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Disney opens first & largest store in the world in China

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MUMBAI: Disney Store has opened the doors of its flagship store in the popular Lujiazui area of Pudong, Shanghai, China.

 

The landmark store is the largest retail space of any Disney Store in the world featuring 5000 square meters of immersive shopping experiences and innovative product, and also features an outdoor plaza.

 

“We couldn’t be more delighted to open our first Disney Store in China, in Shanghai. Disney Store plays a critical role in how millions around the world experience our brand and allows kids, young adults and families to have a uniquely fun and immersive experience while shopping for their favorite Disney, Pixar, Marvel and Star Wars products,” said The Walt Disney Company, Asia-Pacific president Paul Candland.

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The Chinese characters representing the specific date and time chosen to open its doors to the public – 20 May at 1:14 p.m., represents highly popular social media code among young people as a time to openly express love and long-term commitment to each other.

 

In a momentous week for The Walt Disney Company in China, the opening of the Disney Store in Shanghai comes one day after the topping of the Enchanted Storybook Castle at Shanghai Disney Resort, which is due to open next year.

 

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“We want to thank the people of Shanghai for welcoming us to the City and could think of no better way than to open the store on 20 May at 1314 hours,” said Candland.

 

With an estimated 40 million tourists visiting the Lujiazui area each year, the Disney Store, with its product range and entertaining, immersive and innovative design elements, is looking to become a meeting point among locals contributing to Shanghai’s reputation as a family, business, cultural, entertainment and tourism destination.

 

“We welcome the first Disney Store in China to Shanghai’s Pudong District and are excited about the unique role it will play to bring a new energy to Lujiazui. The Disney store is a stunning new landmark of retail, tourism and culture in China,” added Pudong government deputy governor Jian Danian.

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The interior of the Shanghai Store was designed using Disney’s award-winning, innovative format, featuring elements unique to the area that will surprise and delight Guests and bring to life the most popular characters from across Disney, Pixar, Marvel and Star Wars.

 

The store has numerous design features unique to Shanghai which include: a Disney Magic Kingdom Castle; a Marvel area with hand-sculpted statues of Iron Man, Thor, Captain America, and an 8-foot-tall Hulk; a character balloon area with one-of-a kind sculpted hot-air balloons featuring Disney characters; unique Mickey Mouse-shaped roof sculpted with over 8,000 LED lights visible from key tourism vantage points such as the Pearl Tower; and a landscaped plaza amongst others.

 

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Additionally, to mark the opening of its first Store in the country, The Walt Disney Company in China has announced a $100,000 (RMB620 000) charitable donation to the Shanghai Charity Foundation (Pudong Chapter) to support programs that benefit kids and families in the Pudong District, where the store is located.

 

“Disney is proud to support our local community and do what we can to help bring happiness and magic to kids and families in need,” said The Walt Disney Company in China chairman Stanley Cheung.

Kids

Om Nom bites into India as Warner Bros. Discovery picks up the series

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MUMBAI: The little green hero is making a big leap east. Zeptolab has struck a major distribution deal with Warner Bros. Discovery, bringing its hit animated series Om Nom Stories to audiences across the Indian subcontinent.

Under the agreement, Warner Bros. Discovery has acquired the series for exclusive Pay TV broadcast and non-exclusive digital streaming in India, Pakistan, Bangladesh, Bhutan, Nepal and Sri Lanka. The move marks a significant expansion for Zeptolab as it pushes one of its most successful original IPs into one of the world’s fastest-growing entertainment markets.

As part of the deal, all 26 seasons of Om Nom Stories will be rolled out across Cartoon Network, Pogo, Discovery Kids and Discovery+, offering both linear and digital access to the franchise’s slapstick humour and expressive, dialogue-free storytelling.

“We’re incredibly excited to partner with Warner Bros. Discovery to bring Om Nom Stories to the Indian subcontinent,” said Zeptolab executive producer Manaf Hassan, noting that the broadcaster’s reach and legacy make it a strong fit for the series’ growing global fanbase. 

Warner Bros. Discovery, meanwhile, sees the acquisition as a natural addition to its children’s portfolio. Warner Bros. Discovery head of factual entertainment, lifestyle and kids for South Asia Sai Abishek, said the series aligns with the network’s focus on cheerful, imaginative and universally appealing content for families across the region.

