Kids
Disney’s Frozen 2 collaborates with 67 brands
MUMBAI: Disney’s Frozen 2, the sequel to one of the highest-grossing animated films of all time, is around the corner and the excitement amongst fans and brands is big. Disney’s consumer products business in India has collaborated with 67 brands across categories to bring alive the magic of Arendelle and its popular characters Elsa, Anna, Olaf and more.
This is the highest for an animated film in the country.
From apparel and dolls to accessories and back to school, young fans can own a piece of their favourite Frozen products across retail and e-tail destinations including Hamleys, Max, Reliance Trends, Pantaloons, Scholastic, and Flipkart. The range aims to provide kids and families a chance to be a part of Elsa and Anna’s enchanted world.
SOME ASSOCIATIONS:
· Pantaloons: Pantaloons’ has launched a Frozen collection for toddler and junior girls. It includes printed joggers, leggings, furry sweatshirts and sweater dresses with vibrant prints, embellished party dresses, denim shorts, sequined skirts, t-shirts made fun with interactive prints, fancy sequins and appliques and footwear featuring Frozen’s most loved characters.
· Hasbro: A range of new dolls and playsets available at most major retailers and e-commerce sites. The products will help fans recreate the magic of the icy kingdom with unique and innovative play patterns and celebrate with singing Elsa and Anna dolls, recreate beautiful braids inspired from the movie and enact scenes from the movie with the Fold and Go Arendelle Castle portable playset!
· Flipkart: With the highly anticipated Disney Frozen 2 releasing in theatres on November 22, E-commerce giant Flipkart is too gearing up to join on the celebrations. The days leading to the movie release will see thousands of Frozen 2 merchandise across Kids Fashion, Toys and School Supplies up for grabs on the platform with some very attractive offers and exciting prizes to be won.
· ITC: Has launched a line of stationery products — Classmate notebooks, geometry boxes and colouring sets
· Asian Paints: Launched a line of wall décor products (decals) around Frozen 2
· Hamleys: This holiday season, Hamleys is bringing alive Disney Frozen for its consumers with the widest spread of products and exciting engagement activities in collaboration with Disney
· Scholastic: The world-renowned publisher and distributor of Children’s books will be launching a range of Frozen 2 books across formats — Storybooks, Colouring & Activity, Sticker books
Disney India Executive Director and Head, Consumer Products Sanjeet Mehta said, “Frozen is amongst the top franchises for Disney’s consumer products business in India and the excitement around it has gone up several notches with buzz around the upcoming movie. We are witnessing high demand from fans for products inspired by their favourite Frozen characters and we are thrilled to launch a vast collection across categories to celebrate the release of Frozen 2,” said Sanjeet Mehta, Executive Director and Head, Consumer Products, Disney India.
Hasbro Country Manager, India and Middle East Bhavesh Somaya said, “We are excited to give Disney’s Frozen fans an opportunity to relive their favorite movie moments through the best play experiences. To celebrate the magic of Disney’s Frozen 2, Hasbro has introduced unique and innovative play patterns such as singing Anna and Elsa dolls in new signature outfits, hair braiding tools, and even a Fold and Go Arendelle Castle portable playset.”
Pantaloons Head of Marketing & E‐Commerce Ryan Fernandes said, “Frozen is a classic that has left the audience mesmerised with its on-screen magic. We at Pantaloons understand how kids connect with their favourite movie characters and we are delighted to launch a collection of apparel inspired by Frozen. The new range for toddler and junior girls vividly captures the movie’s essence and lets them flaunt their favourite character merchandise.”
Asian Paints Group Brand Manager – Digital & Customer Experience O. N Praneeth said, “Frozen 2 gives us yet another opportunity to strongly connect with Frozen fans through some very innovative products and create best sellers, given the popularity of the characters. We are thrilled to already see the excitement and anticipation of our consumers around Frozen 2 and our range of products for it.
Kids
Om Nom bites into India as Warner Bros. Discovery picks up the series
MUMBAI: The little green hero is making a big leap east. Zeptolab has struck a major distribution deal with Warner Bros. Discovery, bringing its hit animated series Om Nom Stories to audiences across the Indian subcontinent.
Under the agreement, Warner Bros. Discovery has acquired the series for exclusive Pay TV broadcast and non-exclusive digital streaming in India, Pakistan, Bangladesh, Bhutan, Nepal and Sri Lanka. The move marks a significant expansion for Zeptolab as it pushes one of its most successful original IPs into one of the world’s fastest-growing entertainment markets.
As part of the deal, all 26 seasons of Om Nom Stories will be rolled out across Cartoon Network, Pogo, Discovery Kids and Discovery+, offering both linear and digital access to the franchise’s slapstick humour and expressive, dialogue-free storytelling.
