Music and Youth
Disney pushes brand bindass as it merges with bindass Play, enters OTT space
MUMBAI: It’s hardly a week since Disney India rebranded its movie channel UTV Movies, and now the network has consolidated its two channels — that is bindass and bindass Play. Along with that, in its promise to be omni-present across platforms, bindass will launch an OTT platform for the millennials who want to consume content on-the-go.
The brand bindass will undergo a transformation this month-end, and after the consolidation with bindass, what will happen to bindass Play is anybody’s guess.
With the addition of OTT, bindass will have complete presence across linear and digital platforms, providing the users with more opportunities to interact with the brand. Also, the bindass channel will represent a variety of content in a refreshing new packaging.
Disney media networks and interactive vice president Abhishek Maheshwari said, “The first big initiative we are taking is that we are launching a bindass app in the next few weeks. The idea is to interact with our consumer directly and they can view all our content on one place and to create an engaging platform. We will start with the content we have and, going forward, we will start building content on the basis of consumer preference — this is the key initiative we are doing with bindass.”
About the ad rate, Disney India says it believes in going with story and finding out the best deal to integrate the brand in the content.
The network is bringing together branded content, original shows, contemporary music and movies on a single platform – bindass. “The second is that — we are re-packaging bindass. As we look at the evolution of the brand, bindass was launched a decade ago, and the brand stood for entertainment for the millennials, the core remains the same but how stories are told is evolving, and now when we will have a digital presence not on just one platform but on multi-platform along with the linear presence while coming up with the bindass’ new look.”
bindass Play was launched in 2014, when Siddharth Roy-Kapoor was heading Disney India. bindass Play replaced UTV Stars as the network wanted to build on a youth-centric brand.
The channel was launched with 13 shows like Tia’s request, Tweet Meri Beat, Ishq Messenger and among others, allowing viewers to choose his/her playlist from social media.
The rebranded channel will have more music and movies, 13 hours of Hindi music spread across the day, every day, starting with five hours of uninterrupted hit in the morning including viewers’ favorite Selfie Wala request show and two-hour block of Tia’s Request show injects a ton load of energy in the evening.
Four hours of great stories are to be enjoyed through the day including everyone’s favorite Yeh Hai Aashiqui and the latest show in the bindass stable – Dil Buffering, which launches on 29 September. The weekends have a little extra with a movie every afternoon on Friday, Saturday and Sunday.
“For Dil Buffering, we have a fairly aggressive marketing campaign around that. We will be pushing the brand bindass, not the channel bindass,” Maheshwari added.
Maheshwari informed: “In music, we see lots of engagement from the audience, therefore we will go with 13 hours’ music. We have also done social media integration, and we will continue to do more. Also, we have seen a decent amount of interest in movies. We will have movies in the slot called Filmwaag. The idea is to air movies that appeal to the youth.”
Last year, with Girl in the City (followed by The Trip and Girl In The City Chapter 2), bindass led the wave of disruption with an omni-content, multi-platform strategy to win over millennials in a rapidly evolving digital space with outstanding success.
“We launched three major web series Girl In the City season 1, 2 and The Trip, and we saw phenomenal success. We have got 180 million views across Facebook and Youtube. The core of web — whichever format and medium they are using — is great storytelling, and that’s what brand bindass stands for. Also these are the sponsored content, we worked with brands. We integrate their stories as the part of the content but the core again be true to the story. Even the music was independently featured on Hungama, iTunes etc.”
bindass will now welcome a slew of new series which will kick off with the launch of Dil Buffering and TereLiye Bro in the next two months.
The 10-episodic series Dil Buffering is a love story which will go on air from 29 September at 7pm time slot with simulcast on all Youtube Facebook and TV. The channel has tied up with brands like Micromax, Tinder, Sofy and Ginger by lifestyle. The channel is in talks for their next web series.
Music and Youth
Mumbai gears up for the ultimate Global Youth Festival this December
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
Music and Youth
Reality Ranis swap jungle for shore as Season 2 drama washes ashore
MUMBAI: The Ranis are back and this time, they’re trading leaves for waves. Warner Bros. Discovery has dropped the trailer for Reality Ranis of the Jungle Season 2, and the all-female survival show is moving from dense forests to sandy shores. The first look teases a stormy mix of crashing waves, sizzling rivalries and survival drama as 12 contestants battle for the ultimate crown.
Season 1 set the tone with fierce jungle clashes, but the sequel looks double the size and twice the fun. The fresh lineup features Samyukta Hegde, Irena Rudakova, Archana Gautam, Sara Gurpal and more all ready to swap comfort zones for chaos. Adding extra spice, Rakhi Sawant storms into the mix, promising unpredictability that only she can deliver. Guiding the spectacle once again is host Varun Sood, whose return ensures fans a familiar yet amped-up ride through the survival saga.
The timing couldn’t be more symbolic. As Discovery celebrates 40 years globally and 30 in India, the series mirrors its DNA of bold, edge-of-seat storytelling. Reality Ranis Season 2 isn’t just about endurance, it’s about power plays, transformations, and testing limits under the scorching sun. With beach brawls, surprise twists, and a crown on the line, these Ranis are set to prove that survival, like the tide, waits for no one.
Music and Youth
Tips Music acquires Studio Radha’s Cultural music of Gujarati and Kutchi
MUMBAI: Tips Music Ltd acquired Studio Radha’s complete music catalogue expanding its footprint into Gujarat’s rich cultural music heritage. The acquisition reflects Tips Music’s strategic expansion into regional markets, delivering authentic folk traditions with contemporary reach to Indian and global audiences.
Studio Radha, known for its extensive collection of 4,000+ traditional songs spanning devotional music, folk music, and cultural storytelling, adds a dynamic, heritage-rich catalogue to Tips Music’s diverse portfolio, strengthening its position in regional Indian music while exploring new digital streaming and global publishing opportunities.
Commenting on the acquisition, Tips Music Ltd managing director Kumar Taurani said, ” This acquisition, which has a authentic voice of our culture, is a strategic move to deepen our presence in India’s vibrant regional music markets. Beyond preserving this incredible legacy, our goal is to leverage our modern distribution infrastructure and introduce these timeless songs to a new generation of listeners globally. This aligns perfectly with our business strategy of investing in high-quality, diverse content that holds timeless appeal.”
The Studio Radha catalogue will be made available across all major streaming platforms and digital services under the Tips Music banner, ensuring these cultural gems reach music lovers worldwide.
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