e-commerce
Dating app Bumble takes a ‘Stand for Safety’
KOLKATA: Women-first dating app Bumble has launched a new initiative, Stand for Safety, as part of its mission to create a safer, kinder and more respectful internet.
In partnership with Red Dot Foundation's flagship public safety platform Safecity, Bumble is releasing a safety guide to empower women in India to identify, prevent and combat rising digital abuse; a furtherance of its commitment to a zero-tolerance policy for hate, aggression or bullying of any kind.
“Through Bumble’s Stands for Safety initiative, we hope to equip and empower women in India with crucial information to understand and recognise, prevent and fight digital abuse. We are happy to collaborate with Safecity who has been doing incredible work on creating safer spaces for women worldwide. We will continue to demonstrate our commitment to creating safer, healthy relationships on our platform and in our communities,” Bumble VP global strategy & operations VP Priti Joshi.
A recent nationwide survey by Bumble found 83 per cent of women surveyed in India experience online harassment of some kind, and one in three women experience it weekly. A further 70 per cent of women believe that cyberbullying increased since lockdown was announced in 2020. Over half (59 per cent) of women surveyed said they feel unsafe and just under half (48 per cent) feel angry.
Red Dot Foundation founder ElsaMarie D’Silva commented, “Many women are silenced and intimidated in online spaces due to harassment and bullying directed towards them. Today's environment requires everyone to be comfortable and knowledgeable when accessing and utilising digital spaces for various aspects of life. We hope our safety guide will help them navigate these spaces safely and confidently.”
The Bumble community in India can access the safety guide within the app under its recently launched Safety + wellbeing centre, a resource hub built to help our global community to provide them with a safe and healthy dating experience.
Bumble is committed to fostering a safe and inclusive space for its community to connect for healthy and equitable relationships. As a geographic-specific feature for Bumble community in India, a woman can choose to use only the first initial of her name to create her Bumble Date profile and can share her full name with connections when she feels ready and comfortable. Bumble has a robust block and report feature within the app, and has made it easy for its community to block and report anyone who makes them uncomfortable on our app, or anyone who's behaviour goes against the community guidelines.
The social networking app also has a photo verification feature to help prevent catfishing within the app. Another Bumble feature that leverages AI, Private Detector is able to capture, blur and alert users that they've been sent an unsolicited nude image making it the user’s choice to either delete, view or report the image. Bumble recently updated its terms and conditions to explicitly ban any unsolicited and derogatory comments made about someone’s appearance, body shape, size or health, and became one of the first social networking apps to ban body shaming.
The app uses automated safeguards to detect comments and images that go against its guidelines and terms and conditions, which can then be escalated to a human moderator to review.
e-commerce
Comet makes e-commerce debut on Myntra with 40 sneaker styles
BENGALURU: Culture-first sneaker label Comet has entered Indian e-commerce with its debut on Myntra, bringing over 40 footwear styles to the fashion platform’s 75 million monthly active users. The move marks Comet’s first online retail partnership as it looks to scale beyond its direct-to-consumer roots.
The launch features the brand’s popular ranges including X Lows, Aeon V2 and Alter, alongside an exclusive new design, X Lows Polaris, available only on Myntra. The collaboration strengthens Myntra’s growing sneaker portfolio aimed at Gen Z and millennial consumers drawn to streetwear culture and design-led brands.
Myntra head of category and revenue Ritesh Mishra, said Comet’s sharp design language and community-driven approach aligned with the platform’s focus on trend-forward labels shaping India’s contemporary sneaker culture.
Comet co-founders Utkarsh Gupta and Dishant Daryani said the partnership would help the brand reach a wider audience while staying rooted in its product-first philosophy and close customer engagement.
Built on the ethos “Never shy, never sorry”, Comet has gained traction for bold silhouettes, vibrant colourways and limited-edition drops inspired by cultural nostalgia and storytelling. The Myntra debut signals the brand’s next phase of growth in India’s fast-evolving sneaker and streetwear market.
e-commerce
Amazon Q4 sales jump 14 per cent as AWS revenue surges 24 per cent
SEATTLE: Amazon has closed 2025 with robust fourth-quarter growth across its core businesses, even as spending on sales, marketing and infrastructure continued to climb. The company reported a 14 per cent rise in Q4 net sales to $213.4 billion, driven by solid momentum in North America, International markets and a sharp acceleration at AWS.
Sales and marketing expenses rose 8.7 per cent year on year to $14.3 billion in the quarter, reflecting sustained investment in customer acquisition and brand reach. For the full year, the bill climbed 7.3 per cent to $47.1 billion.
AWS remained the standout performer, with revenue jumping 24 per cent to $35.6 billion in the quarter, its fastest pace in more than three years. North America sales grew 10 per cent to $127.1 billion, while International revenues climbed 17 per cent to $50.7 billion, aided partly by favourable currency movements.
Operating income rose to $25.0 billion in Q4, up from $21.2 billion a year earlier, though the figure was weighed down by special charges linked to tax settlements in Italy, severance costs and asset impairments tied largely to physical stores. Excluding these, operating profit would have reached $27.4 billion.
Net income increased to $21.2 billion, or $1.95 per share, compared with $20.0 billion a year ago.
For the full year 2025, Amazon posted 12 per cent growth in net sales to $716.9 billion. AWS revenues climbed 20 per cent to $128.7 billion, while North America and International segments grew 10 per cent and 13 per cent respectively. Operating income expanded to $80.0 billion, with AWS contributing more than half of the total.
Cash generation strengthened, with operating cash flow rising 20 per cent to $139.5 billion. Free cash flow, however, fell sharply to $11.2 billion as capital spending surged, largely reflecting heavy investment in artificial intelligence infrastructure.
President and chief executive officer Andy Jassy, said demand across cloud services, advertising, retail and emerging technologies such as AI chips, robotics and low-earth-orbit satellites remained strong. He added that Amazon plans to invest around $200 billion in capital expenditure in 2026 to support long-term growth.
The company also pointed to a wave of new AWS partnerships, spanning clients such as OpenAI, Visa, the NBA, BlackRock, Salesforce, Adobe, HSBC and the London Stock Exchange Group, underscoring cloud demand across industries.
e-commerce
Flipkart elevates Aditya Maheshwari as head of category and P and L for toys, stationery and babycare
BENGALURU: Flipkart has elevated Aditya Maheshwari to head of category and P and L for toys, stationery and babycare, placing him in charge of end-to-end business strategy and financial performance across the high-growth segments.
The move follows a four-year stint at the e-commerce major, where Maheshwari served as category head for toys and stationery and associate director for beauty and personal care. During this period, he played a key role in strengthening Flipkart’s position across multiple consumer categories through scale-driven portfolio management.
Maheshwari brings deep experience across India’s startup and e-commerce ecosystem. Prior to his current elevation, he previously worked at Flipkart as a category manager and business development lead in the early phase of his career.
He is also the co-founder of Packflea.com and has held leadership roles including head of alliances at Xoxoday and head buyer at Gozefo.com. His early experience in procurement and sourcing spans platforms such as Giftxoxo.com and buytheprice.com.
With a strong track record of managing large P&Ls and building scalable category businesses, Maheshwari is now set to spearhead Flipkart’s strategic expansion in toys and babycare.
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