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Decade milestone crossed, Cartoon Network reinvents itself

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MUMBAI: The only thing constant in life, they say, is change. With the kids’s channel space in India getting more and more competitive by the day with the likes of Hungama TV and the Disney Channel slowly but surely gaining momentum, the leader in the space – Cartoon Network – is not sitting idle but is looking at ways to reinvent itself.

On the occassion of its 10th anniversary, Cartoon Network has lined up a whole lot of fanfare to lure and at the same time retain its young audiences. New shows, movies, contests, on-ground activities and promotions are what’s in store on both Cartoon Network and its sister channel Pogo.
The new snazzy channel identity of Cartoon Network

The first significant change is the change in the channel’s on-air identity. Cartoon Network has rung in the next decade with a younger, snazzier supplemental logo, which indicates the channel’s next growth phase. The on-air look of the channel has also undergone a significant change.

As far as programming is concerned, the fifth edition of Toon Cricket featuring Mark Waugh and Wasim Akram is what’s lined up in December. The ‘Tri-Toon Triangular Try Anything Tournament’ will have Akram and Waugh hopping on to the field to battle for the trophy.

Toon Cricket 2005 will see the best spinners, batsmen and fielders from the world of toons, kids and international cricket on the field. Two lucky winners of the Toon Cricket 2005 ‘Apna Yaar’ on-air contest will get the opportunity to lead one of the teams in the finals to be held in select cities in December 2005 against Akram and Waugh.

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An on-air contest coupled with on-air and off-air promotional campaign featuring Waugh and Akram will precede the extravaganza. Toon Cricket 2005 representatives will visit over 100,000 kids through a 200 school-wide contact program in select cities that will include exciting pre-event activities and prizes.

Kids can also log onto www.cartoonnetworkindia.com for an ‘Online Cricketing Championship’ and play a selector’s role of putting together a team by clubbing various Toon-turned-cricketers with the two former international players.

Sify will be the internet partner for Toon Cricket 2005 online championship and will give 30 minutes of free gaming time to all walk-ins for playing the online championship. This is applicable to all Sify I-way outlets across the country from 17 October to 1 December, 2005. The kid to score the highest will win a HP Pavilion Desktop and Toon Cricket goodies.

Toon Cricket 2005 – The Tri-Toon Triangular Try Anything Tournament’s has Maggi Noodles and Boost as presenting sponsors and Cheetos, Cadbury’s Chocolates, Funskool Toys, Britannia, Dabur Hajmola Candy and Gini and Jony as the associate sponsors.

In celebration of Diwali, Cartoon Network will premiere seven animated feature films and two Indian features including Balto, Ferngully, Titan A.E, Alvin and The Chipmunks Meet Wolfman, Acceleracers: Breaking Point, Justice League Unlimited: The Movie, Thumbelina, Ramayana and Vikram Betal.

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In addition, the Network will premiere the fifth season of Pokemon — Master Quest as well as the second season of Beyblade V Force.

Cartoon Network’s sister channel Pogo, on the other hand also has a slew of new programmes lined up, coming up for the festive season that will culminate with the on-air telecast of the second edition of Pogo Amazing Kids Awards 2005.

Pogo will have new episodes of its locally produced series M.A.D, that was launched in April 2005. For Diwali, a special programming stunt called Diwali Jadoo Mantar that will include five Hollywood mega kid blockbusters has been lined up. These include: Baby’s Day Out, Home Alone, Harry Potter & The Sorcerer’s Stone, Harry Potter & The Chamber Of Secrets and Richie Rich. Both the Harry Potter movies will be available in four languages – namely English, Hindi, Tamil and Telugu.

New shows like Creature Comforts, live action series Sabrina The Teenage Witch, Little Robots on Tiny TV, Woody Woodpecker, and the classic tale by R K Narayan – Malgudi Days have also been lined up on Pogo in October and December.

Turner Entertainment Networks Asia senior vice president and general manager Ian Diamond said, “With the launch of Cartoon Network in 1995, we ventured into unchartered territory and for the last ten years, the channel has set the benchmarks for kids’ entertainment in India. The brand has grown by leaps and bounds, on-air and off-air and today, Cartoon Network and its characters have attained an iconic status among young fans, as well as their families across the country. Constantly evolving through in-depth research and updating our knowledge of Indian kids, Cartoon Network today can proudly call itself the resident kids’ expert among television channels.”

“Cartoon Network and Pogo are the number one and number two channels in the kids’ television category in India. Between them, the two networks occupy 75 per cent of kids’ channel shares, and of the top 100 program episodes that aired on any kid’s channel this year, 92 were on Cartoon Network and eight were on Pogo. Having been trailblazers in the kids’ television segment, we, once again, look forward to another long innings of entertaining our favourite target audience – Indian kids and their families,” added Turner International India Pvt. Ltd managing director Anshuman Misra.

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Kids

Om Nom bites into India as Warner Bros. Discovery picks up the series

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MUMBAI: The little green hero is making a big leap east. Zeptolab has struck a major distribution deal with Warner Bros. Discovery, bringing its hit animated series Om Nom Stories to audiences across the Indian subcontinent.

