30 days, reducing swap frequency and replacement capex.

New customer activations are being driven through a no-subsidy Rs 999 set-top box, a move management says materially improves unit economics and cash flow. Still, risks remain stubbornly in view. Churn continues to shadow the business, and scaling Watcho while balancing content spend will demand execution discipline.

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Cost cuts, the company admits, must not erode service quality: a delicate act in a market where customer loyalty is already thin. For now, Dish TV’s numbers tell a story of strain.  
 

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Tata Play deepens Odia push with ad-free ‘Odia Manoranjan’ platform

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MUMBAI: Tata Play is doubling down on regional loyalty. India’s leading DTH player has launched Tata Play Odia Manoranjan, a new value-added service that corrals Odia entertainment into a single, ad-free destination, available on television and the Tata Play mobile app.

Powered by Sidharth TV, one of Odisha’s most popular Odia-language GECs, the platform serves up a hefty catalogue: over 180 movies, 100+ Jatras, around 20 television shows and a library of more than 12,000 songs spanning devotional, folk, film and non-film genres. From vintage favourites to contemporary titles, the mix is pitched squarely at Odia-speaking households, with particular pull in tier-3 and tier-4 markets.

Subscribers get 24×7, full-screen SD viewing without ad breaks on channel number 1755, with live TV and VOD access across screens. The price point is deliberately sharp: Rs 2 a day.

Pallavi Puri, chief commercial and content officer at Tata Play, framed the move as a bet on language and culture. “India’s strongest viewing loyalties are rooted in language and lived culture. Tata Play Odia Manoranjan brings together the many expressions of Odia entertainment—from films and Jatras to devotional programming and music—into one clearly defined destination. With this launch, Tata Play further elevates its regional content offering by giving Odia audiences a single, definitive home for their stories and traditions.”

For Sidharth TV Network, the partnership is about reach without compromise. Sitaram Agrawalla, owner and chairman, said: “For decades, Odia families have trusted our entertainment platforms for stories that feel like home, and for moments that bring us together. Tata Play Odia Manoranjan builds on this trust by placing a diverse range of Odia films, theatre, devotional music and shows into a single, accessible space. This collaboration isn’t just about wider distribution—it’s about honouring the preferences of Odia viewers with a seamless, ad-free viewing experience that reflects their language, culture and the way they choose to engage with content.”

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The new service slots into Tata Play’s expanding portfolio of entertainment and infotainment platform services across genres including entertainment, kids, learning, regional and devotion, catering to all age groups.

In short: one language, one screen, zero ads—and a clear signal that regional is where the real viewing power lies.

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Binge strikes play as Tata Play adds Times Play to its OTT universe

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MUMBAI: If streaming had galaxies, Tata Play Binge just opened a wormhole. In its latest move to become India’s most sprawling entertainment universe, the platform has now folded Times Play, Times Network’s digital-first OTT service, into its all-in-one subscription bouquet bringing Hollywood hits, snackable shorts, live news, lifestyle, entertainment, Pickleball and 11 live TV channels under a single roof.

The new addition means subscribers no longer need to hop between apps in Olympic-level finger gymnastics, Binge now pulls Times Network’s entire digital catalogue into one screen, one login, one bill. And in the era of attention overload, that’s practically a public service.

Times Play brings with it a distinctive blend of premium Hollywood cinema, web series, short-format videos, and Times Network’s formidable news muscle. Viewers can flip seamlessly between Romedy Now, Movies Now, MNX, MN+, Zoom, Times Now, Times Now Navbharat, ET Now, ET Now Swadesh, and even Pickleball Now, mirroring the growing Indian appetite for niche sporting entertainment.

On the long-form front, hits like Reunion, India’s Story, True Story of Angeline Jolie, Orphan First Kill, The November Man, Barely Lethal, Southpaw, The Hurt Locker, Transporter Refueled, and The Holiday sit alongside Times Network factual and current-affairs staples including Frankly Speaking, Sawaal Public Ka, and News Ki Paathshaala.

Describing the partnership, Tata Play chief commercial and content officer Pallavi Puri, said the aim remained unchanged to make content discovery effortless and reduce the modern curse of app overload. She noted that integrating Times Play enriches Binge’s already deep catalogue with a broader mix of premium films, originals and news programming “without juggling multiple apps or subscriptions”.

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Times Network echoed the sentiment, calling the collaboration a natural extension of its mission to deliver credible entertainment and journalism at scale. It emphasised Tata Play’s reach, reliability and reputation as a key driver in bringing Times Play’s digital catalogue to diverse Indian households.

With the addition of Times Play, Tata Play Binge now boasts 30 plus OTT platforms on a single interface, a list that includes Prime Video, JioHotstar, Zee5, Apple TV+, Lionsgate, SunNXT, Discovery+, BBC Player, Aha, Fancode, ShemarooMe, Hungama, ManoramaMax, Nammaflix, Tarang Plus, Travel XP, Animax, Fuse+, ShortsTV, Curiosity Stream, and DistroTV, among others.

Notably, Netflix remains available as part of combo packs for DTH subscribers, while Amazon Prime Video can be unlocked as an add-on for Binge users with a Tata Play DTH connection. And for large-screen loyalists, all 30 plus apps can be streamed via LG, Samsung and Android Smart TVs, the Tata Play Binge+ set-top box, Amazon FireTV Stick – Tata Play edition, or through TataPlayBinge.com.

The expansion comes on the heels of recent integrations, including WAVES by Prasar Bharati and BBC Player, reinforcing Tata Play Binge’s ambition to remain India’s most diverse, most unified, and most fuss-free entertainment destination.

With Times Play now in the mix, Binge isn’t just aggregating content, it’s quietly aggregating the future of how India watches.

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