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The timing adds an extra layer of significance. The expansion coincides with Om Nom’s 15th anniversary, underlining the franchise’s staying power and its evolution from a mobile game character into a global animation brand. With this latest bite at the Indian subcontinent, Om Nom’s adventures look set to find a whole new generation of fans.

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Colour outside the lines Chhota Bheem sketches a new play with Faber Castell

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MUMBAI: If childhood memories had a colour palette, Chhota Bheem would likely be right in the middle of it and now, quite literally, in children’s pencil boxes too. Green Gold Animation has announced a landmark licensing partnership with Faber-Castell India, marking the global stationery major’s first-ever licensed character collaboration. The association brings Chhota Bheem to a specially curated range of student art and creative products, blending everyday learning tools with one of India’s most recognisable homegrown characters.

The move is a notable expansion of Chhota Bheem’s footprint beyond screens, reinforcing the character’s status as a multi-generational IP that has steadily grown from a television favourite into a cultural constant. For Green Gold Animation, the partnership signals a sharpened focus on extending its intellectual property into daily touchpoints, where entertainment meets education and habit.

In its first phase, the collaboration will roll out Chhota Bheem-themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels and creative bundling kits. The range is aimed squarely at school-going children, tapping into Bheem’s strong emotional connect while encouraging imagination, creativity and hands-on expression.

Green Gold Animation founder and CEO Rajiv Chilaka noted that Chhota Bheem’s journey has long moved beyond episodic storytelling. He said the partnership reflects a deliberate attempt to embed the character into moments of learning and creativity, while building a more purpose-led licensing ecosystem around Indian IP through collaboration with a globally established brand.

From Faber-Castell India’s perspective, the tie-up marks a strategic first. Faber-Castell India director marketing Sonali Shah said the collaboration opens a new chapter by pairing the brand’s long-standing reputation for quality and safety with a character that already commands trust and affection among Indian children. The aim, she added, is to make creativity more engaging and relatable without diluting product standards.

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The launch will be backed by a 360-degree promotional push, spanning digital campaigns, social media storytelling, creative usage content and on-ground retail activations across select markets. Both companies have confirmed that this is only the starting point, with additional Chhota Bheem-themed products across new categories planned in the months ahead.

Headquartered in Hyderabad, Green Gold Animation continues to scale its ambition of building globally competitive Indian IPs, with Chhota Bheem leading the charge. This latest collaboration suggests that the brand’s next phase of growth may be less about what children watch and more about what they create.

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Sony tightens grip on Peanuts with $457 million stake buy

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JAPAN: Sony has doubled down on the power of legacy brands, snapping up a majority stake in the Peanuts intellectual property in a late-year deal valued at about $457 million.

Sony Pictures Entertainment and Sony Music Entertainment Japan have acquired the roughly 41 per cent holding in Peanuts Holdings LLC previously owned by Canadian children’s entertainment company WildBrain. The move lifts Sony’s ownership to 80 per cent, with the Schulz family retaining the remaining 20 per cent.

The deal brings one of pop culture’s most durable franchises, home to Charlie Brown, Snoopy and the rest of the Peanuts gang, firmly under the Sony umbrella. The characters were created by Charles M Schulz, whose daily comic strip ran for half a century before ending in 2000.

Sony had already been a long-time partner in the business. The latest transaction consolidates control and sharpens the group’s hand as it looks to keep the characters front and centre across film, television, music and consumer products.

President and group ceo of Sony Music Entertainment Japan, Shunsuke Muramatsu, said the additional stake would allow Sony to further elevate the Peanuts brand by drawing on the group’s global reach and creative expertise, while preserving the legacy of Schulz and his family.

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President and ceo of Sony Pictures, Ravi Ahuja, said the combined ownership gives Sony the ability to protect and shape the future of the characters for new generations, expanding their relevance without diluting their charm.

Peanuts long ago escaped the confines of the comic strip, cementing its place in popular culture through perennial television specials such as A Charlie Brown Christmas and It’s the Great Pumpkin, Charlie Brown. More recently, WildBrain kept the franchise active with animated series including Snoopy in Space and The Snoopy Show.

Now, with Sony firmly in control, the message is unmistakable. In an industry obsessed with the next big thing, nostalgia still sells and Sony is betting big on a doghouse that refuses to age.

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