GECs
Dangal to tap its regional channels for Prem Bandhan promotions
MUMBAI: Hindi GEC Dangal TV, a part of Enterr10 Television, is all set to entertain viewers with its latest offering, Prem Bandhan. Produced by Balaji Telefilms, the show stars Chhavi Pandey and Manit Joura as the protagonists. Prem Bandhan is a story about an independent girl who has the responsibility of her family on her shoulders, how she comes to a crossroads and ends up marrying a businessman with a mysterious past. The show has a very optimistic outlook on how one can convert a disadvantage into an advantage. Prem Bandhan will debut on 30 November 2020, and air Monday to Saturday at 7:30 pm only on Dangal TV.
It is directed by Vikram Ghai, while Nikita Dhond and Sambhav Khetarpal are the screenplay writers. The story is written by Srinita Bhoumick and the director of photography are Dinesh Sinha and Alamghir Sheikh.
Dangal TV programming head Prashant Bhatt was of the view that now is the best time for the channel to come up with original content. The idea of the show was conceived by Ekta Kapoor. She was keen to create a story where disability is not looked down upon by society and how a person emerges stronger even in trying times. Bhatt shared that his association with Kapoor dates back to 1995. He started his career as a writer for Balaji Telefilms’ Captain House which aired on DD Metro. Once again collaborating with Ekta Kapoor for Prem Bandhan was like working on home ground for Bhatt.
For Prem Bandhan, the channel has formulated robust marketing initiatives to drive the brand experience across locations. The show will be simulcasted across the network.
Enterr10 Television marketing communications head Vishesh Verma added, “We have an integrated marketing plan in place that will further push the show in the right direction and amplify its reach. While we are strong in our digital space, we will also be looking at other mediums as well. We will also focus on innovative communication given the current scenario to maximise reach and drive engagement.”
Social media will play a key role in creating more buzz around the show.
Verma has clarified that the network is not cutting down marketing budgets for marketing and promotional activities. However, considering the pandemic, the channel will not look at OOH medium for promotions. Instead, it will utilise the network’s strength and seek help from Enterr10 Television’s regional channels to create buzz. “Most of the innovations will happen through promos and our radio spots will be unique,” he added.
As far as content strategy for the channel is concerned, Bhatt revealed that data and surveys just act as a guiding tool but what really works for him is gut instinct. The main focus is to create an engaging story that reaches out to the masses. It has to strike a chord with the audiences. According to Bhatt, more than consumers or viewers, broadcasters should refer to them as people, who have their distinct lifestyles and viewing patterns. It is very important to understand the person behind the viewer and that is what Dangal exercises. The basic strategy is about showcasing a story about the country and the people of that country.
A major chunk of Dangal’s audience belongs to tier-2 and tier-3 cities, and the dedicated target audience is 15 to 35 years old including both male and female. He shared that the channel’s recently launched show Devi Aadi Parashakti is witnessing an upward trend, whereas Aye Mere Humsafar – which lies in the very competitive time slot of 7 pm – is also doing fairly good in terms of viewership.
“Amidst all the challenges, Dangal has positioned itself quite well in 2020, we have a very enviable reach and a loyal viewer base. We wanted to entertain audiences by providing them original content. The responses for both our shows Aye Mere Humsafar and Devi Aadi Parashakti are very positive. As compared to other broadcasters, we have only two originals. We are taking baby steps but yes, we are moving in the right direction,” concluded Bhatt.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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