Under the agreement, Warner Bros. Discovery has acquired the series for exclusive Pay TV broadcast and non-exclusive digital streaming in India, Pakistan, Bangladesh, Bhutan, Nepal and Sri Lanka. The move marks a significant expansion for Zeptolab as it pushes one of its most successful original IPs into one of the world’s fastest-growing entertainment markets.

As part of the deal, all 26 seasons of Om Nom Stories will be rolled out across Cartoon Network, Pogo, Discovery Kids and Discovery+, offering both linear and digital access to the franchise’s slapstick humour and expressive, dialogue-free storytelling.

“We’re incredibly excited to partner with Warner Bros. Discovery to bring Om Nom Stories to the Indian subcontinent,” said Zeptolab executive producer Manaf Hassan, noting that the broadcaster’s reach and legacy make it a strong fit for the series’ growing global fanbase. 

Warner Bros. Discovery, meanwhile, sees the acquisition as a natural addition to its children’s portfolio. Warner Bros. Discovery head of factual entertainment, lifestyle and kids for South Asia Sai Abishek, said the series aligns with the network’s focus on cheerful, imaginative and universally appealing content for families across the region.

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The timing adds an extra layer of significance. The expansion coincides with Om Nom’s 15th anniversary, underlining the franchise’s staying power and its evolution from a mobile game character into a global animation brand. With this latest bite at the Indian subcontinent, Om Nom’s adventures look set to find a whole new generation of fans.

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Kids

Colour outside the lines Chhota Bheem sketches a new play with Faber Castell

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MUMBAI: If childhood memories had a colour palette, Chhota Bheem would likely be right in the middle of it and now, quite literally, in children’s pencil boxes too. Green Gold Animation has announced a landmark licensing partnership with Faber-Castell India, marking the global stationery major’s first-ever licensed character collaboration. The association brings Chhota Bheem to a specially curated range of student art and creative products, blending everyday learning tools with one of India’s most recognisable homegrown characters.

The move is a notable expansion of Chhota Bheem’s footprint beyond screens, reinforcing the character’s status as a multi-generational IP that has steadily grown from a television favourite into a cultural constant. For Green Gold Animation, the partnership signals a sharpened focus on extending its intellectual property into daily touchpoints, where entertainment meets education and habit.

In its first phase, the collaboration will roll out Chhota Bheem-themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels and creative bundling kits. The range is aimed squarely at school-going children, tapping into Bheem’s strong emotional connect while encouraging imagination, creativity and hands-on expression.

Green Gold Animation founder and CEO Rajiv Chilaka noted that Chhota Bheem’s journey has long moved beyond episodic storytelling. He said the partnership reflects a deliberate attempt to embed the character into moments of learning and creativity, while building a more purpose-led licensing ecosystem around Indian IP through collaboration with a globally established brand.

From Faber-Castell India’s perspective, the tie-up marks a strategic first. Faber-Castell India director marketing Sonali Shah said the collaboration opens a new chapter by pairing the brand’s long-standing reputation for quality and safety with a character that already commands trust and affection among Indian children. The aim, she added, is to make creativity more engaging and relatable without diluting product standards.

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The launch will be backed by a 360-degree promotional push, spanning digital campaigns, social media storytelling, creative usage content and on-ground retail activations across select markets. Both companies have confirmed that this is only the starting point, with additional Chhota Bheem-themed products across new categories planned in the months ahead.

Headquartered in Hyderabad, Green Gold Animation continues to scale its ambition of building globally competitive Indian IPs, with Chhota Bheem leading the charge. This latest collaboration suggests that the brand’s next phase of growth may be less about what children watch and more about what they create.

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Kids

Sony tightens grip on Peanuts with $457 million stake buy

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JAPAN: Sony has doubled down on the power of legacy brands, snapping up a majority stake in the Peanuts intellectual property in a late-year deal valued at about $457 million.

Sony Pictures Entertainment and Sony Music Entertainment Japan have acquired the roughly 41 per cent holding in Peanuts Holdings LLC previously owned by Canadian children’s entertainment company WildBrain. The move lifts Sony’s ownership to 80 per cent, with the Schulz family retaining the remaining 20 per cent.

The deal brings one of pop culture’s most durable franchises, home to Charlie Brown, Snoopy and the rest of the Peanuts gang, firmly under the Sony umbrella. The characters were created by Charles M Schulz, whose daily comic strip ran for half a century before ending in 2000.

Sony had already been a long-time partner in the business. The latest transaction consolidates control and sharpens the group’s hand as it looks to keep the characters front and centre across film, television, music and consumer products.

President and group ceo of Sony Music Entertainment Japan, Shunsuke Muramatsu, said the additional stake would allow Sony to further elevate the Peanuts brand by drawing on the group’s global reach and creative expertise, while preserving the legacy of Schulz and his family.

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President and ceo of Sony Pictures, Ravi Ahuja, said the combined ownership gives Sony the ability to protect and shape the future of the characters for new generations, expanding their relevance without diluting their charm.

Peanuts long ago escaped the confines of the comic strip, cementing its place in popular culture through perennial television specials such as A Charlie Brown Christmas and It’s the Great Pumpkin, Charlie Brown. More recently, WildBrain kept the franchise active with animated series including Snoopy in Space and The Snoopy Show.

Now, with Sony firmly in control, the message is unmistakable. In an industry obsessed with the next big thing, nostalgia still sells and Sony is betting big on a doghouse that refuses to age.

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