MUMBAI: In an industry where seconds can make or break a story, Dalet has decided it’s time to give newsrooms, broadcasters and content creators a smarter sidekick. Meet Dalia not just another chatbot, but the new agentic AI brain unifying the entire Dalet ecosystem.
Announced ahead of IBC 2025 (Hall 7, Stand 7.A43), Dalia sits at the heart of Dalet Flex, Pyramid, Instream, Brio and Amberfin, offering media professionals a single conversational-style interface to handle the messy sprawl of ingest, production, rights management, distribution and archiving. Think less dashboard juggling, more “just ask and it’s done.”
“From day one, we’ve pushed ourselves to deliver a truly user-centric experience,” said Dalet chief product & Technology Officer Stephen Garland. “What we’re unveiling isn’t just another tool. It’s intelligence beyond an agent, an assistant that unifies our entire ecosystem under one natural conversation.”
Unlike generic LLM chatbots, Dalia is “media aware” trained not on customer data but on Dalet’s own orchestration and media engine. That means secure, task-specific smarts: it can search, clip, transcode, package or trigger review workflows without users leaving the chat. Early trials show that complex operations once requiring multiple tools can now be executed end-to-end in a single request.
The roots of this breakthrough lie in Dalet’s in-house “Skunk Works” experiment, led by Erwan Kerfourn with Matteo De Martinis and Aaron Kroger. Operating like a startup within the company, the team moved at “breakneck speed”, turning bold ideas into a production-ready innovation without derailing day-to-day operations.
“Dalia feels less like software and more like a savvy colleague,” said Kerfourn. “It eliminates friction from workflows and gives customers new freedom to create, sell, distribute and publish faster than ever.”
The launch comes as the media sector wrestles with increasingly fragmented workflows. A recent survey found that comms and media professionals juggle an average of 11 different tools daily, with 68 per cent citing fragmentation as their biggest productivity killer. Dalet is betting that its AI-driven assistant can reclaim both time and sanity by collapsing silos into one conversational layer.
For media companies, the implications are huge: streamlined operations, faster time-to-air, and a new way of working that feels less like fighting software and more like talking to a trusted colleague.
With Dalia, Dalet isn’t just plugging AI into media, it’s inviting media to talk back.
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