“We’re incredibly excited to partner with Warner Bros. Discovery to bring Om Nom Stories to the Indian subcontinent,” said Zeptolab executive producer Manaf Hassan, noting that the broadcaster’s reach and legacy make it a strong fit for the series’ growing global fanbase.
Warner Bros. Discovery, meanwhile, sees the acquisition as a natural addition to its children’s portfolio. Warner Bros. Discovery head of factual entertainment, lifestyle and kids for South Asia Sai Abishek, said the series aligns with the network’s focus on cheerful, imaginative and universally appealing content for families across the region.
The timing adds an extra layer of significance. The expansion coincides with Om Nom’s 15th anniversary, underlining the franchise’s staying power and its evolution from a mobile game character into a global animation brand. With this latest bite at the Indian subcontinent, Om Nom’s adventures look set to find a whole new generation of fans.
Kids
Colour outside the lines Chhota Bheem sketches a new play with Faber Castell
MUMBAI: If childhood memories had a colour palette, Chhota Bheem would likely be right in the middle of it and now, quite literally, in children’s pencil boxes too. Green Gold Animation has announced a landmark licensing partnership with Faber-Castell India, marking the global stationery major’s first-ever licensed character collaboration. The association brings Chhota Bheem to a specially curated range of student art and creative products, blending everyday learning tools with one of India’s most recognisable homegrown characters.
The move is a notable expansion of Chhota Bheem’s footprint beyond screens, reinforcing the character’s status as a multi-generational IP that has steadily grown from a television favourite into a cultural constant. For Green Gold Animation, the partnership signals a sharpened focus on extending its intellectual property into daily touchpoints, where entertainment meets education and habit.
In its first phase, the collaboration will roll out Chhota Bheem-themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels and creative bundling kits. The range is aimed squarely at school-going children, tapping into Bheem’s strong emotional connect while encouraging imagination, creativity and hands-on expression.
Green Gold Animation founder and CEO Rajiv Chilaka noted that Chhota Bheem’s journey has long moved beyond episodic storytelling. He said the partnership reflects a deliberate attempt to embed the character into moments of learning and creativity, while building a more purpose-led licensing ecosystem around Indian IP through collaboration with a globally established brand.
From Faber-Castell India’s perspective, the tie-up marks a strategic first. Faber-Castell India director marketing Sonali Shah said the collaboration opens a new chapter by pairing the brand’s long-standing reputation for quality and safety with a character that already commands trust and affection among Indian children. The aim, she added, is to make creativity more engaging and relatable without diluting product standards.
The launch will be backed by a 360-degree promotional push, spanning digital campaigns, social media storytelling, creative usage content and on-ground retail activations across select markets. Both companies have confirmed that this is only the starting point, with additional Chhota Bheem-themed products across new categories planned in the months ahead.
Headquartered in Hyderabad, Green Gold Animation continues to scale its ambition of building globally competitive Indian IPs, with Chhota Bheem leading the charge. This latest collaboration suggests that the brand’s next phase of growth may be less about what children watch and more about what they create.
Kids
Sony tightens grip on Peanuts with $457 million stake buy
JAPAN: Sony has doubled down on the power of legacy brands, snapping up a majority stake in the Peanuts intellectual property in a late-year deal valued at about $457 million.
Sony Pictures Entertainment and Sony Music Entertainment Japan have acquired the roughly 41 per cent holding in Peanuts Holdings LLC previously owned by Canadian children’s entertainment company WildBrain. The move lifts Sony’s ownership to 80 per cent, with the Schulz family retaining the remaining 20 per cent.
The deal brings one of pop culture’s most durable franchises, home to Charlie Brown, Snoopy and the rest of the Peanuts gang, firmly under the Sony umbrella. The characters were created by Charles M Schulz, whose daily comic strip ran for half a century before ending in 2000.
Sony had already been a long-time partner in the business. The latest transaction consolidates control and sharpens the group’s hand as it looks to keep the characters front and centre across film, television, music and consumer products.
President and group ceo of Sony Music Entertainment Japan, Shunsuke Muramatsu, said the additional stake would allow Sony to further elevate the Peanuts brand by drawing on the group’s global reach and creative expertise, while preserving the legacy of Schulz and his family.
President and ceo of Sony Pictures, Ravi Ahuja, said the combined ownership gives Sony the ability to protect and shape the future of the characters for new generations, expanding their relevance without diluting their charm.
Peanuts long ago escaped the confines of the comic strip, cementing its place in popular culture through perennial television specials such as A Charlie Brown Christmas and It’s the Great Pumpkin, Charlie Brown. More recently, WildBrain kept the franchise active with animated series including Snoopy in Space and The Snoopy Show.
Now, with Sony firmly in control, the message is unmistakable. In an industry obsessed with the next big thing, nostalgia still sells and Sony is betting big on a doghouse that refuses to age.
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