DD channels reached over 680 million viewers in 2021: MIB

Mumbai: Prasar Bharati, through its twin network of Doordarshan and All India Radio has reached millions of viewers in India and worldwide in 2021, according to a statement issued by the ministry of information and broadcasting (MIB) on Friday. Reaching more than 190 countries and 790 cities across the globe, Prasar Bharati’s NewsOnAir app clocked a listenership of over 214 million, it said.

In the year gone by, DD channels across the country together clocked a viewership of more than six billion, reaching over 680 million viewers to deliver content in various regional languages and dialects.

With audiences spanning across 190+ countries, more than 185 YouTube channels of Doordarshan and All India Radio together registered more than a billion views in 2021. Their watch time for the entire year was 94 million hours, said the statement.

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Other than general entertainment and news, the public broadcaster also delivered on its mandate of ensuring that Covid-19 awareness messages, free consultation with doctors, and important government guidelines reach every person in the remotest corners of the country.