MUMBAI: Dish TV India, the country’s first direct-to-home (DTH) trailblazer, is now gunning for a front-row seat in India’s creator economy. After kickstarting the conversation with Content India 2025 Summit earlier this year, the company has now pulled back the curtain on Watcho Fliqs —a content segment within its Watcho app that could give every professional creator their own OTT stage.
Unveiled at Waves 2025, Fliqs promises to be more than just another tile on the crowded streaming screen. It’s Dish TV’s answer to a shifting digital appetite—where creators want control, consumers want choice, and no one wants to pay Rs 499 a month to find out they’ve seen it all.
“With Fliqs, we are taking a big and bold leap towards redefining what an OTT service can be. This isn’t just another content launch—it’s a statement of intent,” said Dish TV India CEO & executive director Manoj Dobhal. “Fliqs represents a new generation of curated, exclusive digital storytelling that aligns with the evolving consumer demand for distinct, high-value content. While the industry has seen a proliferation of platforms, very few offer something truly differentiated. Fliqs fills that gap by bringing untold stories, original productions, and exclusive titles into a highly personalized, affordable ecosystem.
“It supports India’s growing community of independent storytellers by providing a premium platform to showcase their work, reach wider audiences, and unlock monetization opportunities—strengthening Dish TV’s commitment to digital-first creative entrepreneurship.”
Fliqs serves up award-winning originals, regional marvels, cult international titles, and short-format snacks—all in a tightly curated, multi-lingual menu. With rates starting from as low as Rs 9 per title and a buffet of free content to boot, the platform is wooing value hunters and taste seekers alike.
But it’s not just the catalogue doing the heavy lifting. A sleek UI, AI-powered recommendation engine, and multi-screen features offer users a hyper-personalised ride through a universe of fresh entertainment.
Watcho CTO & business head V.K. Gupta added: “Fliqs is our solution to evolving consumer demands for uniqueness, exclusivity, and control over their entertainment. It’s not just an add-on, but a transformational layer within Watcho, offering a smarter, more relevant experience. With Fliqs, Watcho strengthens its position in the OTT market, marking the start of a larger content evolution.”
Going forward, Watcho’s Fliqs will continue to scale up with exclusive dubbed English content, regional blockbusters, and classic gems you won’t find on rival platforms. The real twist? It puts India’s storytellers in the director’s seat—creatively and commercially.
As the digital content ecosystem matures, Dish TV seems determined to rewrite the playbook—from content carrier to creator catalyst.
Leave a Reply