GECs
Discovery to bring local lingo in dubbed fare
NEW DELHI: As programming focus continues shifts, Discovery Communications has decided to review the use of language in its fare dubbed in Hindi.
Reason: to bring it closer to levels of comprehension of the common man in India.
A senior executive of Discovery India told indiantelevision.com, “We do undertake periodically an exercise to evaluate whether the usage of phrases and words in dubbed feeds is contemporary and understandable to our viewers. In Hind’s case too, we are doing the same.”
Infotainment channels like Discovery, Animal Planet, Discovery Travel and Lifestyle and NGC have seen substantial upsurge in their viewership from the time they started making available a separate feed of their respective channels in Indian languages like Hindi, Tamil and Telugu.
This route of broadcasting the viewership through Hindi language feeds where the content is dubbed (as in the case of infotainment channels and kids channels ) or created has also been taken by sports channels like ESPN, which has several Hindi versions of its popular programmes in English.
The present Discovery initiative has been necessitated as it was felt that those translating voice-overs and programming material into Hindi from mostly English — or the `language creators’, as Discovery would like to dub them — need to be made aware of the changing priorities and attitude of the company.
For example, the Discovery programming executive said an exact translation of the English word `tectonic’ into Hindi may end up confusing the viewer further. In such cases, it has been decided in principle to retain the original English word.
Similarly, in another instance the reference to historical events like `crusade’ has created problems while trying to find an appropriate Hindi equivalent.
Pointing out that two workshops of the language creators have been lined up in the second half of March, the Discovery executive explained, “The effort is to make Hindi appropriate to the requirements and needs of the Hindi speaking audience instead of using high-flown language.”
Another reason behind this move is that programming on various Discovery channels are undergoing a change and newer fare in the categories of history and wildlife are being introduced where literal translation of English phrases are not possible.
The English-to-Hindi dictionaries available in the market have not been of much help either. For example, a particular such book, which sells like hot cakes in smaller towns of India, translates guitar into sitar.
According to Discovery India, there are about six levels before a dubbed programming is cleared for airing on the channels and with the Hindi evolving, it’s necessary that newer people are taken on for such assignments.
At the moment, Discovery India employs the services of about three outside companies where people are engaged in translating English programming into Hindi. Recently, Discovery took on another company to expand its base of `language creators.’ This new company is headed by Sailesh, a former print medium journalist-turned-TV professional who has worked in Hindi newspaper like Navbharat Times and TV channels like Zee News and most recently Total TV, a Delhi-specific channel.
Discovery Communications, Inc. is a leading global real-world media and entertainment company operating in more than 160 countries and territories reaching one billion cumulative subscribers. Worldwide, the company operates 19 television brands, including Discovery Channel and TLC.
Outside of the US, the company serves 450 million cumulative subscribers and operates 10 television brands. DCI ownership consists of four shareholders: Liberty Media Corporation, Cox Communications, Inc., Advance/Newhouse Communications and John S. Hendricks, the company’s founder and chairman.
India has been successfully used by DCI to incubate its new portfolio of channels dedicated to lifestyle programming in markets outside the United States.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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